Download: MP3 (29.6 MB)

Having a brand means having a certain kind of reputation. It means you are perceived in a certain way by someone else, whether positive or negative.

The requirement of any brand is having someone else on the other side of it: a customer, a target audience member, a competitor, and so on. If nobody knows about what you’re doing, your brand doesn’t exist.

Getting in front of people is not something that comes naturally to most. When you put yourself out there or when you allow your work or creativity to be public, it can be scary!

The best part is: you’re not alone. There are a lot of other people struggling with putting themselves out there because building an audience can be nerve-wracking.

On today’s episode, I want to share some of my experience with building and audience and help to alleviate some of the most prominent fears that hold too many people back.

Highlights, Takeaways, Quick Wins
  • You need an audience if you’re trying to build something, sell anything, or help anyone.
  • An audience is simply someone else on the other side of an interaction with your brand.
  • It’s normal to have fears when putting yourself out into the world. The difference is when you decide to do something in spite of the fear.
  • You won’t resonate with everyone, and that’s okay. There are billions of people on the planet, and chances are some of them disagree with you.
  • You overcome fear when you acknowledge what might happen negatively and focus on what could happen positively.
  • For every loud negative voice there are two, three, ten, fifteen quiet ones who appreciate you.