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When learning to ride a motorcycle, one of the earliest things they teach you is to always keep your eyes focused on where you want to go.

“Don’t look too long to the left or to the right unless you want to go there,” the instructor says. “Your eyes will lead the bike to that point.”

It doesn’t even matter if your head is pointed straight forward. If your eyes wander too far away from where you want your motorcycle to be, your body slowly starts to lean in that direction, and it can obviously lead to devastating results.

Doing anything professionally requires much of the same focus. Too much deviation from your goal, too much sidelong glances at what others are doing and you might find yourself straying away from your objective.

If you’re truly helping people and you run your brand off the road, who suffers the most? The same people you’re trying to help.

Finding success doesn’t mean you have to be the best in the world.

On today’s show we’ll be talking about what it means to define your own success, ways to practice putting your customers first, and why slow sustained growth is better than a flash-in-the-pan success.

Highlights, Takeaways, Quick Wins
  • As you run your business, ask yourself where your focus is to determine if you’re looking toward the things that actually matter.
  • If you’re only looking at what others are doing, especially your competition, you’ll find your attention moving away from your actual target audience.
  • When you only "compete" with what others are doing, you limit the scope of your business.
  • Develop a fantastic experience for your customers based on who they are and what they’re looking for.
  • It’s valid to examine what’s happening in your industry as long as that doesn’t become a crutch for your direction.
  • You can still provide a top-tier experience to a small audience.
  • The most important point of data to research is the people who you’re trying to help, reach, or sell to.
  • The opposite danger is to become so narrow-focused that you lose sight of the reality around you.