This is a short conversation that Kyle Adams and I had a few days after the launch of Instagram’s new video service IGTV. It is raw, unscripted, and very on-the-spot from our perspectives on using the service and the future of the platform.
IGTV is an interesting subject of discussion because of its desire to take a piece of the long-form video market in a unique way. Its dedication to vertical video and insistence that users must adjust their consumption habits is incredibly thought provoking, which lead to this conversation.
Whether or not you prefer to consume content on Instagram, there’s no denying that IGTV is making a large impact in the space already. There are certainly some concerns we have that are likely simply growing pains of a new service that hopefully will get ironed out over time, and it will be fascinating to watch it develop.