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Your biggest threat is anonymity. You can’t afford to be timid.

You need to sell hard and you need to sell strong. Why when I say that, do some of you recoil? It’s because you think “sell” is a bad word.

If you don’t believe, you won’t sell. If you don’t sell, you won’t make money. If you don’t make money, you won’t be in business—which is good, I guess, because apparently you don’t believe in what you do.

Belief is key. You must believe in what you sell. If you don’t, you won’t take the necessary action to succeed. If you feel awkward selling, it’s because your focus is in the wrong place. You’re thinking about you. Stop thinking about yourself.

Focus on the outcome. Focus on the customer. Your customers aren’t buying your product, they’re buying a better version of themselves. Don’t sell them the product, don’t sell them the features, sell them the benefits.

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