Download: MP3 (47.5 MB)

Any time you start something there is a desire to have that thing find success, whatever level of success that may be. Perhaps it’s completely passive income, making seven figures a year, having a certain amount of clients, or just having enough to do the things you really want to do.

Goals, dreams, and aspirations are all very important. Having a path in front of us helps to determine where we walk and what we do.

There’s a lot of advice out there about envisioning the future, deciding who you want to be and then modifying your behavior to fit that persona. We’re told to decide how successful we want our business to be and then “make it happen”.

While these pieces of advice can be helpful, it also introduces the problem of looking too far ahead and not looking enough at where you are right now.

Having a desire for success is important, but the process of building a brand is not one that grows immediately, and sometimes you have to step back and focus on your short term actions rather than what might happen in the future.

In today’s episode we’ll be talking about the decision making process for your brand, how to make short term decisions based on long term goals, and how to make decisions based on your current business situation.

Highlights, Takeaways, Quick Wins
  • When you start a business there’s a tendency to overlook the current situation for what you want it to look like.
  • Your business is going to change and evolve. Allow yourself to take risks, fail, and try again.
  • Every decision that matters in business requires some level of risk.
  • Your industry or market could change at any moment. Be prepared to make short term decisions that affect your long term business strategy.
  • Earn the right to make long term decisions by building a solid foundation in the short term.
  • Utilize your network at your current level and leverage relationships within your reach.
  • You don’t have to be "there" yet. It’s okay to have to work and put in the time.
  • Acknowledge the reality of your current situation while aiming for where you want to be.