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This is Part 2 of 3 in our series on Making Your First $1,000.
Now that you have your business idea, we’re going to focus on getting customers.
There are a lot of ways to get customers. Many of them are longer term investments and cost money. We’re going to start with the easiest. That’s word of mouth referral.
The first place to start is with the people you know. These are your friends and family. This group is the most commonly overlooked and that’s a huge mistake.
These people are your base. You don’t even have to concern yourself with whether your friends or family will buy from you—it doesn’t matter. You need to make yourself known to them because that awareness will result in referral business.
It’s not about getting your Aunt to buy from you. It’s about leveraging your base by making sure your Aunt is aware so she can recommend you to her neighbor.
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