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One of the questions we ask on this show most frequently is, “Who is it you’re trying to reach? Who do you want to help?”

Establishing who your target market is arguably required homework at the start of your brand. It defines your methodology, messaging, and focus. If you have no target, you have no direction.

Target audience can cover any number of factors, from varying demographics, business levels, industries, and deeply specific niches. Knowing who you’re trying to reach brings great clarity to everything you do.

But what if your business is not necessarily tied to a single target audience? What if you can actually reach multiple kinds of people with your products or services? What if you have several products and each of them work for a person in a completely different market?

In today’s show we’ll dive deeper into establishing a clear target audience, if it’s okay to have multiple target audiences, and how to evaluate how far your reach can go.

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