Download: MP3 (19.3 MB)

Over the years of building a brand, growing a business, or pursuing a passion, everything comes in cycles. Just like in life, there can be seasons of plenty and of need, times where it seems like success overflows and times where it seems you can’t find any.

Our experiences often swing in pendulum, with varying amounts of time between the extremes, and sometimes we find ourselves in the most difficult seasons with no apparent relief.

The stress feels endless, there’s too much work, too many projects, too many expectations, too many deadlines, not enough time, not enough resources.

Other times it may just be difficult to stay the course. You’ve been working hard for years and you haven’t seen the results you want.

How long do you keep showing up when it’s hard? How do you find purpose in the difficult times?

In this episode, I want to talk about three primary reasons I believe consistency is important, especially in the hard times.

Highlights, Takeaways, Quick Wins
  • If you are creating anything, whether it’s products for a business or a hobby, consistency can be really hard.
  • Consistency is doing something you’ve committed to on a regular basis. It’s something that becomes part of what you do on a normal routine.
  • Consistency might look like releasing new products regularly, updating your blog with new content every week, updating social media, sending newsletters, contacting customers, etc.
  • Consistency isn’t always what you see on the outside, it’s also when you show up and put in the work that needs to be done behind the scenes.
  • Consistency keeps you front of mind. You can become part of someone’s day and routine by showing up regularly in a public way.
  • When you are consistent, people know what they can expect from you in the future.
  • Consistency says something about you. It tells other people what you are and what your brand is.
  • Accountability is key when it comes to consistency. Set up both public and private levels of accountability that will help you remain consistent.
  • You need to build rest and margin into your life, business, and brand.
  • Achieving what you want in life requires a certain degree of hardship.
  • Consistency is not a formula for success—instead, it is one of the ingredients of greatness.