Download: MP3 (36 MB)

Having a website in this day and age is nearly non-optional, as more and more people get connected around the world and are searching for solutions to their problems.

While the internet may seem oversaturated with offerings, products, websites, social media accounts, and services, it is still the primary way that most people get their information.

If someone is interested in you or your business, they’re going to search for you on the internet, and you need to be ready for that moment.

This of course raises the important question: what should be on your website?

While we aren’t going to be talking specifically about web design or how to develop a website, it is important to understand some of the philosophies of website strategy and content.

In today’s show we’ll be talking about some of the fundamental principles of an effective website, how to position your content around your target customer, and why your website isn’t really about you, even though it is.

Highlights, Takeaways, Quick Wins
  • If you don’t have a website, you should. If you disagree, you should have a website.
  • Even if you don’t sell anything online, people should be able to find you online.
  • The purpose of a website can be to communicate information, sell products, or to build trust (or any combination of the three). A site lacking any of these three will be unsuccessful.
  • If people aren’t finding you, they’re finding someone else.
  • When a person visits your website, they are only ever able to view it through their own worldview and perspective.
  • The best websites don’t make you think at all.
  • The message and content of your website should be tailored specifically to the person you’re trying to reach.