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Building a company, product, business, or organization requires a lot of knowledge, hard work, and determination. You have to be sure that what you’re building matters and that you’re doing the right thing.

When you believe you’re doing the right thing, you assume a level of confidence that you need to have to push forward. You believe in your brand, and you are sure that you are right as you proceed.

Confidence, as you may have heard, is key when you’re a leader. You know how to move forward, how to ask questions, how to direct your brand in the way it needs to move. You’re sure of yourself, your goals, and your methods.

Yet…is that arrogant? Is it arrogant to believe you have the right solution, that your work is quality, and that you have the solution for your customers? What is the difference between looking confident and arrogant?

In today’s show, we’ll be talking about looking confident without coming across as arrogant, and how to uphold yourself and your brand in ways that attract people rather than repel them.

Highlights, Takeaways, Quick Wins
  • Confidence is taking all of the available evidence and building a position based on that evidence.
  • Arrogance is hand-picking what evidence fits a certain criteria, and molding it to fit a particular narrative.
  • Arrogance is not attractive, but confidence is.
  • Confident people build others up and do what they do because they want to help others; arrogant people build themselves up and do what they do because they want to help themselves.
  • Knowing how you’re coming across to both your audience and to onlookers is important—it shapes your brand perception.
  • You have to have a healthy level of trust built with someone to be able to talk about something confidently without coming across as arrogant.