Download: MP3 (37.5 MB)

Today’s show is going to be a bit different. Today we’re talking about video games.

Video gaming can be a bit of a controversial topic here and there, but we’re not necessarily talking about the content of video games as much as some of the lessons we can learn from the philosophies applied to gaming.

Why do people buy games? Why is there such a huge investment by consumers into consoles, computers, games, and micro-transactions? What can we learn from a $100 billion industry about building brands, and how do we apply that?

On today’s show, we’ll talk about some of the lessons we’ve learned from the gaming industry, and we might just have a little fun along the way.

Highlights, Takeaways, Quick Wins
  • Communication builds trust. Any level of communication is better than no communication at all.
  • The more specific your message is, the more polarity there will be. Some people will love it, and some people will hate it. If you’re in the middle, most people won’t care and that’s a bad place to be.
  • People want to achieve success and you should be focused on helping them be successful.