Invisible Details

A weekly show about building a successful brand through story and authenticity.

A brand is so much more than a logo or what is visible on the surface. It's the heartbeat of a company. A brand is about values and the story you're telling.

Join Cory Miller and Kyle Adams every Saturday for clear and practical advice on how to define your brand from the inside out. Connect with your audience and stand out from the competition.

A Brief Conversation About IGTV

119: A Brief Conversation About IGTV

Saturday, July 7, 2018 – 13 minutes

This is a short conversation that Kyle Adams and I had a few days after the launch of Instagram’s new video service IGTV. It is raw, unscripted, and very on-the-spot from our perspectives on using the service and the future of the platform.

IGTV is an interesting subject of discussion because of its desire to take a piece of the long-form video market in a unique way. Its dedication to vertical video and insistence that users must adjust their consumption habits is incredibly thought provoking, which lead to this conversation.

Whether or not you prefer to consume content on Instagram, there’s no denying that IGTV is making a large impact in the space already. There are certainly some concerns we have that are likely simply growing pains of a new service that hopefully will get ironed out over time, and it will be fascinating to watch it develop.

./phantomjs generator.js invisibledetails 118 "All Invisible Details Episodes Are Now Free and Public"

118: All Invisible Details Episodes Are Now Free and Public

Saturday, June 23, 2018 – 7 minutes

Today’s episode is a quick show to announce that all of the episodes for Invisible Details are now public and free.

In the past, the majority of the shows on the seanwes network were available only to seanwes members, with the exception of the week’s latest episode and a selection of hand-picked episodes from the show.

This is no longer the case, and we’re excited to be able to share that all of the shows on the seanwes network are now released to the public.

This change is the the result of some changes to our business model happening at seanwes. There is a much more in-depth explanation over at seanwes tv e224.

I invite you to watch the seanwes tv episode linked above for a bit more context, but in this short episode I also talk a little bit about why the changes are happening and what you can expect going forward.

Nice to Haves (Part 4): Package, Price, and Sell Your Product

117: Nice to Haves (Part 4): Package, Price, and Sell Your Product

Saturday, June 16, 2018 – 1 hour, 1 minute

You’ve come up with an idea, you’ve validated it with your audience, and you know the story you want to tell. Now you have to sell your product.

The process of determining a price for your products can be difficult. Making sure the price is fair but also wanting to make a profit can be an endless cycle, not to mention the costs of actually producing the product itself.

Objectively you need to sell your product, and if you want to sell it you’re going to need to figure out the final price.

In this final part of our four-part series on nice to haves, we’ll talk about things you need to consider before deciding a final price, how packaging plays a role, and what you have to think about between making a product and getting it to your customer.

Nice to Haves (Part 3): Craft a Compelling Story That Attracts

116: Nice to Haves (Part 3): Craft a Compelling Story That Attracts

Saturday, June 9, 2018 – 1 hour, 4 minutes

The worst mistake a business can make when talking about a nice to have product is to define its specifications…and that’s it.

Certainly the features of a product are important, as many people in your target audience might be interested in those facts, but facts don’t sell nice to haves: stories do.

Story is what gives life to facts. It moves people beyond what we can see into what we feel, engaging parts of our mind that process the world differently. The inclusion of story in society is what gives us history and culture. Story is inseparable from life, and as such should be closely tied with your product.

Incorporating story into your copy and description is essential to getting people to care enough about your product to want to buy it.

This episode is the third of a four-part series. We’ll be talking about how build story into your nice to have product and attract the kind of people who will become customers.

./phantomjs generator.js invisibledetails 115 "Nice to Haves (Part 2): Determine the Viability of Your Idea"

115: Nice to Haves (Part 2): Determine the Viability of Your Idea

Saturday, June 2, 2018 – 1 hour, 9 minutes

An idea is just an idea. You can’t market, launch, or sell an idea, no matter if it solves problems or not.

If you want to sell something, you’re going to need to have someone willing to buy it. When it comes to products that are nice to have, you’re already starting with an uphill battle. This doesn’t make it impossible, but there is work that needs to be done.

Unlike problem-solving ideas where you can simply answer the question of, “do people have this problem?” you have to tackle viability from a different standpoint with nice to haves. The questions are different, and the answers can be more complicated.

Acquiring data is one of the most important parts of deciding to move forward with producing an idea. Without data, you’re flying in the dark and hoping that someone will want to buy it at some point.

This episode is the second of a four-part series. We’ll be talking through questions to ask, data you’ll want to collect, and how to better determine if your idea is actually viable.

Nice to Haves (Part 1): The Subjectivity of Value

114: Nice to Haves (Part 1): The Subjectivity of Value

Saturday, May 26, 2018 – 1 hour, 6 minutes

Most businesses are built on a very understandable, palatable concept: find a problem, solve the problem, and sell it to the people who have the problem.

This is a surefire way to make money in the 21st century, because much of the upfront work has already been done.

While many people who want to make a living provide for themselves by solving direct problems, there is a vast number of others who want to make a living doing something that doesn’t solve a direct problem.

How do you come up with a price for your art? How do you determine the value of those snazzy jeans you designed? Why do people spend their money on certain things and not others? What do you do when your product doesn’t provide any sort of monetary return?

This episode is the first of a four-part series. We’ll be talking about the subjectivity of value and how to start on the path to developing a brand based around what some would call “nice to haves”.

Staying Relevant While Staying Consistent

113: Staying Relevant While Staying Consistent

Saturday, May 19, 2018 – 49 minutes

Keeping up with the modern trends can be an arduous task with great reward. Staying in business requires knowing your market and adjusting as things change over time.

On the other side of the coin is the idea of remaining consistent with your brand over the years. You’ve established yourself, you know what you’re about, and you’ve established solid patterns and systems.

How do you balance staying relevant with your target market while not compromising on what your brand is built on?

On today’s show we’ll talk about how to balance the natural evolution of a brand with remaining consistent to your core audience.

How To Look at Your Analytics Objectively

112: How To Look at Your Analytics Objectively

Saturday, May 5, 2018 – 46 minutes

One of the lesser-appreciated but equally important parts of any business is research. Knowing your market, understanding your target audience, and analyzing your current status.

Taking a look at the numbers in any form can feel daunting. The moment you start looking over your site analytics, social media data, or the numbers from last month’s sales, lots of questions begin to spring up.

Knowing how to evaluate the data is a skill that takes time, but it also requires you to disassociate yourself from the numbers themselves, which can also be hard. What do you do when the numbers are less than what you want, or when they aren’t what you had expected?

It’s far too easy to get caught up in the calculations and the math and forget to see the realities of analytics. The “numbers” represent actual people, which is the most important focus.

In this episode, we talk about how we look at the numbers and analytics and how to work on staying objective while studying the data.

Long Term Decisions vs. Short Term Action

111: Long Term Decisions vs. Short Term Action

Saturday, April 28, 2018 – 52 minutes

Any time you start something there is a desire to have that thing find success, whatever level of success that may be. Perhaps it’s completely passive income, making seven figures a year, having a certain amount of clients, or just having enough to do the things you really want to do.

Goals, dreams, and aspirations are all very important. Having a path in front of us helps to determine where we walk and what we do.

There’s a lot of advice out there about envisioning the future, deciding who you want to be and then modifying your behavior to fit that persona. We’re told to decide how successful we want our business to be and then “make it happen”.

While these pieces of advice can be helpful, it also introduces the problem of looking too far ahead and not looking enough at where you are right now.

Having a desire for success is important, but the process of building a brand is not one that grows immediately, and sometimes you have to step back and focus on your short term actions rather than what might happen in the future.

In today’s episode we’ll be talking about the decision making process for your brand, how to make short term decisions based on long term goals, and how to make decisions based on your current business situation.

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Cory Miller
Cory Miller
Kyle Adams
Kyle Adams
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