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Over the years of building a brand, growing a business, or pursuing a passion, everything comes in cycles. Just like in life, there can be seasons of plenty and of need, times where it seems like success overflows and times where it seems you can’t find any.

Our experiences often swing in pendulum, with varying amounts of time between the extremes, and sometimes we find ourselves in the most difficult seasons with no apparent relief.

The stress feels endless, there’s too much work, too many projects, too many expectations, too many deadlines, not enough time, not enough resources.

Other times it may just be difficult to stay the course. You’ve been working hard for years and you haven’t seen the results you want.

How long do you keep showing up when it’s hard? How do you find purpose in the difficult times?

In this episode, I want to talk about three primary reasons I believe consistency is important, especially in the hard times.

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