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Last week Kyle and I were in Austin, Texas for seanwes conference 2017. Because we were traveling and putting on the conference, we didn’t get a chance to record an episode together, but there was a conversation we had recently that we wanted to share.

Giving things away for free is a great way to attract new leads. It opens up reciprocity, of course, but it also allows you to truly give someone value.

Whether the content is freely available and shareable on your website or if it’s a lead magnet someone has to give their email address for, it’s never a bad idea to give.

Our conversation today is about a different sort of method when it comes to giving products away for free. It’s not necessarily a solution, but it’s an idea worth exploring.