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There’s a saying among backpackers and campers, “Leave it better than when you found it.”

It’s a call to explore and enjoy nature, but leave it as undisturbed as possible. After you pack up your campsite, you clean it, remove all traces of your being there, and continue on.

The saying originates from a man named Robert Baden-Powell, the founder of the modern Scouting movement, who once said said, “Try and leave this world a little better than you found it.”

This is the essence of a brand vision. It’s how we want the world to be, whether big or small. It’s the reason we started in the first place.

In today’s episode, we’ll be talking about how to define your vision and how to get other people excited about it and invested in it.

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