Download: MP3 (60.4 MB)

There may come a point in your career where it seems like there is a significant fork in the road.

Maybe the fork in the road has come because you’re not sure if you’re passionate about what you’ve been doing anymore. Maybe your business isn’t viable or major changes and shifts have happened that now require you to make a decision.

You can either continue down the same road you’ve been going or you can change directions. This might be a small shift, perhaps in business practice or something minor. It also could be as large as moving into another industry all together.

A move like this can be overwhelming at many levels. Does this mean all of the work you’ve done to date is useless? Do you have to just throw it away because it may not exactly apply?

On today’s episode we’ll be talking about how to make significant pivots in your life or business without completely throwing away what you’ve already made, accomplished, and achieved.

Highlights, Takeaways, Quick Wins
  • When you make the decision to pivot away from your current business direction, it’s going to feel uncomfortable and scary. This is normal and part of the process.
  • The number of people who follow you is an indication of their own interests primarily.
  • People may unsubscribe, unfollow, or stop doing business with you when you pivot. This is normal and expected, and rebuilding your audience is part of it.
  • Pivoting means you are attracting and reaching out to people with different interests, so your focus and strategy is going to need to change.
  • Clinging onto a broken business model because of fear of backlash will only lead to the same place but over a longer period of time. Make the changes you need to make sooner rather than later.
  • If your current trajectory doesn’t align with your goals, then you either need to iterate and make adjustments or move in a different direction.
  • Give your existing audience the option to continue following along with what you’re doing.
  • Evaluate the assets you have that you might be able to bring along in a pivot.
  • Story is everything. You can help your audience understand your transition better with story.