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One of the realities of doing anything in this world is that you’re always building up a perception about yourself. People are going to feel and think things about you, no matter what.

Naturally this means that everyone has a brand of some kind, whether or not you have a business or are trying to build anything.

Connecting this to what you’re doing, however, carries a lot of weight.

What is a personal brand, anyways? Is it as simple as slapping your name on something and calling it good?

On today’s show, we’ll be talking about personal branding, how to scale when it’s just you, and some of the perks (and challenges) of the personal brand.

Highlights, Takeaways, Quick Wins
  • Personal branding is often defined when you’re doing something by yourself or when the brand is named after you.
  • A brand is a perception, a feeling, an association—something that sets you apart.
  • People are going to associate what they experience about you with who they perceive you to be.
  • You have to be prolific and unique if you want to stand out by yourself.
  • Own the niche you’re in. If you’re just “another one of those X”, it’s going to be hard to scale or be interesting.
  • Your brand can grow from your name so that it stands for something greater than yourself.
  • Know your vision, mission, and values. Everything that applies to other forms of branding apply to your personal brand.