Invisible Details

A weekly show about building a successful brand through story and authenticity.

A brand is so much more than a logo or what is visible on the surface. It's the heartbeat of a company. A brand is about values and the story you're telling.

Join Cory Miller and Kyle Adams every Saturday for clear and practical advice on how to define your brand from the inside out. Connect with your audience and stand out from the competition.

Long Term Decisions vs. Short Term Action

111: Long Term Decisions vs. Short Term Action

Saturday, April 28, 2018 – 52 minutes

Any time you start something there is a desire to have that thing find success, whatever level of success that may be. Perhaps it’s completely passive income, making seven figures a year, having a certain amount of clients, or just having enough to do the things you really want to do.

Goals, dreams, and aspirations are all very important. Having a path in front of us helps to determine where we walk and what we do.

There’s a lot of advice out there about envisioning the future, deciding who you want to be and then modifying your behavior to fit that persona. We’re told to decide how successful we want our business to be and then “make it happen”.

While these pieces of advice can be helpful, it also introduces the problem of looking too far ahead and not looking enough at where you are right now.

Having a desire for success is important, but the process of building a brand is not one that grows immediately, and sometimes you have to step back and focus on your short term actions rather than what might happen in the future.

In today’s episode we’ll be talking about the decision making process for your brand, how to make short term decisions based on long term goals, and how to make decisions based on your current business situation.

The Costs of Waiting Until It’s Done

110: The Costs of Waiting Until It’s Done

Saturday, April 21, 2018 – 1 hour, 1 minute

The idea of putting imperfect work out into the world is unpleasant. You know if you worked just a little harder, just a little longer, you might be able to get it to where you envision.

Late nights, tweaks, updates, rehauls and refreshes. The bar for completion keeps getting higher and higher. Deadlines start coming up and the project is nowhere near the level you want it to be.

Sound familiar?

Maybe you’re working on a project and waiting to share it with the world until it’s done. You want to put the finished product on display and share it as people will experience it. You only get one shot at a first impression, right?

There’s a problem with this methodology, and the problem lies with humanity’s incredible ability to move on and move on quickly.

Knowing how to achieve the result of your vision is more important than the vision itself, and on today’s episode, we’ll be talking about how to keep yourself from procrastinating on shipping, why imperfect work can actually work perfectly, and why you may not want to wait until it’s done.

Evaluating Your Brand for Maximum Results

109: Evaluating Your Brand for Maximum Results

Saturday, April 14, 2018 – 54 minutes

If your body seems to be having some sort of health issue, the first thing anyone does is attempt to diagnose it. You identify the issue, sort out the causes and symptoms, and even see a professional if need be.

Many people also have regular checkups with physicians or doctors, sometimes not because anything is externally wrong, but just to make sure everything is going well under the surface.

The process of evaluating something gives you the opportunity to ask objective questions and really get a sense for what is happening “under the hood”. Whether it’s your body, company, brand, or anything else, you now have a framework to get a sense of the health of that thing.

A brand is no exception, and in fact brand evaluation should be part of a regular schedule that you maintain throughout the year.

Without taking a good honest look at the status of your brand, you run the risk of overlooking symptoms of deeper problems that could be detrimental down the road.

In today’s episode we’ll talk about some methods you can use to evaluate your brand, how frequently you should conduct evaluations, and some easy steps to get started without getting overwhelmed.

A Primer on Developing Your Brand Identity

108: A Primer on Developing Your Brand Identity

Saturday, April 7, 2018 – 1 hour, 6 minutes

It’s not enough to simply have an idea of what you want your brand to be or how you want to be perceived. In order to remain consistent and to truly communicate what your brand is, you need to construct your brand identity.

Whatever your brand projects is part of its identity. Words, imagery, color, tone, personality, it’s all wrapped up under the umbrella of brand identity.

Your brand identity is the tool that gives you assurance that what your audience is seeing is consistent with what you want your brand to be. It takes the philosophy and internal workings of your brand and externalizes it for people to experience.

On today’s show we’re going to provide an introduction to the idea of brand identity, how to develop a filter for what you already have, and some simple steps to get consistency fast.

Getting Past the Fears of Building an Audience

107: Getting Past the Fears of Building an Audience

Saturday, March 31, 2018 – 32 minutes

Having a brand means having a certain kind of reputation. It means you are perceived in a certain way by someone else, whether positive or negative.

The requirement of any brand is having someone else on the other side of it: a customer, a target audience member, a competitor, and so on. If nobody knows about what you’re doing, your brand doesn’t exist.

Getting in front of people is not something that comes naturally to most. When you put yourself out there or when you allow your work or creativity to be public, it can be scary!

The best part is: you’re not alone. There are a lot of other people struggling with putting themselves out there because building an audience can be nerve-wracking.

On today’s episode, I want to share some of my experience with building and audience and help to alleviate some of the most prominent fears that hold too many people back.

How Email Automation Fuels Your Brand

106: How Email Automation Fuels Your Brand

Saturday, March 17, 2018 – 60 minutes

Every few months or so people proclaim loudly that email is dead and [insert new platform here] is the future of communication. However for all of its flaws, email is not yet dead, and is nowhere close to being so.

Estimates show over 3.6 billion email accounts across the world, and research groups have estimated that over 236 billion emails were sent in 2017…per day.

Yes, that’s 236 billion emails a day, or 86 trillion emails in a year.

Of course, a response to this might be, “How can my emails compete with 236 billion other emails in a day? How does this matter?”

It matters because even though the scale is growing, people are becoming more and more sensitive to what comes into their inbox. Anything they want is purposeful, and what they don’t want is marked as spam.

Today’s show is not about methodology or a how-to on how to set up your automations, but instead a look as to why email is still relevant and how you can leverage your brand through email.

We don’t believe email is dead, and furthermore we believe that email can be one of your brand’s biggest assets. On today’s show we’ll talk about email automation, how to build trust through email, and why you should take great care with your audience’s inbox.

Why You Should Overdeliver Every Time

105: Why You Should Overdeliver Every Time

Saturday, March 10, 2018 – 43 minutes

You might have heard the expression, “underpromise and overdeliver”. It’s the idea where you tell your customers or clients what they can expect, then giving them above and beyond what they expected.

Sure, the expression is a cute one, but the idea of overdelivering is an interesting one. What exactly is the promise? Is it just as simple as knowing what you’re going to make and holding back some information about it?

This episode is one of our conversational shows, exploring the idea of the promise and delivery, and if it actually pays in the end to overdeliver.

Recovering From Negative Brand Perception

104: Recovering From Negative Brand Perception

Saturday, March 3, 2018 – 51 minutes

As hard as you may try, it’s impossible to please everyone that comes across your brand. Many people will love what you’re about, and some people will not resonate with it.

Of course, there will always be people who don’t trust or like you. Trying to convert those people is often a misuse of energy, so it’s typically more constructive to work on building trust between you and your actual target audience.

Building a brand is ultimately about building trust. When people trust you, they are more likely to stick around, both as a customer and an advocate.

But what happens when that trust is broken?

Broken trust and negative perception can come anytime and from anywhere, and it pays to be prepared for it. On today’s show we’ll be talking about how to prepare for the unknown and ways to show and prove to your customers that they can trust you again.

A Better Approach To Accomplishing Brand Goals

103: A Better Approach To Accomplishing Brand Goals

Saturday, February 24, 2018 – 1 hour, 15 minutes

Everything you do for your brand should be associated with some sort of goal. When you sit down and take a look at the direction you’re headed and what needs to happen next, you set a point that you want to get to.

Goals come in many shapes and scales, from publishing the latest newsletter to shipping your flagship course to hiring your 100th employee. When handled right, they can provide incredible direction and satisfaction upon completion.

Once you start adding more goals to the list, however, they start to feel overwhelming if not handled or processed correctly. Which goal or task takes priority? How do you know when to work on one thing and not the other?

Having a process to manage your goals, prioritize your projects, and actually accomplish anything is important for the health and focus of your brand.

On today’s episode, we’ll be talking about some of the ways we approach goals and projects and offer some suggestions to get you deeper focus and see results faster.

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Cory Miller
Cory Miller
Kyle Adams
Kyle Adams
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