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Everything you do for your brand should be associated with some sort of goal. When you sit down and take a look at the direction you’re headed and what needs to happen next, you set a point that you want to get to.

Goals come in many shapes and scales, from publishing the latest newsletter to shipping your flagship course to hiring your 100th employee. When handled right, they can provide incredible direction and satisfaction upon completion.

Once you start adding more goals to the list, however, they start to feel overwhelming if not handled or processed correctly. Which goal or task takes priority? How do you know when to work on one thing and not the other?

Having a process to manage your goals, prioritize your projects, and actually accomplish anything is important for the health and focus of your brand.

On today’s episode, we’ll be talking about some of the ways we approach goals and projects and offer some suggestions to get you deeper focus and see results faster.

Highlights, Takeaways, Quick Wins
  • Outline your goals in short term (<1 year), mid term (1-5 years) and long term (5+ years).
  • Concurrent work is often impossible to avoid, especially at a smaller scale, but you can still prioritize your projects and tasks and give them the focus they need.
  • When you’re first starting out, you earn the luxury of working toward long term goals by accomplishing the short term goals.
  • When you prioritize your time, you’re giving greater focus in the same amount of time.
  • Create and accomplish goals in light of your long term goals.
The ABC Approach VS AAABBBCCC Approach

Here is an example of the various approaches mentioned on the show.

Let’s say you have three projects you need to get done for your business, three projects or tasks or products. These three projects are going to net some sort of positive result for your business.

Let’s also say that each of these projects has three parts to them that will take a month each to complete, and as soon as you have all three parts complete, you’ll start seeing results the following month.

  • A: Project 1
  • B: Project 2
  • C: Project 3

In most cases, we try to do a lot of things all at once, or staggered. We start with Project 1, but we also want to get as much done at once as possible, so we cram everything in.

If each project has three parts that takes a month each, working in this manner might look a little bit like this:

Month 1 2 3 4 5 6 7 8 9 10 11 12
Work On A B C A B C A B C
Results A AB ABC ABC ABC

This is an okay approach, but notice we don’t start seeing results on Project A until Month 8.

But what if you focused on one thing, and put off those other projects until the prior project was complete?

It might look something like this:

Month 1 2 3 4 5 6 7 8 9 10 11 12
Work On A A A B B B C C C
Results A A A AB AB AB ABC ABC ABC