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You’ve probably never heard of Gary Dahl. Gary had an idea in the 1970s that would go on to make him millions.

The idea? The Pet Rock.

It was literally a box with a rock in it that people bought for $3.95.

Originally created as a joke, Gary’s ridiculous idea resonated with the culture of the time and it became one of the weirdest business stories of our time.

And that’s just one story.

Determining the viability of a product or service can lead to a lot of sleepless nights. “Would people even buy this? Should I pursue it? Is this a waste of time?”

There’s a disconnect between you and your idea. If you’re not overwhelmingly sold on it, it’ll be tough to sell anyone else on it.

Here’s the good news: your idea is probably not as awful as the ones we’ll be talking about today!

In today’s show, we’re going to be talking about some of the weirdest business ideas you’ve ever heard, and how the right idea at the right time can make all the difference to the right person.

Highlights, Takeaways, Quick Wins
  • Implementing any idea requires some level of risk. The difference between greatness and mediocrity is actually doing something in spite of the risk.
  • A product or service resonates well with people is one that has potential.
  • If you’re doing something that other people are doing, you need to find a way to make what you’re doing unique so it can stand out.
  • Getting feedback and data on your idea from people who it’s target to is vital.
  • You have to be ready for everything to add up perfectly but it still not pan out. Business requires risk.
  • Even the silliest or weirdest ideas can still be viable. If one person will pay you for your product or service, a thousand people will.
  • The Pet Rock sold millions. If your idea is at all better than the Pet Rock, you can make a successful business.