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A lot of people think big goals are unrealistic and you should make smaller goals you can actually achieve.

I think I’d rather die trying to get to a big goal.

We talk about big goals vs. “attainable” goals today. The show takes on a life of its own. Matt shares feedback from his European friend who listens to the show. She already has two Lambos though and thinks that all of us think too small, so that really gets interesting.

Matt is afraid to share what she said because he said it might offend people. I encourage him to share it anyway. He hesitates. I egg him on. Eventually, I got fiery and I go on a #harshsean rant about people expecting great things and not being willing to put in the hard work.

It was a rollercoaster of a show. I wasn’t sure at first, but then people kept saying if they could only listen to one episode multiple times it would be this one!

Highlights, Takeaways, Quick Wins
  • The only way you’re going to change your life and achieve your largest goal is by giving up luxuries and things that take up your time.
  • People will mock you because you set a goal. Expect it.
  • Successful people work harder than everyone else.
  • Normalize what feels big to you. That’s the only way to attain it.
  • Invest your time in something you believe in.
  • Never, ever lower a target.
  • Write down your goals. Put them somewhere you’ll see them every day.
  • Every day is a new day to make your own luck.
  • The same energy it takes to make excuses could be spent investing in creative ideas.
  • Make small goals not only for your finances, but also for your health, happiness, and knowledge.

Show Notes
  • 10:50 Matt: Big goals can be accomplished, but it takes a lot of small goals. It takes a lot of crazy small goals to get to the big goals. It’s not all cars, airplanes, fancy dinners, and having a good time. We’re talking about starting from the bottom and getting things done. Everybody thinks it’s positive and happy all the time because I have this happy attitude, but trust me. When I leave this podcast, it’s pretty rough. When I got sick, I was going to text Sean and suggest that we do an episode on perseverance and endurance. I’ve seen so many people give up, especially over the winter.
  • 11:53 They say, “My business dried up! I’m going to have to foreclose, go into bankruptcy, or get my corporate job back.” Why? You shouldn’t have to do that if you played your cards right. People don’t make the right goals. They’re trying to accomplish a big goal instead of small goals. They’re going too fast, and they’re burning through money.

Build Your Masterpiece Piece by Piece

  • 12:29 Sean: That’s what we’re talking about today—big goals vs. what people call “attainable” goals, realistic goals, goals you can actually accomplish. Should you break down big goals to make them attainable, or should they stay as big goals? My first reaction is that I would rather die trying to reach a big goal than lower that. It’s about the process and the journey of getting there even more than actually getting there.
  • 13:09 Matt: I’ve been thinking, “What is a good metaphor for me to explain how I got to this point?” There are a lot of people who say, “There’s no way. How do you get to where you are? How are you there?” If you look at my background, there’s nothing special that’s given me that extra boost. I had a lot of help on the way, a lot of mentors and wonderful people that helped me bridge the gap. The best way I can explain it is this. Imagine you’re in San Fransisco by the Golden Gate Bridge, which bridges the bay. You can’t get from one side to the other without that bridge. Think of every piece of steel that goes into that bridge.

Every masterpiece is not one single piece—a masterpiece consists of multiple pieces.

  • 14:19 Sean: Have you seen the pictures of those guys during the construction? It was before the road was even there. They just had the suspension part.
  • 14:29 Matt: That’s something that one of my mentors showed me. He said, “Matt, masterpieces aren’t built overnight.” When I first started, I was too hasty. I wanted to get it done, but he said, “Calm down. You can’t build a whole bridge overnight, but you can put piece by piece together to eventually build out a whole bridge, and then you have the masterpiece.” That’s the best way I can explain it to people. Figure out what piece needs to go next. How many pieces do I need to connect until I bridge the gap over the bay?
  • 15:10 Sean: Maybe you shouldn’t try and bridge the gap over the bay and build the Golden Gate Bridge. You should just build a little bridge over a creek.
  • 15:18 Matt: Sure. A lot of people do that. I find it frustrating, because they think, “I’m going to build the Golden Gate Bridge.” As they’re building their business or their career, they end up building this little lanky bridge for themselves, and when they look back they say, “Wow. This wasn’t what I thought it was going to be.” They didn’t build something sustainable. They built something that was fulfilling in the moment, and there’s a big difference.

Big Goals vs. “Attainable” Goals

  • 15:58 Sean: Matt has a friend—and he gave me permission to talk about this—in Europe. Matt was talking with her, and she said, “Your people think so small,” talking about Americans. She listens to the podcast, and you have to explain this to me, Matt, because she has not one but two Lamborghinis. Why would she listen to the Lambo Goal podcast?
  • 16:47 Matt: Believe it or not, she doesn’t believe that she’s done. She is 33, and she thinks that she has more life in her. I tell her, “Nope, you’re done. 30 was the year of retirement.” No. She hit the Lambo Goal, so I said, “What are you trying to accomplish here? You have nothing to prove. You’re the master. You beat us all.” She basically does what we do here in the States, only she does it at a far greater scale. She’s built it off a whole lot more, to where she’s actually improving her country. We’re talking blocks, miles of construction and architecture. Big scale.
  • 17:45 I was talking to her about my business and how everything was going. I was telling her about my second in command and she said, “Do it yourself!” I want to step away from it a little bit, not fully, but I want to have time to myself. I want to be free to look at all my projects with an open mind and not be thinking, “I have to talk to this client,” or to have a literal fire to put out. I was telling her about one of the podcasts that I listen to now that said that you don’t want to be working inside the business, but you want to be working on the business. I was picking on her. “You never go to the job sites anymore! You’re in the fancy office.”
  • 19:07 Sean: Explain the Americans thing. “Your people think so small.” We’re over here doing a show called Lambo Goal, and people either hate us or they love us, because they think we only care about exotic cars. They don’t listen to the show, and that’s fine. We don’t want them to listen to the show, because they’ll find out all the good stuff we have to share. What we care about is helping people dream bigger and think bigger. If we just had the Big Goals show, that’s so vague. What is that? Lambo Goal puts a face on it.
  • 19:47 It gives people an idea. If they don’t care about cars, they can think, “What is my Lambo Goal? What does that represent? What is the life that I want to live?” Even that is still small in context, relative to the way other people are thinking.
  • 20:06 Matt: The reason I think Lambo Goal is great is that it helps you think outside the box. Growing up, you aren’t taught to think big like that. Now, we have Mark Zuckerberg, Elon Musk, and a lot of young entrepreneurs. We have these wonderful people to look up to, so we can think bigger. We look at them and think, “He did it. He’s making spaceships and talking about going to space. If he can do it, maybe I can do it.” That’s why I agreed to do this show.

A lot of people are thinking too small, so when things don’t go their way, they get depressed.

  • 21:05 Look, man. I want you to hear from two entrepreneurs who are doing it. It’s not easy. You’re going to get sick. Things are going to go wrong. Things will be erased. Things will happen that will set you back, but it’s a whole lot better than if you’re just building nothing for yourself. You’re not building assets that you can capitalize on later so your kids will thank you later on. Maybe, if you play your cards right, not only are your kids going to thank you, but your community and maybe even your country will thank you. That’s the way you need to think.
  • 21:44 Sean: I still want to be told that I think small. I told Matt ahead of time what the topic for today was, and it sounds like he was talking about building his outline and what he wanted to say on the show.
  • 22:05 Matt: I was telling my friend, “I’ve got to write an outline. This is what everyone’s going through,” from audience questions. She went off on a tangent, and she always does this to me. Please don’t get offended, because this is the conversation we were having about goals, getting to your goals and thinking of it as something you can take down one hit at a time. I told her that a lot of people I know, not just Americans, when I tell them what I want to get to and what it’s going to take, they say, “That’s too much work.” She said, “Why do they say that? Why is it too much work? Is going to an 9 to 5 job easy?”
  • 23:05 I said, “No, but it’s comfortable. It’s something you know will always be there. Us, we’re worried about the industry slowing down, because our revenue would slow down. If you work at a company, that’s the company’s problem. You still get your check.” She said, “Why is it that Americans always feel that working a little bit extra to get to a larger goal is hard?” I said, “I live here, but I don’t think people think that way. It’s hard when there are people around you who aren’t working as hard as you. You’re working hard, gaining traction, but it’s a little bit at a time. It can wear on you. I don’t think it’s an American thing. I think it’s a human thing.”
  • 24:10 There’s so much negativity going on in the world. When things don’t go the way you want them to go in your business, when you’re not growing as quickly, accidents happen and you have to pay a large amount or you have setbacks, it’s frustrating. Those setbacks make people think, “I’m never going to get to my larger goal.”
  • 24:32 Sean: That’s where most people settle.
  • 24:38 Matt: She was saying, “Why don’t people think about breaking down the big goal?” Like we’re talking about in Expansion Framework. She said, “Why do people think they have to accomplish big things before small things? Is it really best to build an Amazon, or is it best to build a brick and mortar store or an eCommerce store? You could build that in a couple of days, as opposed to an Amazon, which will take a lifetime.” I get it, but a lot of people think that it’s more prestigious if you go into something bigger, something with more backing. Nowadays, we have Angel Investors or people who will give you money to start a big corporation.
  • 25:37 We have a bunch of people running around trying to start large things. She said, “Why would you want to do that?” I said, “When you have lots of money like that, you can start a bigger business or corporation. You have a thick, long runway, so you can do creative things along the way to see what works and what doesn’t. If you don’t have that option, what we call a runway—money in the bank—what do you do? How do you attain this big goal?” We started to break it down and going through how we did it and how we could explain to our employees that they could do it. She was saying that a lot of people are greedy once they start getting a little bit of traction. Don’t be afraid.

Break your big goals down piece by piece, and don’t be greedy.

  • 26:57 Sean: None of this is offensive. I’m disappointed. I wanted to be offended and get fired up. What was offensive? Were Americans offended? Were people who think small offended? Was it language?

We Could Work Harder

  • 28:01 Matt: It was a little bit of everything. The whole conversation was summed up in, “Stop being someone who thinks so little.” Stop thinking small, because losers think small. People that are never going to get anywhere think small. I can say this, because I have someone working for me now who’s going to take over my business who’s not an American—he’s from another country. Something that she said, and I’ve found this is very true from my friends outside of the United States, people in other countries don’t have it as nice as we do here, so they work harder.
  • 29:19 They think outside the box better, and they try and think a lot more creatively than we do here. We get comfortable and say, “We’ll just do it to this level.” My second in command has thought of things that blow my other managers away. They’ve been working for me for years. This guy comes in, and they say, “You’re going to give him all the control?” I say, “Think about it for one second. We’re going to break the most we’ve ever made in a month in 10 days. Think about that.” That doesn’t happen because of magic. Somebody strategically planned all this to happen, and it wasn’t me, because I was on a bed, sick. Who did that?
  • 30:17 It was somebody who thought outside the box, and he worked his tail off, beyond what I called him to do or what his responsibility was. You know what he told me, Sean? He said that he was hungry to make it happen, to break this threshold. When I told my friend from Europe about this, she said, “See? This is what I’m saying. You Americans get comfortable too easy. You go home, watch your Netflix, eat your nice, fancy dinner.”
  • 31:04 Sean: Matt’s saying, basically, that we’re not working hard enough. Matt, you’re too cushy. You’re not working hard enough. You’re being too comfortable. You’re thinking, “These bigs goals aren’t attainable. That’s for unreasonable people. I should come up with reasonable goals. I should break down my goals.” Everyone else blames the people who set big goals. When you look at big goals, they involve things that only rich people have, and people think rich people are douchebags.

People will mock you because you set a goal that’s big and involves something that rich people can have.

  • 31:48 Everyone else gets offended. It’s crab mentality. They pull you down. Everyone else gets comfortable, and they’re not willing to work hard. They make fun of you if you try to get outside of the bucket and you call your show Lambo Goal. Meanwhile, I’m setting my sleep cycle alarm clock last night, and I’m looking at the stats. It tells you the average time that people in the US go to bed, the average time people in the US sleep, and the average time they wake up. Do you know what it also tells you? It tells you the average shortest and longest times across the world. Guess who wins? Japan. They’re probably over-worked, but in this context, they go to bed the lastest, sleep the least, and wake up the earliest.
  • 32:37 Matt: That was the whole thing that she went off on. She said, “Why are people complaining over there? They’re sleeping eight or ten hours, watching their Netflix…” She was laughing, because the last time she was here we were going to enroll my son into swim lessons. She doesn’t have any kids. I told her, “Here in America, the American Dream is that you go get your job and hopefully your wife can stay home because you make enough money. She raises the kids. You go home at night, watch a little bit of sports, have dinner, spend time with the wife, and redo the cycle. Maybe on the weekends, you take the kids to a baseball game. You take them to swim, or whatever.”
  • 33:46 She goes, “If that’s the American Dream, then I can understand why big goals are hard. Where in all that are you going to fit your small goal? How are you going to accomplish your small deadlines? If you can’t ever accomplish the small deadlines, you’ll never, ever, ever get to the big goals.”
  • 34:08 Sean: People in the chat room are saying that this isn’t just America. It’s everywhere. Everyone is saying this from different countries right now—this is prevalent everywhere. I assume that Matt and I both know that. There isn’t really a “UK Dream,” but there’s this concept of the American Dream, and I think that’s what’s being picked on.
  • 34:39 Matt: Out of all the countries that I’ve been to and all the people I’ve done business with, if I want to get things done, I don’t call on the United States. I call on other countries, because I know that they’re going to get it done. If, while I’m sleeping, I want things done, I call the Philippines. Even now, while they’re supposed to be sleeping, they’re still working. They’re working on my stuff. You have to figure out, “Am I willing to sacrifice? Am I willing to give up my luxuries, my comforts?” It’s not forever. I’m not saying that you can’t watch Netflix, take your kids to the baseball game, or have family dinners.

If you want to accomplish big goals, you have to make a choice.

Sacrifice for Your Goals

  • 35:34 I met with a military guy yesterday and I told him my story. He’s got a beautiful, long white gate in front of his property and the greenest grass you’ll see in your life out front, and he passed by our house. He told me about his life, and I asked him, “Would you give up ten years of your life to have something beyond your dreams and accomplish goals you only see on TV?” He looked at his wife, who he had only been married to for a couple months, his brand new home, which he had just bought, and he said, “Yeah, I could give up ten years of my life. Why do I have to give up ten years of my life?” I said, “Unless you’re Mark Zuckerberg, you’re going to have to put in ten years of solid work to build that.”

The only way you’re going to change your life and achieve your largest goal is by giving up time.

  • 37:01 You’re giving up things that we call luxuries, comforts, the fun things, the things we all want. These aren’t necessarily needs. Sean is one of the only people that I know that works as hard as he works. I have never seen someone with a mindset to do what he does. Everybody else has to be carried, needs some sort of crutch, or isn’t willing to sacrifice. Even my wife says, “Why do we have to do all this? Do we have to go to work at 7am and stop at 9pm, 10pm, or midnight? Is that really a life?” I say, “Shera, look at the people around you. Look at where they are and what they have. They’re nowhere near where we are.” You might say that I’m only thinking about money and possessions.
  • 38:23 Sean: People will say, “Then you don’t have time with your wife. What’s the point if you’re working so hard and you can’t spend time with people?”
  • 38:30 Matt: That’s fine. I’ll show you the other side of the coin in a second, what my life could have been. What we have now isn’t about the money. I’ve had a couple of health scares in the past, and I would easily give money away. It’s not about the money. It’s about having plenty of this tool we have to have, money, which is right up there next to oxygen. Why fight something you have to have? It’s not only you, but it’s everyone else around you. What if you sacrificed time and you built up enough funds to not only help yourself, but to help everyone around you and maybe beyond? Would you be willing to do that? Would you be willing to go through the challenge for something like that?
  • 39:38 Sean: I think what Matt’s getting at, which I agree with, is that you have to work hard and sacrifice, and you have to work harder than what most people are willing to accept. There’s a reason why there is such a disparity between people who are wealthy and people who are not. It’s not because of all of these external forces that you blame and opportunity. It’s literally that people are not willing to work hard enough. They’re too worried about their XBox-life balance, or whatever it is. It does take working 12 hour days or 15 hour days. I’ll help you offend people, Matt.
  • 40:27 This is not what people want to hear. How do I get crazy results, the kind of results that none of my friends ever experience, in the eight hours a day that I work the same as them? You don’t. Look at everyone who has accomplished something extraordinary. They work more than you do. They put in more time than you. They sacrifice more than you. Don’t just take this and say, “That guy is just a workaholic.” Anyone I’ve ever heard use that word has accomplished less than me.
  • 41:30 You have to get on the same page with your spouse. You have to get perspective. I don’t have to explain to everyone every time that I talk about this that I also take sabbaticals, and you don’t take a week off every seven weeks. I have my own balance. My wife and I communicate. We spend time how we spend time. We’ve found our balance. We are investing now. Even CEOs who have spent 20 years investing, who have built something incredible, the vast majority of them wake up at 4:30am and sometimes even 3:30am. We talk about the 6am club, but that’s nothing. These guys get in at 4:30am, before everyone else.

Successful people work harder than everyone else.

  • 42:26 This is where people don’t like it. They want the work-life balance. They see this as evil. Matt was talking about offending Americans, but America is one example. It’s really worldwide. People think work is evil, they see work as this bad thing, but to me, it’s more about aligning what you love to do and what you’re passionate about in this world with your vocation. The thing you invest your time in needs to be something you believe in, something that fulfills you, something that enriches you, and something that also provides value to the world. What do you do after you’re done with your 9 to 5 job?
  • 43:10 You come home, you watch Netflix, you let it auto-play to the next episode of whatever TV show you’re watching on Netflix, you play games, and you read books. There’s nothing wrong with books. I love books. I read books, but I read books that further my mission and help my business. Do you think I don’t like fiction books? I devoured all of the books in my house growing up. Fiction, non-fiction, humor, educational, scientific—I devoured all of them. I love fiction books. It’s super fun to me, like playing an XBox game. It’s an escape that takes you somewhere.
  • 43:52 But that place that it takes you isn’t any closer to your goal, and that’s why I gave it up. You can work the 9 to 5, say, “I’m not a workaholic, so I’m going to go home and spend time with my family,” and then sit on opposite ends of the couch on your phone browsing Reddit, watching YouTube, going through Netflix episodes, and you’re not going to get anywhere in life. You get to tell yourself that you’re not a workaholic and make fun of everyone else in the world who has big dreams.

Stop Making Excuses

  • 44:56 Brandon says, “Confession: I’m very comfortable and I don’t want my goal badly enough. My actions say that I don’t care enough. I need the fire. Bring it.” Aaron Dowd is the podcast editor here, and he’s working on a course called Successful Podcasting. He has a job here at seanwes. He edits the shows of the network, but he also wants to produce a course. We’re going to help him do that. Cory and I are going to help him produce the videos, with the marketing, and all of that. That isn’t his job, what he’s paid a salary to do. He has to do this outside of his work. That’s extra hustle.
  • 45:44 That’s extra time that other people are spending doing fun things, and he knows it. He says, “If I don’t sacrifice right now, I will not be where I want to be in five years.”
  • 45:59 Matt: You have to make a choice. I think I say this on every show, but I’m going to keep saying this until people get it into their heads. You have to make a choice. Every day, every decision you make from the time you wake up alters your future. When I say that, I mean that if you sacrifice now, later on, if you play your cards right, you can accomplish your goals. You might have this big goal, but you’re comfortable. You say, “I’ll get to it when I get to it. I’ve been through a rough time,” or whatever your story is. Don’t use that as a crutch. We all have stories. I could tell you what I’ve been through in the past ten days, and you would cry.

The same energy it takes to make excuses could be spent investing in creative ideas for how you could do something.

  • 47:10 It’s not easy all the time. Don’t get me wrong! Things happen that will shake you and your positivity, but you have to figure it out. Change setting, put some music on, or go for a run. Sean doesn’t go for runs. Don’t use your situation or your story as an excuse. I know what you’ve been through might be hard, and trust me, we all have our own story. In my family, between my brothers, I’ve had it the hardest out of all of them. I’ve always asked my parents, “Why do I always have to take the hardest path, the rockiest path?” My mom and dad always said, “The more you rub a rough stone, the more refined and rounded it will get.” That’s not to say that I’m better than my brothers, because we all have different goals and different paths.
  • 48:46 Sean: What does the shiny rock represent?
  • 48:48 Matt: The shiny rock represents that everyone has a different purpose in life. My purpose requires more time, more sacrifice, and more knowledge. My brothers’ is a different road, and it’s not easier, but it’s different. It’s not quite as complicated. Growing up, people always used to say that I was going to help people. In order to help people, you have to be in a position to help people. You can’t just be on your couch looking through Netflix thinking, “I’m going to help somebody today.” Sure, there are creative ways that you can help people without resources. My purpose was to build something to have the resources to help people.
  • 49:47 We are now in a position where we can do that. It’s not to where I want it to be yet, where it needs to be. Everyone’s going through something different, and there’s a reason for that. Don’t think, “I’ve just had bad luck lately.” There’s a reason for what you’re going through, and there’s a lesson there.

No matter where you started out or what happened in the past, every day is a new day to make your own luck.

  • 50:19 Sean: It’s a new day to work hard to increase the chances of you getting lucky.
  • 50:27 Matt: There is no such thing as, “I’ve had bad luck,” or, “I’ve been lucky.”
  • 50:31 Sean: Luck actually does play a part. Things happen to some people randomly. You get opportunities other people don’t, they get opportunities you don’t. If you are always showing up every single day, you will get more opportunities. It’s that simple. Workers show up at Home Depot wanting you to hire them, and maybe one guy always gets picked to work. One guy could eventually say, “I’m just going to sit at home. That other guy gets picked way more than I do.” I guarantee you, the other guys who continue showing up will get picked more than the guy sitting at home on his couch.
  • 51:26 Matt: In the construction business, if you ever need workers, one of the ways you get workers is to go to Home Depot. You get your coffee and your newspaper, and you sit in the front before Home Depot opens, and you wait. The guys that pull up in their trucks before Home Depot even opens, those are the ones you want. You don’t just show up there one day, but you can show up a couple of days in a row. You’ll see the same guys pull up there before it opens. You want those guys, because they’re showing up every single day before the bell rings—not after or right when it rings, but before the doors even open.
  • 52:12 Be that person. Don’t be the person who’s always showing up late, because you’re never going to be considered a high level person who will always put in the time.

How to Set & Achieve Goals

  • 52:40 Sean: Let’s go through the list that Matt had written down from his preparation, and I wrote down what he was telling me. Matt has, “Write down goals on a piece of paper.” First, write your goals down. You could type it up, but I like writing it down with your hand, because there’s something about seeing it in your own handwriting that makes it yours. Then this part makes me a little bit confused—“Put it on a DIY calendar.”
  • 53:20 Matt: Basically, you’re supposed to make deadlines out of those things. As you’re going down the list of your goals, make smaller sub goals toward your big goals. Put those small goals on your calendar.
  • 53:34 Sean: You might have a big revenue goal for the year, but you break that down and write, “I’m going to do two workshops. I’m going to work with some clients, make a course, and sell products,” or whatever the sub goals are.
  • 53:47 Matt: Come up with your big goal, and don’t be ridiculous about it. Don’t say, “I want to make a million next year,” if you’re making $30,000 a year. Don’t be dumb. Make it realistic so that you can make some progress. If you say, “I want to make a million,” break it down. How am I going to make a million? Add it up right there. Use your pencil and write it out. “I sell this product that’s $1,000, so I need to sell this many.” That’s where the calendar comes in. Bring in the calendar.
  • 54:25 Sean: Matt’s got here, “Small goals that lead to larger goals.”
  • 54:30 Matt: This was something that generated a really neat conversation amongst my second in command and my assistant. He was saying, “What if the goal is too big?” Like our Lambo Goal, what if it’s a few years out? How do you build small goals if you don’t even know which small goals you need to have? I told him about my situation about how we plan to get to the Lambo Goals, and how every single piece is an important part of the puzzle to get to the Lambo Goal.

By accomplishing your small goals, you build up to the Lambo Goal.

  • 55:19 It’s not easy, but on paper, the way it’s broken down, it makes it a lot easier to swallow and execute. Think about how to get to this smaller goal right now. It’s realistic. I can get to $100,000 a year. That’s a lot easier than a million a year. Figure out a way to knock out that goal first and then pivot and go to $250,000. Then you go to $500,000, then $750,000.
  • 55:51 Sean: I’ve talked about the difference between a time frame and a timeline. A timeframe is very set, projected—think of it as a deadline. You have a timeframe for a client project. The client project will take two months, and it will conclude on this date. That is a time frame. When we look back on history we refer to things as timelines, because it’s a little bit more fluid. It’s a little more general and less constrained. “Here’s the timeline for this event and that event.” I like to think of my big goals, my Lambo Goals, in timelines. I wouldn’t put a date and say, “If I don’t reach the Lambo Goal by December 31st, 2016, then I guess I’m done and it’s a failure.” It’s more of a timeline.
  • 56:44 I think I want to do this in the next three to five years. Even if I don’t, I’m not going to quit on it. That was my timeline, and I have this big goal that’s something that I’m striving towards, but I have milestones intermittently leading up to that.
  • 57:02 Matt: I was talking about the same principle, but I was trying to be practical in how you make some ridiculous number easy to swallow.
  • 57:12 Sean: Then Matt said, “Put it on the desktop, your phone, or your wall.”
  • 57:16 Matt: Something that’s been really effective for me, and apparently everybody else, is putting these goals on a poster, your desktop of your computer, or on your iPhone.
  • 57:26 Sean: Do you see the little framed photo at the end of the desk with the Lambo on it? That was a gift when we went to San Fransisco. Someone painted that for us. I’ve got the Lambo there. We’ve got the show. I’ve got a Lambo sticker. It’s all around me and reminds me of my goal. The important part is that it’s something that you look at every day and it helps you normalize it. It helps you feel like you can accomplish it.

Normalize your goal, because that makes it attainable.

  • 58:02 A lot of people look at a big goal or a Lambo Goal, and they say, “That’s too crazy. It’s too overwhelming. It’s too much, so I’m going to lower that goal and make it attainable.” Don’t lower your goal. Grant Cardone talks about how he never lowers a target. It doesn’t matter if you don’t get to it. Rather than lower a target, normalize it. Normalize what feels big to you. The way you normalize it is through repeated exposure. Maybe it’s listening to people or reading things, or maybe it’s seeing your own goal written in your handwriting on a note that’s in front of your desk or on your wall, that you see every day over and over.
  • 59:00 Matt: My parents still run the snow cone businesses, and every single time I see my mom, she says, “Matt, sales are good! But they could be better.” I say, “Mom, don’t tell me that. I’m going to have to go back over there and show you how it’s done. I don’t have the time.” I said, “Here’s something I can do to help you, and it will just cost you a snow cone.” She has a dollar amount that she wants to be making on a month to month basis, so I broke down everything she needs to do to get to that point. Like Sean said, we made a timeline.
  • 59:56 We didn’t put a date or anything like that on it, because you don’t want to be discouraged if you don’t make it. We came up with small goals, everything from hiring more employees to upgrading different things for better efficiency and how you can make more money per customer, expansion, and how many more locations she needed to have.

Changing Your Goals

  • 1:00:25 Sean: Can you answer Steve’s question, “Should you ever re-assess a goal if you feel like you’re not making progress? How do the small goals help out the big goals?” Maybe someone set a big goal, and they’re thinking, “I’m not getting any closer. Should I re-evaluate it?”
  • 1:00:39 Matt: No doubt. Never stop and follow a plan. My saying with my guys is, “If everything’s going according to plan, something’s wrong.” You always have to be pivoting and figuring out, “Is there a better, quicker, more creative way to do this?” It’s not about shortcuts. It’s about figuring out the best creative way to get to your goal.
  • 1:01:12 Sean: If you set a big goal and you simply feel like you can’t attain it, I don’t think you should change it. But, if you set a goal, you’re working towards it, and you’re getting closer but you’re not there, as you get closer, maybe you’re realizing that this is no longer a goal you want anymore. In that case, I do think it’s okay to change or pivot that goal. It’s so far ahead that you don’t even really know what it’s like to achieve that goal. You don’t know if it’s actually what you want, because you’ve never experienced it.
  • 1:01:50 As you get closer, you might realize, “Now that I see this a little more clearly, what I really want is this.” It’s just a little bit to the left, a little bit of a pivot. You’ve got all the progress working to your advantage. You can pivot and go toward something else. If you have a big goal and you’re feeling discouraged, don’t change the goal or lower the target. Focus more on the small goals leading up to it and think of it less in time frames and more in a timeline.
  • 1:02:32 Matt: You establish your big goal, and as time goes on and you get closer, you think, “Maybe three years ago, I wanted that color and that house, but now I want something else.” That’s fine. You can change it. The important thing here is to figure out how to accomplish your small goals to get to that point. When you get there, when you get to millionaire lane, you can do whatever you want. Don’t worry about that right now.
  • 1:03:08 Sean: I like what Brandon just said, “The way I’ve been thinking is that I need my goals to stretch my mind, but not to the point of breaking.” That’s a good way of thinking of it. Think of it like a rubber band. You do want it to be stretched, because when it’s stretched, it reaches farther. If it breaks, it doesn’t work or help you as a rubber band. The more you stretch yourself, the more you’re able to normalize that new state.

Practical Steps for the Small Goals

  • 1:03:46 Matt: The more people write down their goals and put them somewhere they see every day, the easier it is to swallow. When we were talking about the Lambo Goal in the beginning, I thought, “Are we going to do this? Not only do I have to come up with four million, but I have to come up with more for my business. That’s a lot of money and a lot of work.” As time has gone on and I see that Lamborghini on my iPhone screen, I think, “She’s in the garage. I just haven’t gone to see her yet.”

Write down your goals and put them somewhere you’ll see them every day.

  • 1:04:30 Something we’ve implemented now on different job sites is a countdown clock. I was watching the movie Armageddon, and NASA has a countdown clock for when they’re about to shoot up a space shuttle. It has the days, hours, minutes, and seconds. I have different things I want to get to, small goals, so I have a poster made of some sort of icon or picture that represents that goal. Right under the poster is the countdown clock, so I have the goal set on the countdown clock. Every second that goes by makes me sweat and think, “No, I can’t play XBox or watch Armageddon again, because I have to reach this goal!”
  • 1:06:33 We talk a lot about finance here and about building the business, and that is an important piece to the puzzle, but there are other things that are very important, like health, happiness, and knowledge. In my small goals with the little countdown clocks, I have things on there like spending a weekend with my son. That’s a happiness thing for me. Using my grill that I paid a ton of money for that’s just sitting there is a happiness goal. I have to plan my barbecues a month out. I wait for that clock to count down. Knowledge—I only have a very limited time, but I like to go through books or audio books as much as I can.
  • 1:07:38 What I’ve done now to make myself stay up later or wake up earlier is that I have the picture of the book cover with the countdown. Back in the day when we had to turn in our homework, we had a deadline. I would get it done. I see it as a challenge. No, I’m not going to let this clock beat me! If you’re one of those people and this technique can help you then by all means, do it. Use a little countdown clock with a little picture. They’re not that expensive. That’s something I’m doing now.
  • 1:08:54 The other thing is health. I want to be able to bench press so much weight and run so many miles in a time period. These are all goals on the board with the clock going. You want to have a sense of urgency, because we can get comfortable. You think, “I’m young now.”
  • 1:09:19 Sean: I’ll say it. “Matt, I’m fine. I don’t need to run. I don’t need to go outside and exercise. I’ll take care of that later on.”
  • 1:09:33 Matt: Sean and I are very focused on our finance categories. We’re masters at it and we’re doing very well, but there are other very important things. We’re doing pretty good on knowledge and maybe on happiness. Our wives might smack us on the back of the head, but we’re working on it. On health, I know I need improvement. I won’t speak for Sean, but I need to step it up on the running. Going back to my friend in Europe, these are four categories she helped me come up with. She said, “These all work together.” It makes perfect sense. While I was sick, I was unable to help anyone, consume knowledge, and I wasn’t happy. I couldn’t see my son or my wife. I was isolated. You get the point.

Make small goals not only for your finances, but also for your health, happiness, and knowledge.

  • 1:11:01 Sean: I kind of set up a timer for myself earlier in the show by saying, “Next week, I have to have ran and tell you about it.” I created a little countdown for myself.
  • 1:11:44 Matt: It sounds cliche to set up timers and reminders. I’ve heard people say, “That makes me feels stupid, like I can’t remember it.” I say, “I don’t know about you, but I can’t remember anything. I have to set a reminder to eat, because otherwise I won’t eat my lunch until 4pm.” It might sound stupid, but putting some sort of reminder, notification, or alert is going to help your big goal. Wednesdays are my free days, so I could do whatever I want, but a lot of things wouldn’t help my Lambo Goal.
  • 1:13:09 Sean: Hopefully, people can look at their life and ask that question, “Is this getting me closer to my goal?” If it’s not, don’t do it.
  • 13:17 Matt: If you’re listening to this episode, let’s hope you wake up and see that those things aren’t helping you. You might think, “It’s just tonight,” but there are 365 days in a year. If you did that every other day, that’s a lot. Even if you just did it 100 days out of the year, that’s 100 hours. Hopefully, it was just one hour that you wasted. If you waste two or three, that’s 200 or 300 hours. That’s time you could have put towards your large goal. In a year or two or three, when you’re crying and looking at us with our Lamborghinis, think about it. You’re watching that TV show and hanging out with your little friends, doing whatever it is that you do.
  • 14:11 It’s so simple in my head because I’ve done it and I live it. I get into arguments with my family all the time, because they say, “Matt, it’s so easy for you to wake up and get going, but we have to have our coffee and curse at the sky.” If you have the option, do it while you’re young. Sacrifice now. Put in the time and the work, because you have to do it. If you weren’t a trust fund kid, then stop cursing at the sky and get to work. Get it done.