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This was a fun episode.

Matt gives us 4 tips for staying happy, but before we get there, we share a ton of stories along the way. This episode has such positive energy.

We talk about the balance between the hustle and enjoying life. We talk about finding happiness in the now. I talk about my recent few 120-hour work weeks and why things are so intense right now.

But above all, we talk about doing what fulfills you. How do you find that? How do you protect it? What do you need to do to get there?

All of that and more in one jam-packed episode.

Highlights, Takeaways, Quick Wins
  • You have to love what you do.
  • If you want to be happy, do the things that fulfill you.
  • You will only ever be as happy as you are in this moment.
  • Protect what you’re passionate about by allowing yourself the ability to say no.
  • When you find, protect, and go all in on your passion, that’s where you’ll find fulfillment and you will be happy.
  • With two hands and a willingness to work hard, you create your future.
  • You can always find a reason to be negative about something and you can always find a reason to be positive.
  • Expect things to go wrong and don’t freak out when they do.
Show Notes
  • 08:30 Sean: I’ve gone a little too long term. I hired really quickly in 2015. We have eight people on the team and a $30,000 payroll, and our recurring revenue is not up to that point yet. We’ve had to do these hustle springs where we’re selling things. We’ve got a specific, tight runway plan where we need to do things on specific dates, and we have specific launches planned to ride this out. It’s come down to where we just have to do it. We have to hustle.
  • 09:13 Matt: It kind of sucks, let’s be honest. At the same time, it’s kind of good to feel that burn.
  • 09:22 Sean: I worked through the sabbatical, which is the part I don’t like. We planned out this year so we wouldn’t have to do this. I took this guy’s course on email marketing a couple of years ago, and it was incredible. It made such a big difference for me. It was a few hundred dollars, a steal of a deal, and he changed his system where you had to create a new login. There was a weird glitch and it triggered all of his auto emails again, so I started getting his series again. I wasn’t mad, because I was studying it and I was interested. I was getting more value again, and he had an email talking about someone who hired him. In passing, when he said that, he linked his hire page.

Advice That Changed Everything

  • 10:20 This guy I had taken a course from a couple of years ago turned out to be a $900 an hour consultant. I thought, “Alright.” I learned so much from him, and I’m gearing up for the Supercharge Your Writing course that I’m launching at $997. It’s a premium course. It’s still under-priced, but I do that on purpose, because I like to over-deliver on the value. There are three lessons in the course that will make people tens of thousands of dollars each.
  • 10:55 It is many times the value, and it’s still a premium course. I thought, “I need to find a way to position this right and market it to the right people.” I had a plan based on my experience, but this guy had been doing marketing for many years, so I thought, “It’s got to be impossible for me to pay him $900, talk to him for an hour, and advice from him not result in one more sale. I’m an idiot if I don’t hire him.” So, I did. I hired him for $900 an hour. We got on a call at 7am my time, in the afternoon his time, and because of daylight savings it was a little bit confusing.
  • 11:55 I woke up at 6am to an email saying, “Hey, we got our Skype call?” I told him, “It’s supposed to be 7am.” He said, “I must have not looked at it right. I do have to go in 90 minutes, though, so we can do 7am but it would be cutting it short.” I scrambled out of bed, grabbed clothes, and eight minutes late we get into the call. I showed him all the stuff I am working on, and he said, “You know, I’ve had some experience with this, and I’ve actually found that when you approach it this way and you do this first, it changes everything.” It was that simple.
  • 12:41 One little thing he said, “Instead, do it this way, in this order,” changed everything for me—not only for this course, but for every other thing I market in the future. That advice right there, that I can’t articulate because it’s built off of a bunch of other things I’ve learned, will make me more than six figures in the next 18 months. I paid him $900 for it. It was profound. It changed everything about our approach.

Because of the value of the advice he gave me, hiring a marketing consultant was the best investment I made this year, and it’s only March.

  • 13:22 When I planned out this year in December, all 12 months of the year were planned out with buffer. We weren’t going to be doing these crazy hustle weeks of working all night and working on the sabbatical. With his advice, I realized that the campaign I’ve been working on for weeks isn’t going to be half as effective. I needed to re-write it. I re-wrote the whole campaign, and it set us back weeks. That’s why we’re hustling at this point, but it’s going to result in everything being 50% better, if not more.
  • 13:59 Matt: I’m sure the advice he gave you, Sean, was worth ten times the price he charged you. People don’t understand that when you get coaching from someone who has done this ten times over, any extra advice they’re going to give you is priceless. That’s good. Keeping you busy. No sabbatical, but that’s okay.
  • 14:28 Sean: There is good news, though. I am going on a retreat, a well-deserved retreat. A couple of Fridays from when this comes out, I’m going to San Diego. It’s a retreat with a few other guys, the same retreat I did in September or October where we went to Idaho. It’s the same guys, but this time it’s in San Diego, and it’s going to be good. I think it’s going to make up for working through the sabbatical. I told the guys, “Don’t plan too many things. I want to sit around.” I’m looking forward to that.

Do What You’re Passionate About

  • 15:33 Earlier today, someone in the chat said, “Sean, you work too hard.” I understand that. In this current state, where I’m putting in insane 120 hour weeks, that’s not where I want to be. As I record this, it’s my wife’s birthday. I’d like to be able to spend time with her. She’s out with friends, and that’s what she wanted for her birthday, but I want to spend time with her. I’m not happy with the amount of time I’ve been spending working. It’s not what I want to be doing, but it’s what I’ve had to do to prioritize my short-term cashflow.
  • 16:18 In the big picture, even right now, I’m very happy and fulfilled in the work that I’m doing, even though it’s really hard. It’s a climb. I think I am going to reach my goals, but when it looks like I’m not going to or there’s a setback, I am enjoying the climb, the process of getting to the goal. I’m working toward getting us a nice runway, more padding than we have so I don’t have to exhaust myself, but in a general sense, when you look at working hard vs. not working hard, I prefer working hard. To me, it’s more rewarding, and I find more fulfillment in the working hard.
  • 17:22 Matt: We all have to make a choice, whether we want to work hard now or later. It’s really true. Like Sean said, he feels bad that he can’t spend time with Laci, and I’m sure there are other things he would like to do, like play video games or hang out with Cory, but somebody has to put in that time. It really is hard when you’re going through the climb and trying to get to your Lambo Goal.

You have to love what you do.

  • 18:02 I’ve been talking to a lot of different people about how I work all the time, and they say, “You know, Matt, you’re throwing your life away. You’re thinking too much about money and the long term. You don’t need the Lamborghini. You have plenty of stuff right now. Why don’t you just cash out and call it a day or a life?” It’s really hard for people to wrap their head around the fact that going to a nine to five job isn’t good enough. Maybe that’s just the way I think of it. We need to do better, to be clearing $100,000 a month and keeping as much of that as possible.
  • 18:54 I’d like to get to the goal where we’re making $200,000 a month. I came from nothing, and I didn’t have the extra backing that some kids do. It’s a choice we have to make. What do you want out of your life? Do you truly love what you’re doing? Did you leave something else to do what you love? I love what I do, and I left something that was my day job to do what I do, so I’m not going to gripe or complain about my extra hours or paying payroll and not being left with much. I can’t complain because I truly love what I do. I know that we’re growing and building traction, and in our business, we’re having a lot of growing pains. We’ve had to hire a lot of people, and that results in spending a lot of money, as Sean knows.
  • 19:59 We have a lot of short term recurring income, a lot of contracts that pay out month to month. That’s very helpful to us. We also have every six month, twice a year contracts, so I had to eat the cost for any labor done on those contracts. It comes out of the businesses’ pocket, and that kind of sucks. We’re out of that money.

You Decide How Happy You Are Right Now

  • 21:00 Sean: I agree—you do have to do what you’re passionate about. That is where you find fulfillment and happiness in the climb. You will only ever be as happy as you are in this moment, right now. Nothing will change in the future. Things will change on the surface, and you will always believe that the grass is greener. It will not be greener. You will find that it’s not greener, but it just looks like it is from your vantage point.

The level of happiness you choose right now is how happy you will be tomorrow.

  • 21:44 How happy you are now is how happy you will be when you quit your job. How happy you are now is how happy you will be when you’re married. How happy you are now is how happy you will be when you find someone else. There are a lot of people who are different situations, saying, “I don’t like my job. I don’t like my spouse. I don’t like my friends. I don’t like what I do.” They think that when they change things, they’re going to be happier, but they aren’t. It starts inside. It’s internal. It’s a choice, and it begins with you.
  • 22:18 You won’t be happier at the next thing. You won’t be happier when you reach your Lambo Goal. You won’t be happier when your business clears $200,000 a month. You just won’t be happier. That’s why I only focus on my happiness in the now, because that’s the only thing I can control. In the chat yesterday, Ben was talking about how he has this avatar of his future self, and he knows him very well. He’s more energetic. He gets more sleep. He’s a better father. He’s more productive. He’s more focused. He gets more work done. He takes care of his health. This is his future self avatar, and he pictures it all the time.
  • 23:07 He’s constantly coming up with excuses for why he can’t do that now. He defers it to the future. “When I have time, when I have availability, I’ll take care of myself and my health. When I finally can, I’ll be a better father. When I finally can, I’ll be disciplined. When I have the capacity and not so much on my plate, I’ll be focused.” He’s realizing that never happens. That never comes. If you’re not taking care of yourself now, you just won’t. I’m not right now. The past couple hustle weeks, I haven’t been exercising or taken care of myself. I know that.
  • 23:45 Matt: When was the last time you ate, Sean? Five days ago?
  • 23:59 Sean: I had a bowl of cereal… When did I wake up? I was working on slides for my presentation until 4am. I got up at 10am, a little before. That’s when I had a bowl of cereal. It’s not good, Matt. I know. I’m not so naive as to believe that I’ll take care of myself in my 30s, next year, next month, next week, or after this recording.
  • 24:37 Matt: In Sean’s defense, he’s in the midst of a hustle week. He was doing good before this, so it’s not like he’s eating pizza all the time. Usually, we’re eating Chinese.
  • 25:10 Sean: Hustle shout out to Cory. It’s 7:40pm on a Friday night, and this guy is here doing the video. It’s just for you guys in the Community, the 30 people who are hanging out. Thank you for being here, Cory. It was totally optional, by the way. I told him that we could just do audio.
  • 25:39 Matt: I was prepared for that. I thought we would just do audio so Cory could have some time off.

Happiness Isn’t Automatic

  • 25:55 Cory: I had no idea what the topic was today, but earlier I was thinking about a slightly different version of Ben’s future avatar idea. I don’t think that I’ll get to it eventually, but I do think of myself at 35 and I have a picture of what I’ll be like. I don’t think that I’ll defer it, but I think it will automatically happen. I just realized today that it’s not going to happen. I see future Cory as very calm, mature, and well-spoken, and I think, “I’ll get there. That just comes with age,” but it doesn’t.
  • 26:30 All these things that I’m picturing come with intentional practice. It’s really interesting. It ties into the happiness thing, too, although I wasn’t necessarily thinking in terms of happiness. It’s true that you have to love where you are now, and I really do. There are ups and downs, but I’m enjoying it. That’s what it’s about.
  • 27:06 Matt: I think you and I had this conversation, where we were talking about how no matter where you are in your life, how much you’re making, or what progress you’re making in your business, you have to be content with what’s going on in your life. Stay happy in the moment. If you get where you want to go and you’re still not happy, all that time you were unhappy brings you to a point where even though you get to your goal, you just stay miserable. That’s what you’ve been practicing. Why can’t we stay positive and happy in the moment?
  • 27:42 We’re going to have the bumps and bruises, we’re going to have down times. There are always going to be valleys, but this is where you get on the phone with a good friend and you tell them about what’s going on.
  • 27:55 Sean: You do have to do what you love.

If you want to be happy, you need to do the things that fulfill you.

  • 28:05 Find what those are, and then support it. Let’s reverse-engineer this. If you want to find happiness in the climb, what you do needs to overlap in a Venn diagram style with what you love. You have to figure out a way to do what you love. There are people who do what they love, and they do what they love at all costs. They say, “I like being a designer. I like being an artist. I’m going to quit my job and I’m going to do this. I have to pay the bills… I guess I better work with whoever I can.” They compromise on their professionalism, and they take on bad clients.
  • 28:45 They get into stressful situations. The client is breathing down their neck because they didn’t filter out the bad client. Now, they’re stressed, the deadline is coming up, they’re working late, and they end up hating the thing that they do because they didn’t protect it. Protect what you love through a day job, something that is covering your bills 100%.
  • 29:08 Matt: It’s going to give you that flexibility that you need.
  • 29:12 Sean: It gives you the freedom to say no to bad opportunities and to protect what you love to do. If you get into Scarcity Mindset, where you feel like you have to compromise, you will compromise the passion and you’ll end up hating what you love to do. We all know people like this, who quit their job and went to do what they love, and now they end up hating it and it feels like a job. That’s not because that’s just what happens. It’s because they didn’t protect it.

Find, Protect, Invest, Monetize

  • 29:43 The Overlap Technique is the first book that I’m writing in July—I’m writing three books in July. I’m taking it off and writing a series of books. Overlap, Curate, and Reciprocity. You can learn more about it at, and I’m going to be sharing more of the process and the journey. My goal is to write 8,000 words a day for all 30 of those days to complete three books. The first book, The Overlap Technique, is about these four pillars of your passion.
  • 30:28 First, you have to find it. Then, you have to protect it. Find, protect, invest, monetize. Invest in it and then, finally, monetize. The finding part means exploring. You have to do a lot of things to figure out what you enjoy doing. If you want to find happiness in the climb, you have to do what you love. You can’t know what you love to do until you’ve tried it. The idea of something is not the same. You might quit your job for an idea, do it, and then find that you don’t like the process. You have to explore and try things out first. Try it, do it for a while, see if you like the process, and that’s how you find it.
  • 31:03 Second, and this is the step that everyone skips because they want to know how to make money with it, you have to protect it. Protect what you’re passionate about by allowing yourself the ability to say no. You can’t compromise. You can’t take on things that will make you compromise your professionalism, your morals, your rates, what you should be charging for things. The only way to do that is with a day job. That’s why you cover all of your bills—not 40% of your bills, not 65% of your bills, but 100% of your bills with a day job. Do that so you can pursue this thing and have it grow organically. Don’t try and harvest things from it too soon.
  • 31:42 The third step is to invest. You have to invest in this. You have to practice it and get better at it. You have to improve your skills, deliberate practice. Whatever this is, do it. Do it again. Do it some more. Show up every day for two years. Get really good at it. Then, the final step of monetization comes a lot easier. It’s more obvious because you’ve protected it. You’re used to being free of compromise. You’re used to saying no to the wrong opportunities, and you’ve built up your skills, so you know you have what it takes. Then, you can take on the right opportunities. Then, you can sell your knowledge, work with clients, and create products.

When you find what your passionate about, protect it, and go all in on it, that’s where you’ll find fulfillment and you will be happy.

  • 32:34 It does take time. It takes years of investment and hard work. When you reach that point where what you do is what fulfills you, then you set these big goals just to work towards something, for the fun of accomplishing big goals and proving to yourself that you can do it. It’s not that your happiness is tied up in the goal. It’s not that you’re not happy until you get to the goal. You’re happy all the way there.
  • 33:02 Matt: I think it’s so easy to lose sight. Whenever I tell people about why I’m doing everything, I say, “I have a Lambo Goal,” and they say, “This guy. He’s just working to buy a Lamborghini.” No, it’s a whole lot more than that. We could have already bought the Lamborghinis with what we have. That’s not the point. The point is that it’s a little challenge with a little reward at a certain point.

Taking Care of Employees

  • 33:48 Sean: I am not a parent. I am the oldest of 13 kids. I started babysitting at age 10. I’ve changed more diapers than most adults, well over a 1,000. I have a 1,000 diaper theory; I think every adult has to change 1,000 diapers in their lifetime. Maybe it’s taking care of your nephews, maybe it’s your own kid, or maybe it’s daycare, but at some point in your life there will be 1,000 diapers. Here’s the thing—I already hit the quota with my younger siblings. I have no interest in having kids. I helped raise a lot of my younger siblings. I changed plenty of diapers, I lived at home with a dozen other people, and it’s so much noise.
  • 35:38 I’m introverted. I love my peace and quiet. I used to work super late, till 2am or 4am, because that’s when it was quiet. That was when I started my first business. It took a lot of time to transition away from being a night owl to something more normal, where I wake up early. Once I got married, I couldn’t be doing that. Now, I love the peace and quiet. We also didn’t get to travel very much, because that’s a lot of people. Going out to eat was crazy. They were well behaved, but it’s an ordeal, driving around in a 15 passenger van.
  • 36:16 We got a handful of vacations in my whole childhood, so I want to be able to travel. There are two ways to travel. You can travel when you’re young, be broke and poor and start your life whenever you stop traveling, and start from the bottom. Maybe you get here. The other way is to work hard when you’re young and enjoy your life later, like Matt always talks about.
  • 36:46 Matt: This is what people tell me—what if you’re too old by the time you get to that point, and you’re not young enough to travel anymore?
  • 36:53 Sean: You can be older, but I don’t think there is an “old.” I think 50 is super young. 57 is super young. I can’t wait to be 50. It’s going to be awesome. 40 is where it starts for me, that’s the beginning. We’re not even to the beginning yet, so that’s fine with me. I think I’ll get to the point where I can travel sooner. All that to say, I didn’t get to travel much, and I want to be able to travel. I want to travel when I can afford it. I want to work hard, earn it, and enjoy it. Kids are not a part of that for me, and that’s where we are.
  • 37:36 I feel like I’ve gotten a glimpse of what it’s like for parents. People talk about how once you have kids, everything changes and you’re living for them. You take care of them. They come first. I totally get that, and I’ve seen it, but I haven’t personally experienced it. Recently, I was realizing that having employees is so similar.

Until you’re a boss and you have to make payroll, you don’t understand what it’s like to have employees.

  • 38:11 It’s the same thing parents say—you don’t get it until you have kids. I never claim to have gotten it, but I’m experiencing a taste of it with employees. I have my big goals. We have a show called Lambo Goal, so you know what the goal is, but I’m happy right now. I’m happy in the climb. While I know that I will reach my goal and reality will align with my mindset, there’s something fulfilling in working hard now to take care of your people, whether that’s your family or your employees. While I was doing this hustle, this wasn’t for my goals. I could fire every one of my employees and still make $350,000 a year.
  • 38:59 I’ve done the calculations. I’m not making it up. You think I can’t live on $350,000 a year? I pay my employees $360,000 a year. That’s money I’m not making. When we scale to seven figures and beyond, we will make money in different ways, and that’s why we’re investing so much. Right now, with what I could maintain, all the money we make is direct work that we do. People don’t realize how aggressively we’re investing in the long game. It’s kind of like when I first launched Learn Lettering. I made $100,000 in three days, and that’s where it was real for people. Before that, they would pat me on the head and say, “Oh, you like drawing things. That’s fun.”
  • 39:52 I’m two or three years into this, and I see where I’m going. It’s real for me, but it’s not real for everyone else until they see the tip of the iceberg. It’s not going to be real for a lot of people until the business is a seven or eight figure business, which it will be. I already see that. Even though we’re not there, even though I could fire all of my employees and make most of what I make currently, that’s not what it’s about for me. I like and enjoy that I’m creating jobs for people where they can work from their home, when they want, make their own hours, stop in the middle of the day to hug their kid, go get coffee, or workout. I give them paid sabbaticals, a week off every seven weeks, and they get to work with the most incredible people in the world.

Keeping an Abundance Mindset in Scarcity Circumstances

  • 40:48 I was talking with Ben about this on the last seanwes podcast (Related: e256 How to Defeat Scarcity Mindset). I shared some of the realities on that show, like how we have basically one month of payroll in the bank. This is the real deal. You think you’re in Scarcity Mindset because you need $2,000 to pay your bills and you’ve got $2,500 in the bank? Just scale that up. I feel you. I was talking with Ben about this, getting real, and I was illustrating to people on that show that I have an abundance mindset even in situations of scarcity. Maybe we are talking about five and six figure numbers, but when your expenses are equally as high, when payroll is equally as high, it’s just as scarce as you trying to pay your $2,000.
  • 41:39 Matt: If not scarier.
  • 41:42 Sean: That’s a great point, Matt. People don’t realize how much more stressful it is when if you don’t perform, seven other people don’t have jobs. It is scary.
  • 41:51 Matt: The employees don’t just go away. My wife is always saying, “You made so much money! Can we make extra?” I say, “No, I’m an employee of the company. I make my salary, and that’s it.” She says, “You can fire a couple of other people and start paying yourself.” That’s horrible! That’s like getting rid of children and taking over their government checks. You can’t just do that. I feel a sense of responsibility to pay them. Every month, we’ve been hiring and hiring, and I’m looking at the zeros as they’re adding onto payroll. We’re making more money, but payroll is following right behind. It’s so scary.
  • 42:40 Sean: Cory Miller in the chat right now says, “Please don’t fire all your employees.” Five people starred that. That’s just it. I don’t want to fire the employees to get the money. I like working with these people. I was telling Ben that even though it’s at scale, I’m in scarcity right now and I’m hustling, but I still have an abundance mindset.

I’m not letting my circumstances control or dictate my mindset; I don’t have a Scarcity Mindset.

  • 43:11 One of the biggest keys to keeping that is every person I surround myself with, and I’m talking about every person, is of a positive mindset. There isn’t even one that isn’t. They get it. They’re positive. People like Cory, Aaron, Cory Miller, Justin, you, Ben, Kyle, Kristiana, Laci… I don’t want to leave anybody out. They’re great people. They get it. Life is awesome. Getting to work with these people is a blast. The fact that I get to do what I love to do and work hard to provide for them is amazing. We were joking today, “Guys, I got breads for the family.”
  • 44:59 Matt: No doubt, it’s a scary time around here, because there’s one month of payroll.
  • 45:04 Sean: It’s not scary. Matt and I went up to Austin for SXSW. We went to Gary Vaynerchuck’s book signing. There were 100 people or more there. It was pretty big. I got to meet Gary, and that was super awesome. Not only that, before I met him, he was up there giving his talk and he gave me two shoutouts by name. We hadn’t even met and shook hands yet, and he doesn’t mention anybody else but me. He said, “Sean, what’s up, brother?” Another time, he said, “I’m engaging with people on social media, YouTube, Facebook, and Twitter. I’m responding to people. I know who Sean is.” It was so genuine and so good.
  • 46:02 I got to shake his hand. He signed the book, and he said, “Really appreciate all the love. Thanks for the support. Good to see you.” He’s real. It was a good time. Matt and I got to go, and I was really glad he got to come. We were driving back from Austin and coming up with topic ideas for the show on the way there and on the way back, and we were just going and going. We’ve got great shows for you for days coming up. One of them, which we’ll have to put off, but it’s relevant here, is Why You Shouldn’t Have a Backup Plan if You Have Two Hands and a Willingness to Work Hard. To me, it’s not scary.

I wake up every day with two hands and a willingness to work hard, so I create my future.

  • 47:06 It doesn’t matter what the circumstances are. If we have padding in the bank, awesome. We can know that it’s there, but I still want to stay hungry. I want to stay scrappy. I still want to feel poor and go after it.
  • 47:24 Matt: It’s important not to get depressed, like Sean said. He doesn’t feel depressed or scared, and that’s the way it should be. If you’re the boss, that’s the way you have to be. Employees, I get it, they’re going to be scared, but as the leader of the group, you’re the one getting the breads. You have to have your head up, and that’s important for everyone to understand, even if you’re just a one man shop. It’s definitely difficult, especially when you have to tell your spouse, “We only have one month of payroll in the bank.” That’s always scary for them.

Communicate With Your Spouse & Employees

  • 48:22 Sean: I have the money conversation with Laci a lot. You have to do that, and sometimes it’s hours. Sometimes, there’s tears and crying. She says, “Sorry for wasting your time,” but I say, “No, this is not wasted time. This is important time for me. I want to invest in you, I care about you, and I want you to be on board. This is extremely important.” She says, “I know how valuable your time is,” and I say, “It doesn’t matter. This is important. This is not a waste of time unless we’ve made no progress or we’re further from being on the same page on things.”
  • 49:05 It’s hard for her, because she’s close enough to know all of the details, but she doesn’t know everything I do, so she doesn’t know how the problems are going to be solved. She knows what the money is. She sees where all the expenses are and where the money has to go, so that freaks her out when she sees how much money there is. What she doesn’t see that I do is how we will make more money. That’s the part that I get. I see that we’ll print money here and there, we’ll fabricate it. I have two hands and a willingness to work hard, so I get that. It was hard for her to separate the business money from our money.
  • 49:52 I said, “You have to understand, all the money in the business account is mine. I built this company. There are no investors and no partners, so that’s my money. I choose to give it to the employees and to have these expenses.” She says, “That’s the business’ money,” and that’s true, but at any point, I could liquidate this and do my own thing. I could continue doing what I’m doing, and we would still make six figures. She doesn’t really understand that the business is an asset, so it feels like if we run out of runway and we crash, we’re done. I tell her, “No, we have so many assets!”
  • 50:38 Those are in the form of courses, the website, the Community, the shows here, and my knowledge, expertise, and ability to consult. We will make multiple six figures if we all just sit on our butts. That’s the system I’ve built over the past five to seven years. You have to have these conversations.

Get your spouse and your people on board, because they don’t know everything that you do.

  • 51:09 They can’t. No one possibly can. No one person knows all of the things I know about the business. On any given day, I’m talking to half a dozen people or more, and it’s their job to do their part. You have to communicate. Communicate, communicate, communicate. If you want to bring someone on and you want to hire, you’ve got to train them. You’ve got to spend a ton of time training them, more time than you think it’s going to take. Get them on board, and the same goes for your family. For me, it comes down to surrounding yourself with the right people.

Tips for Enjoying the Climb

  • 51:47 Do what you love. Find what you enjoy doing, and have what you do overlap with what fulfills you. At this point, it would be good to hear the four things that Matt wrote down. The first one he had was “stay positive.”
  • 52:07 Matt: I think that’s a really important one. There are a lot of people that say that, and I truly think that you need to be happy wherever you are in your life. If you’re not a positive person, that’s okay. I’m a very positive person, so it’s hard for me to comprehend that, but if I wasn’t, I would surround myself with as much positive material and people as possible, creating a very positive environment. People will start to see that. People always tell me that when I come into a room, they feel happy. That’s what I want. I want people to feel hyped and positive when I come in the room.
  • 53:01 Sean: They’re looking to you for how to feel, Matt.
  • 53:05 Matt: If you put off that vibe, you first have to believe it yourself, and that’s truly going to help you in the climb. You’ll be positive instead of cutting your own leg off.

You can always find a reason to be negative about something and you can always find a reason to be positive.

  • 53:31 That’s very important. Any entrepreneur will tell you that you have to be positive. In my business, we have a saying: if something’s going right, something’s going on that we don’t see. We have to stay positive when things go wrong, and that’s a huge part of being happy when you’re going through things. Number two would have to be keeping a good attitude.
  • 54:03 Sean: What’s the difference between staying positive and keeping a good attitude?
  • 54:06 Matt: Keeping a good attitude is different in the sense that you want to try and stay positive all the time, but when things go wrong, keeping a good attitude means that you’re not cussing somebody out for missing something. Maybe you didn’t put enough time in to train them. Maybe you didn’t put enough systems in place. Analyze things. Don’t just jump to take somebody else out and cut them at the throat, thinking that they did it. A lot of people get angry when things go wrong, and I get frustrated, too. It’s very easy.
  • 54:52 Somebody sent something out to a customer that has the wrong information or the wrong lettering, and guess who that’s going to go on? The owner, the person in charge, and that happens to be me. That’s frustrating. By having a good attitude, even when those things happen, you pull yourself together and you say, “I’m going to figure this out. I’m going to call this client and apologize.” Staying humble is a huge part of it.

Expect things to go wrong and don’t freak out when they do.

  • 55:46 Let’s be honest here. Things are going to go wrong, and when they do, you can’t just flip tables. When things do go bad, find something. Whenever I’m having a discussion with myself or making a decision, we used to joke that there was a little devil with a pitchfork—it’s Super Sean now. Things are going to go wrong, but look at the positive and be cool. Pull yourself together, especially when you have employees. If you just go off, they’re going to start doing that, and you don’t want that, especially in front of a client. It’s going to mess up the vibe.
  • 56:57 This is especially true in the long term. This is going to effect your happiness, and that’s what we’re trying to avoid. We’ve got enough going on in our lives, and now we’re talking about the entrepreneur grind. Look at what’s going on at seanwes! That’s stress 101. Expect that equipment is going to fail. Obviously, try your best to prevent it. I always tell my employees that we’re going to laugh about it later on, so let’s try and make the best of it. I tell them to get through this day, and tomorrow we’ll do a better job.
  • 57:54 Today, we had a trailer break. Somebody forgot to lock the trailer on the truck. Guess who that cost? Mr. Matt. This guy who called to tell me was new, so he was apologizing a ton. He thought he was gone, but I told him that it’s okay. By not overreacting when something goes wrong, it shows real maturity and that you’re a real leader. This guy was ready for me to take his head off, but I just made sure he was alright. It’s huge to expect things to go wrong. Finally, number four, surround yourself with people that will motivate you and challenge you to do better.

Let People Challenge You

  • 1:02:33 You want people to not only cheer you on, but also to challenge you. I love that. People shouldn’t just tell you, “Matt, you’re doing a good job.” My mom does that for me enough. I don’t need that. I have a cheerleader. I want people to push me.
  • 1:02:55 Sean: That’s what I do here. I say, “You want to find people to tell you you’re doing a great job? Go find that. You can find that anywhere else. Here, we give you the harsh reality and the tough love.” This is such the mentality of the Community. They want you to give it to them straight. They want to improve and be better. We’re here to get better, and it’s tough love. We care about people, so we’re not going to say it in a way that isn’t true. We tell it like it is because we care about you.
  • 1:03:43 Someone from the Community was talking to someone else on Twitter, and they were going at it with the tough love approach. I could see the care, taking the time to reach out and say, “Here’s how you can do something better,” but the other person wasn’t having it. They were honestly not thinking about something thoroughly and they were making a mistake, and this Community member was helping them out. That’s the mentality we have here. Let’s not beat around the bush and waste time. Let’s all get better. This person didn’t have that mindset, and so many people don’t.
  • 1:04:31 So many people are like, “Hey, I did the best I could. Don’t be mean.” That’s not where it’s coming from, and that’s why I like the Community. You get around people who get it. They’re going to tell you that you did a good job, but they’re also going to tell you how you can do better.
  • 1:04:51 Matt: That’s what we need every day. We don’t just need people to cheer us on, but we want people to also challenge us. All the time, Sean is telling me different things that I can do. It challenges me. He’s straight with me. Being challenged makes you a better person. It helps develop you. Sean might think it’s silly, but he shows me things on the computer or with Snapchat, and I realize that I will save 15 minutes with those tricks. If you’re an entrepreneur, you know that seconds are priceless. When someone gives you five minutes or an hour, they just did you a solid.

If someone takes the time to critique your business and filter things out so you can build a more solid foundation, take that advice.

  • 1:06:34 Don’t take offense and push them away. Think about it. A lot of people who invest in my business and my mentors pick on me because I’m younger, and they say, “Why don’t you get mad?” I tell them, “I love it. I’m taking notes. I want to be better and do the best I can do, and the only way that’s going to happen is if I get better parts. I’m building assets, and every piece of knowledge you give me is a part I’m putting in my money-printing asset machine, and it’s helping me build a bigger, better, faster machine.” When people challenge you, they are making your machine better.