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Every few months or so people proclaim loudly that email is dead and [insert new platform here] is the future of communication. However for all of its flaws, email is not yet dead, and is nowhere close to being so.

Estimates show over 3.6 billion email accounts across the world, and research groups have estimated that over 236 billion emails were sent in 2017…per day.

Yes, that’s 236 billion emails a day, or 86 trillion emails in a year.

Of course, a response to this might be, “How can my emails compete with 236 billion other emails in a day? How does this matter?”

It matters because even though the scale is growing, people are becoming more and more sensitive to what comes into their inbox. Anything they want is purposeful, and what they don’t want is marked as spam.

Today’s show is not about methodology or a how-to on how to set up your automations, but instead a look as to why email is still relevant and how you can leverage your brand through email.

We don’t believe email is dead, and furthermore we believe that email can be one of your brand’s biggest assets. On today’s show we’ll talk about email automation, how to build trust through email, and why you should take great care with your audience’s inbox.

Highlights, Takeaways, Quick Wins
  • Email is a leverage point that can either build or break down trust between you and your audience.
  • When someone signs up on your email list, you have a responsibility to treat their inbox with respect.
  • How you write your emails tells things about your brand. Create your emails in a way that represents the brand you want to create.
  • Email is not going away any time soon and there’s no better time to start building a list.
  • Emails that have a simpler design or plain text tend to feel more personal.
  • publict your brand is reliable and relevant.

  • Make the content of your email clear enough that a reader can quickly know they’ll get more value if they continue reading.
  • The length of an email is less important than its relevancy to the recipient.