Download: MP3 (64.1 MB)

A new alert appears on your screen. You have a new subscriber! You get that warm fuzzy feeling as you click into their contact profile.

They’ve put in their first name so you know what to call them and there’s even a little avatar that was pulled in from their social media. They’re an actual person, someone who was interested enough to sign up and follow you.

You’re excited. There seems to be some growth happening.

Then things seem to plateau. You’re still getting subscribers, but people are dropping off. That steep upwards curve you once had seems to be leveling off, and there’s no apparent reason why.

Self-doubt starts to creep in. Was it something you said or did? Are you no longer relevant? Are you actually helping the people you want to help?

There’s really only one way to find out what’s happening with your audience growth, and that’s by getting good old-fashioned data. There are plenty of ways to get data, but certainly the most rewarding is through relationships.

On today’s show we’ll be getting practical on how to interact with your audience so you can get the right kind of data to help the people you want to help.

Highlights, Takeaways, Quick Wins
  • It takes time for people to discover you. Don’t expect to get noticed right away, it’ll take time for your target audience to find your work.
  • If you’re not seeing growth, start looking at the data to determine if what you’re doing is effective, and what you need to change if it’s not.
  • You can get a ton of insight from one-on-one conversations with people in your audience. Ask them questions about why they followed you, what they need help with, etc.
  • Friendships with individual audience members can give insight into what your other audience members are interested in.
  • People respond to authenticity. Don’t pretend to be something you’re not in hopes that you’ll appeal to a broader audience.
  • People subscribe because they are curious. Some people may unsubscribe if they decide that what you’re doing isn’t for them—that’s normal and it’ll happen as you refine your brand and message.
  • A great way to learn more about your target audience is joining online communities or groups where they hang out and paying attention to the conversations that happen there.
  • Knowing your audience members on a personal level will help you create better content for them.
  • If you feel like you’ve already said everything you have to say multiple times, remember that most people aren’t paying close attention to you and what you share.
  • Keep sharing, find new things to say, and new ways to say what you’ve already said.