Invisible Details

A weekly show about building a successful brand through story and authenticity.

A brand is so much more than a logo or what is visible on the surface. It's the heartbeat of a company. A brand is about values and the story you're telling.

Join Cory Miller and Kyle Adams every Saturday for clear and practical advice on how to define your brand from the inside out. Connect with your audience and stand out from the competition.

A Primer on Developing Your Brand Identity

108: A Primer on Developing Your Brand Identity

Saturday, April 7, 2018 – 1 hour, 6 minutes

It’s not enough to simply have an idea of what you want your brand to be or how you want to be perceived. In order to remain consistent and to truly communicate what your brand is, you need to construct your brand identity.

Whatever your brand projects is part of its identity. Words, imagery, color, tone, personality, it’s all wrapped up under the umbrella of brand identity.

Your brand identity is the tool that gives you assurance that what your audience is seeing is consistent with what you want your brand to be. It takes the philosophy and internal workings of your brand and externalizes it for people to experience.

On today’s show we’re going to provide an introduction to the idea of brand identity, how to develop a filter for what you already have, and some simple steps to get consistency fast.

Getting Past the Fears of Building an Audience

107: Getting Past the Fears of Building an Audience

Saturday, March 31, 2018 – 32 minutes

Having a brand means having a certain kind of reputation. It means you are perceived in a certain way by someone else, whether positive or negative.

The requirement of any brand is having someone else on the other side of it: a customer, a target audience member, a competitor, and so on. If nobody knows about what you’re doing, your brand doesn’t exist.

Getting in front of people is not something that comes naturally to most. When you put yourself out there or when you allow your work or creativity to be public, it can be scary!

The best part is: you’re not alone. There are a lot of other people struggling with putting themselves out there because building an audience can be nerve-wracking.

On today’s episode, I want to share some of my experience with building and audience and help to alleviate some of the most prominent fears that hold too many people back.

How Email Automation Fuels Your Brand

106: How Email Automation Fuels Your Brand

Saturday, March 17, 2018 – 60 minutes

Every few months or so people proclaim loudly that email is dead and [insert new platform here] is the future of communication. However for all of its flaws, email is not yet dead, and is nowhere close to being so.

Estimates show over 3.6 billion email accounts across the world, and research groups have estimated that over 236 billion emails were sent in 2017…per day.

Yes, that’s 236 billion emails a day, or 86 trillion emails in a year.

Of course, a response to this might be, “How can my emails compete with 236 billion other emails in a day? How does this matter?”

It matters because even though the scale is growing, people are becoming more and more sensitive to what comes into their inbox. Anything they want is purposeful, and what they don’t want is marked as spam.

Today’s show is not about methodology or a how-to on how to set up your automations, but instead a look as to why email is still relevant and how you can leverage your brand through email.

We don’t believe email is dead, and furthermore we believe that email can be one of your brand’s biggest assets. On today’s show we’ll talk about email automation, how to build trust through email, and why you should take great care with your audience’s inbox.

Why You Should Overdeliver Every Time

105: Why You Should Overdeliver Every Time

Saturday, March 10, 2018 – 43 minutes

You might have heard the expression, “underpromise and overdeliver”. It’s the idea where you tell your customers or clients what they can expect, then giving them above and beyond what they expected.

Sure, the expression is a cute one, but the idea of overdelivering is an interesting one. What exactly is the promise? Is it just as simple as knowing what you’re going to make and holding back some information about it?

This episode is one of our conversational shows, exploring the idea of the promise and delivery, and if it actually pays in the end to overdeliver.

Recovering From Negative Brand Perception

104: Recovering From Negative Brand Perception

Saturday, March 3, 2018 – 51 minutes

As hard as you may try, it’s impossible to please everyone that comes across your brand. Many people will love what you’re about, and some people will not resonate with it.

Of course, there will always be people who don’t trust or like you. Trying to convert those people is often a misuse of energy, so it’s typically more constructive to work on building trust between you and your actual target audience.

Building a brand is ultimately about building trust. When people trust you, they are more likely to stick around, both as a customer and an advocate.

But what happens when that trust is broken?

Broken trust and negative perception can come anytime and from anywhere, and it pays to be prepared for it. On today’s show we’ll be talking about how to prepare for the unknown and ways to show and prove to your customers that they can trust you again.

A Better Approach To Accomplishing Brand Goals

103: A Better Approach To Accomplishing Brand Goals

Saturday, February 24, 2018 – 1 hour, 15 minutes

Everything you do for your brand should be associated with some sort of goal. When you sit down and take a look at the direction you’re headed and what needs to happen next, you set a point that you want to get to.

Goals come in many shapes and scales, from publishing the latest newsletter to shipping your flagship course to hiring your 100th employee. When handled right, they can provide incredible direction and satisfaction upon completion.

Once you start adding more goals to the list, however, they start to feel overwhelming if not handled or processed correctly. Which goal or task takes priority? How do you know when to work on one thing and not the other?

Having a process to manage your goals, prioritize your projects, and actually accomplish anything is important for the health and focus of your brand.

On today’s episode, we’ll be talking about some of the ways we approach goals and projects and offer some suggestions to get you deeper focus and see results faster.

Weird Business Ideas That Actually Worked

102: Weird Business Ideas That Actually Worked

Saturday, February 17, 2018 – 1 hour, 1 minutes

You’ve probably never heard of Gary Dahl. Gary had an idea in the 1970s that would go on to make him millions.

The idea? The Pet Rock.

It was literally a box with a rock in it that people bought for $3.95.

Originally created as a joke, Gary’s ridiculous idea resonated with the culture of the time and it became one of the weirdest business stories of our time.

And that’s just one story.

Determining the viability of a product or service can lead to a lot of sleepless nights. “Would people even buy this? Should I pursue it? Is this a waste of time?”

There’s a disconnect between you and your idea. If you’re not overwhelmingly sold on it, it’ll be tough to sell anyone else on it.

Here’s the good news: your idea is probably not as awful as the ones we’ll be talking about today!

In today’s show, we’re going to be talking about some of the weirdest business ideas you’ve ever heard, and how the right idea at the right time can make all the difference to the right person.

101: The Little Details That Set You Apart

101: The Little Details That Set You Apart

Saturday, February 10, 2018 – 50 minutes

Do you remember the last time you had an experience with a brand that made you absolutely delighted? What was the circumstance? How did it make you feel?

We so often look at business with only the transactional side of things in mind, when most customers remember primarily the feeling of the transaction. When you add delight into the mixture, you improve the chances of that feeling being a positive one.

Sweating the details can look different for different situations, but in every case it is an important factor of building a positive brand image.

On today’s episode, we’ll talk about how much time you should spend on the details and offer some suggestions to make your customers’ experience delightful.

The Brands We Love and Why

100: The Brands We Love and Why

Saturday, January 27, 2018 – 1 hour, 19 minutes

Today marks a big milestone for Invisible Details: we’ve reached our 100th episode!

To celebrate, we turned on our cameras and opened up the broadcast to all of our listeners for a special public live show.

On today’s show, we talk about our favorite brands, things we can learn and bring into the new year, and our hopes and plans for the next one hundred episodes of Invisible Details.

Cory Miller
Cory Miller
Kyle Adams
Kyle Adams
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