Invisible Details

A weekly show about building a successful brand through story and authenticity.

A brand is so much more than a logo or what is visible on the surface. It's the heartbeat of a company. A brand is about values and the story you're telling.

Join Cory Miller and Kyle Adams every Saturday for clear and practical advice on how to define your brand from the inside out. Connect with your audience and stand out from the competition.

Lessons From Uber's Successes and Failures

078: Lessons From Uber’s Successes and Failures

Saturday, July 1, 2017 – 56 minutes

In most cases we like to make each show on this podcast as timeless as possible, so we tend to talk about more high-level brand concepts. Today, however, we want to talk about Uber.

Uber is a self-defined “platform” that acts as a middleman for freelance car drivers and people who need a lift. It is in dozens of countries around the world and hundreds of cities, and its drivers have collectively completed several billion rides.

While the company has seen incredible growth and success over the last eight years, it is also subject to an incredible amount of controversy. The Uber brand has taken a significant hit, and there’s a lot we can learn from its history.

In today’s show, we’ll be discussing the Uber brand and both its successes and failures, and see what we can learn from a company whose past and future are quite shaky.

The Difference Between Mission and Vision and Why You Need Both

077: The Difference Between Mission and Vision and Why You Need Both

Saturday, June 24, 2017 – 57 minutes

Whenever you see a successful brand come to light, you usually only see the external results. A new product is released, a company is purchased, another venture begins.

For these brands, however, everything you see is the result of careful planning, execution, and unified goals.

We’ve talked about goals in the past, but today we’re going to zoom out and talk big picture.

In today’s show we’ll be talking about the difference between mission and vision, why they’re important, and what it looks like when you have incredible harmony between the two.

Don’t Just Set Goals—Set the Right Goals

076: Don’t Just Set Goals—Set the Right Goals

Saturday, June 17, 2017 – 1 hour, 8 minutes

Achieving what you want in life or in business requires a lot of good old fashioned hard work. There are no shortcuts, no remarkable hacks, just getting into the middle of things and moving forward.

Working to accomplish what you want takes more than a willingness to start or to work, it also requires direction. Knowing *what* you want is just as important as knowing *how* you plan to get it.

We talk a lot about goals on this show and for a good reason. Goals are the not only the milestones of your journey, they are the lanterns along the path that help you get to your end destination. They are meant to guide and direct, making sure that you’re staying on track.

In today’s episode, we’ll be talking about how to set better goals, why goals are actually not the end result, and why setting the right goals is imperative to your success.

The Secret to Finding Success Overnight

075: The Secret to Finding Success Overnight

Saturday, June 10, 2017 – 20 minutes

You want to reach success, whatever that may look like for you, but it seems like everyone you look up to got there instantly.

Why aren’t you one of the chosen few that doesn’t have to work to be known?

Spoiler alert: you’ll have to work hard. In fact, just about every “overnight success” has worked for years to build something great.

What Makes an Effective Tagline?

074: What Makes an Effective Tagline?

Saturday, May 27, 2017 – 22 minutes

As you work on your brand and how you want to present it to the world, communicating the heart of what you’re about is at the top of the list.

Eventually you’ll be able to share your vision and mission with your audience, but how do you get their attention and interest first?

In today’s episode, Cory examines the qualities of an effective tagline and how to capture people’s attention quickly.

073: How Much Content Marketing is Too Much?

Saturday, May 20, 2017 – 50 minutes

“Create content,” they say. “Make sure you have content marketing in your strategy,” they say.

So there you are, sitting in front of a blank screen, trying to come up with content and a strategy because you have to put a check mark next to that task.

It becomes an endless process, day after day, week after week, trying to come up with new and interesting things to create, hoping that it will fit the grand marketing scheme you were told you needed.

Content is not the problem, and lack of content is not the problem. So what gives? Is there such a thing as too much content? Is it a never ending roller coaster of creating and production, one that leaves you exhausted every time you even think about making something else?

In today’s show we’ll be uncovering some commonly flawed ideas of content marketing and discussing the point of purposeful content in your own brand strategy.

How to Foster a Healthy Culture Within Your Company

072: How to Foster a Healthy Culture Within Your Company

Saturday, May 13, 2017 – 1 hour, 9 minutes

Culture is defined as a set of characteristics, behavior, and knowledge of a particular group of people. Different cultures have different languages, histories, social structures, protocols, habits, and everything in between that make up that culture.

This definition of culture can easily scale down into micro groups of people, in this case companies.

The collective personality of the people who make up a company is one of the defining ways a brand is created. A brand is shaped by the people within it, and the culture of that group of people will further define how that brand is shaped.

Whether you’re on your own, in a twelve-person company, or leading 300 employees, a healthy company culture is vital to the success of your vision.

On today’s episode we’ll talk about why a healthy company culture is important and how to shape it into something that others will want to be part of.

Build Trust and Engagement With Live Streaming

071: Build Trust and Engagement With Live Streaming

Saturday, May 6, 2017 – 27 minutes

It’s easier than ever to connect with people around the world, and if you’re working on building a business or brand you’re probably wanting to dive deeper into producing great shareable content.

While it’s incredibly important to create and share evergreen content like videos, images, and blog posts, live streaming has been growing in popularity and is a great medium to connect with your audience.

This is even more important for businesses that are primarily online, because people are only going to buy from you if they trust you. How can you build greater trust if you’re hidden behind the walls of the internet?

On today’s show we’ll talk about the benefits of live streaming and connecting with your audience face to face, even if it’s through a screen.

Validating Your Product Without Losing Time or Energy

070: Validating Your Product Without Losing Time or Energy

Saturday, April 29, 2017 – 51 minutes

You have an amazing idea. You’ve thought about it for a while, you think you’re onto something, and you really believe that it will really help a lot of people.

You start to work on the product.

Stop.

Don’t do that. I’m serious.

If you haven’t spent any time actually validating your product, you’re wasting your time. The only way you’re truly going to know if a group of people is going to buy what you’re selling is if you validate your product.

There are many different ways to validate your product, a few of which we’ll discuss in today’s episode. More important than the method is the mindset. The greatest (and most successful) product you can create is not based on a whim or “idea,” but it will come from an intimate understanding of who you’re trying to help.

In today’s show, we’ll talk about the importance of validating your product and some practical methods to make sure you’re not wasting your time.

Hosts
Cory Miller
Cory Miller
Kyle Adams
Kyle Adams
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