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If the people around you aren’t getting you closer to your goal, they’re taking you away from it.

You have to get everyone on board. Everyone in your life needs to know your goal.

Every single day you need to be communicating your goal to the people in your life. Every day, you start fresh.

If you haven’t communicated it TODAY, you haven’t communicated it. Friends, family, relatives, audience… everyone needs to know. Communicate your vision. Get everyone on the same page.

Yes, you will turn people off, but only the people that were already taking you away from your goal.

Highlights, Takeaways, Quick Wins
  • If people aren’t actively getting you closer to your goal, they’re taking you away from it.
  • People with an abundance mindset know that wealth can be created.
  • Create value in the marketplace and people will pay you money.
  • Communicate your goal until you hear it come out of other peoples’ mouths.
  • Everyone in your life has to get on board. To do that, they need to know your goal.
  • Do unprecedented things now to get unprecedented results later.
  • Share your journey publicly to create a story for other people and documentation for yourself.
  • Hold onto your WHY because that’s what’s going to keep you going.
  • Have a singular goal—not goals. Focus on one at a time. It will give you clarity and it will give people in your life clarity.
Show Notes
  • 02:04 Sean: This might kind of go against something I said before, but I think that was just scared Sean, old Sean. Before, I said, “Only tell people about your big goal that are going to believe in you.” I think that’s good advice, because when you tell some people your big goal, they’re going to say, “What’s wrong with you?” They’re going to talk you down and discourage you. They’re not going to tell you to lower your target, but read between the lines—they’re telling you to lower your target. They want you to do something realistic. If it’s unrealistic, if you’re the crab crawling out of the bucket and living on the sand on the beach, they think it’s too crazy.
  • 02:52 How about being realistic? Find a friend in the bucket, do races around the bottom of the bucket… There are things you can find to fulfill you that are more realistic. They’re going to try and talk you down. In the past, I’ve said that you should just tell people that will believe in you, but I’ve kind of changed my mind. I think everyone needs to know your goal.

Everyone in your life needs to know your goal.

If people aren’t actively getting you closer to your goal, they’re taking you away from it.

  • 03:31 That’s your spouse, your significant other, your friends, your brothers or sisters, your parents, your relatives, and anyone around you. Whoever you’re spending time with, if they’re not on board 100% and helping you get to your goal, I get it. “I know what you’re going after, and I’m going to help you get there.” “Hey, what are you doing right now? Aren’t you working toward your goal? Didn’t you say you were going to do this thing?” They’ve got to keep you accountable. They’ve got to be on the same page. If they’re not on board, they don’t know your goal, or they’re not actively helping you get there, they’re actively taking you away from it.

People Will Try to Discourage You

  • 04:09 Matt: When you tell people an extreme goal like we talk about here, you’re not going to be part of the average group that they associate with. Whenever you say or do something and you start making progress in your business and in your life and they see that, you’re going to start being an inspiration to those people. Even in the beginning, when you’re telling people your big plans but you haven’t actually accomplished anything and you’ve just made a little bit of progress, just wait. Keep going and fighting the fight.
  • 04:49 When I grew up, people were always telling me, “You’re not going to be able to get to these crazy things you’re wanting to do. It’s too far fetched.” Here’s the thing that’s kind of neat. Whenever you tell somebody what your goal is and they tell you that you can’t do it, they’re going to start listing off reasons why you can’t do it. Instead of getting frustrated with them and telling them off, listen to them. They have a good point. If you can’t answer their excuse for why you can’t reach your goal, you have a problem. Write that down and figure out how to solve this problem they’re talking about. If you can solve it, give them the answer and it will blow their mind.
  • 05:33 Sean: It might. I like what Matt’s saying. I initially had a reaction to it, but I realized that what he’s saying is good. You will inspire people—eventually. At first, they’re going to think you’re crazy and they’re going to try and discourage you, because it’s crab mentality. Expect it. Recognize it. Don’t tell them they’re a crab, because that’s not kind. You’re going to know that this was what I was talking about.
  • 06:03 Matt: In your mind, you’re going to be like, “You’re that crab he was talking about!”

Abundance Mindset

  • 06:06 Sean: They don’t like the word “million”. People get mad. Why? Because it’s a big number to them. They think a million dollars is a lot of money, and they hate everyone with a lot of money. Do you know what that’s called? Scarcity Mindset. It’s not abundance mindset.

People with an abundance mindset know that wealth can be created.

  • 06:33 You can inject value into the marketplace. You can create it right here. I’ve talked about this before, but I’m going to say it again. If you and I do business—let’s say I provide you a service—and you pay me money. If there’s a transaction, then I’m only participating because I believe the money you’re giving me is worth more than the energy and time it takes me to do whatever the work is. I feel like I’m getting a good deal. If it wasn’t a good deal, I wouldn’t do the job. If you’re paying me money to do this thing, you’re also feeling like you’re getting a good deal.
  • 07:14 You’re like, “I value this job getting done more than I value the money that I have.” It’s of greater value. Both parties feel like the value they’re receiving is greater than what they’re giving away. Both parties are getting more value than they’re losing. What has happened here is not an equal exchange—it’s a creation of value. More value has been created, literally fabricated out of thin air, through this transaction, and that value has been injected into the marketplace.
  • 07:53 That’s incredible. Wrap your mind about this. When you realize this, it changes everything. You can create wealth. Have an abundance mindset. If you want money, you go out and get it. Get off your butt and do something for someone else.

Create value in the marketplace and people will pay you money.

  • 08:21 Everyone else is limited. They’re in Scarcity Mindset. The only money is whatever other people give me, whatever I’m doomed to get, whatever I’m limited to. They think someone else is being greedy out there. They think that if someone else has a lot, it’s because they took it from someone who doesn’t have a lot. That’s completely false, but you can’t convince these people out of it. You have to have abundance mindset to realize what’s going on.
  • 09:05 These people are convinced, because they don’t believe that they can create wealth. They don’t believe in an abundance mindset. The person with abundance mindset, wealthy people, understand that, if they want more money, they have to go create wealth. They inject value into the marketplace. What’s a problem I can solve that is worth more to people than the money they have?
  • 09:31 They will feel like they got a good deal when they buy my product. They’re going to be so happy. They’re going to say, “This product solves a problem for me, and I’m willing to spend $500, because I was spending 13 hours on it every week, and now I can spend six of those hours with my kids and the other seven making $800.” You just made them money. You created value and happiness in their life and you got paid. That is abundance mindset.
  • 10:02 Matt: The wealthy start to think of a problem they can solve. I don’t mean to classify the wealthy as better than the poor. People get angry when you start talking about millions because they can’t process or even think about how to make money like that. They think of making money by showing up to work every day and making a paycheck, and there’s a limiting factor there.
  • 10:33 You only get paid so much. Even if they went up to the highest position, again, it’s limited. What they don’t understand that the wealthy do is that they’re not limited to their paycheck, to the amount of work that they themselves can do. They have multiple people working and, if it’s an online business, multiple systems to where multiple people can buy at the same time.
  • 11:01 Sean: As they grow and create value, the company gets bigger. It needs more manpower, and now jobs have been created. Now, someone has a livelihood. There’s so much good that can be done with an abundance mindset. When you share your big goals, you’ll find that the people with abundance mindset will say, “Sweet. Good. Keep it up.” You won’t even realize it, because it’s what you’re hoping for. What’s going to really hit you and sit in your stomach are the people who are negative, and that’s just what happens.
  • 11:35 Before, I used to say, “Hey, look, only tell people who believe in you, because the others are going to tear you down,” and I think that’s good advice if you want to protect yourself and you’re afraid of what other people think. I’ve switched now. Now, everyone has to know my goals. The people that are turned off by my goals were already taking me away, so I want them to be turned off.

Everyone in your life has to get on board, so they need to know your goal.

Communicate Your Goal

  • 12:04 Sean: Matt and I were talking on the phone while he was on his way over here about the difference between “goal” and “goals.” We’re going to talk in a minute about why you want to have one goal. If you have not communicated your goal today, what you’re going after, to the people in your life around you—family, friends, relatives, coworkers, whatever—you haven’t communicated it. It starts all over. Every day is a fresh day. It starts all over. This is true even for your audience. Everyone needs to know. You have to communicate your vision. Get everyone on the same page. It’s a new day.
  • 12:44 Our goal here, for seanwes, is that I want us to be the source, the place to go to when you want to learn about business. You have a friend who wants to quit their job and start their own business? They want to do freelance? They want to learn about marketing? They want to start hiring? They’re having trouble with that? They want to learn anything about how to build and grow a sustainable business? seanwes. That’s what I want us to have here. I want us to have a library of stuff. I want this to be a university. All the resources, everything you need, I want us to have here. We need people to know about us.
  • 13:21 We need them to know the name seanwes. We have to get out there. We have to do more live streaming. We have to do more content. We have to be prolific. We’re taking 1X action, and we need to take 10X action. I want you to get on me, Cory. “Sean, why aren’t we live streaming today? Why aren’t we making content?” “Cory, I have to write excerpts. I’m tired.” No, Sean! 10X action!
  • 13:51 Matt: I feel like I need to be texting you every day now, Sean. “How did the live event go? How many people showed up?”
  • 13:59 Sean: How about you, Matt? Are you communicating your goals to your family and your friends? Not “all the time,” every day!
  • 14:06 Matt: Every chance that I get. Remember, I don’t get to see them very often.
  • 14:15 Sean: Then they’re not helping. They’re taking you away from your goals. It’s not okay!
  • 14:27 Matt: I tell them all the time. Like I was telling you earlier, Sean. It’s like Gary says. I’m always collecting data, always listening. I want them to tell me there’s a flaw in my thinking. If there is, I’m open to it. This is why I like to tell my story to everybody. Everybody says the same thing, “Maybe you’re pushing this Lambo Goal thing a little bit too much.” I tell them, “Am I really, though?” It makes them think, if they truly are engaging in the conversation.
  • 15:06 Sean: You know how you know that you’ve been communicating enough? A) If you’ve told them before. B) If you’ve told them seven times. C) If you start telling them, and they go, “Yep, I know, I’ve heard it before.” D) If they start telling you. I’m going to go with D. That’s the correct answer.

Communicate your goal until you hear it come out of other peoples’ mouths.

  • 15:45 No one here is to that point yet. You’re not even close. They’re like, “I’ve told my wife before, I think. Once. She rolled her eyes, but I told her. Do I go until she stops rolling her eyes?” No! You go until she starts telling you, until it comes out of her mouth. That’s when you know. You have to keep going. Matt, is your wife talking to you about your goals?
  • 16:14 Matt: Now she is. I like that. Even the people that don’t like the idea of your goal, if you can get them to tell you your goal, I would consider that a home run. I’m always telling my family members that my goal is to make $4 million or $5 million a month, and they’re already blown a way by the word “million.” They look at me like I just said a cuss word to the kids.
  • 16:54 Cory: I saw some people in the chat saying that even with their closest friends they’re still holding back. “How much of my goal do I share? Do I share some of it, not all of it?”
  • 17:02 Sean: When you go up to your friends, listener, can you ask them, “What is my goal?” and have them all, instantly, say the same words in unison? If not, that is a problem. Those people are taking you away from your goal, because you haven’t gotten them on the same page.
  • 17:36 Cory: You have to believe in your goal so much that you don’t even think about whether or not you should be open about it. It should just come out because you’re a genuine person who believes 100% that you will accomplish what you set your mind to. I was writing that because there’s no reason to hold back. I can think of one or two people in my life who I would consider my closest friends, and if I asked them what I’m trying to do here, they would know. They know what I’m about and they’re helping me get there. They’re open to talking about it and asking me questions, like, “How are you getting there?”
  • 18:10 Sean: That’s good. All two of your friends know. Two of two is 100%. He’s beating all of us. You have more than two friends?
  • 18:24 Cory: I do have more than two friends, but I’ve got to be more open about it.
  • 18:32 Matt: In everyone’s defense, it’s tough. It was tough for me in the beginning to talk to people about this stuff, especially when I hadn’t really done much. I didn’t have that tsunami to look at, like what we have now. The snowball wasn’t rolling as big as it is now. Now, they believe me. They see what it’s about. Back then, they thought, “He’s just a kid.” It’s still good for you to hear that feedback, even if they don’t believe in you. It will make you that much stronger.
  • 19:11 In business, everybody knows that you have to have thick skin. You can’t have thin skin, where someone tells you something, you get offended, and you go to your room and cry. Sean was celebrating because he got an unfollow. Some people might cry if they got an unfollow or an unsubscribe.

Do You Care About Your Own Goals?

  • 19:29 Sean: I’ve gotten to the point where I’ve actually internalized what I’ve been saying for so long—that every single person who is not 100% on board with my goals is taking me away from them. I can’t have that. Too many of you don’t care enough about your own goals. You are willing to keep people in your life who are not on board. You’re going to be anchored to where you are right now. Your goal is to pole vault and break the world record, and you’ve got a ball and chain around your ankle. It’s not going to happen.

Everyone who isn’t on board with your goal is holding you back and it’s not worth it.

  • 21:08 Matt: If they’re not going to encourage you or motivate you and they’re not going to be motivated by you, then you don’t need to be around them. What’s the point?
  • 21:16 Sean: If you’re keeping them around, you don’t care about your own goals, your own happiness, or your own success. If you want to be a good friend, you have to be happy first. You have to be happy with yourself. You have to love yourself if you’re going to love someone else. You have to be a whole person. You have to be satisfied. You have to be fulfilled. You have to go after what makes you happy, what makes you excited and gets you out of bed at 6am in the morning without hitting snooze.
  • 21:45 What is that thing? Go after that thing, and then you’re going to be an awesome friend to everyone, because you’re going to be excited. You will be able to say, “I’m going after what I want. How can I help you? How can we get you to where you want to be?” If people are not on board with that, cut it off. Go after your own thing. They’re probably going to get it. Maybe they won’t, but maybe they will. Maybe they’ll say, “I’ve noticed that you’re really going after this thing.”
  • 22:29 Matt: Sean, when you were telling me about this, it was good. It made me think, “Maybe I’m not telling people enough, and I’m not telling them the whole story.”

Turn People Off

  • 22:39 Sean: Were you scared like me? I’m still scared. I’m scared every time I share a tweet that says Lambo Goal, because I wonder, “What are people going to think of me?” I get unfollows. That’s the wrong way to think. That’s holding me back.

If you’re not turning people off, you need to start turning people off.

  • 23:13 You’re not concentrated enough. If you’re not turning people off, you’re not really turning people on. They’re just thinking, “He’s alright.” I don’t want alright!
  • 24:21 I don’t want people to go, “He’s alright.” I want people to be all on board. If you’re not turning people off, what makes you think you’re so fired up that you can get people on board? You’ve got to be concentrated. If people aren’t hating you, what makes you think they’re loving you? You have to start turning people off. You’ll turn off the wrong people. If you’re not turning people off, you’ve got a bunch of crabs pulling you down.

People Will Ridicule You Now

  • 24:46 Matt: What makes you afraid, Sean, to scream your Lambo Goal from the top of the hills?
  • 24:53 Sean: I still care too much about what people think, and those people are the people who would keep me from accomplishing what I want to accomplish anyway. I don’t know why I care about what they think so much, and I know for a fact that the people who think the things that I think they think about me would hold me back. I don’t want to associate with that kind of negativity and limited mindset, but I still struggle with what they think of me. It limits me. It holds me back and it slows me down.
  • 25:53 I need to have future focus. Fast forward the clock a couple of years. We’ve got decades left. In a few years, we’re going to have Lambos. People will hate us for the rest of our lives. Some people already don’t like us, but they’re going to really not like us. But do you know what? Other people are going to like us even more. In a few years, it’s going to be real. The Lambo’s in the garage. Are we just not going to take selfies, go on trips, and take this show on the road and have Cory in a chaser car and fly in GoPros? We’ve got headsets… This is happening.
  • 26:39 We’re putting this show out. It’s happening. What then? We didn’t do this show because I couldn’t figure out a good title for it, but it would have been something like, How to Get Unprecedented Results Even When People Ridicule You. We’re not going to do that show, because I couldn’t come up with a good hook, but I’m going to talk about the concept here. The concept is this:

You have to do unprecedented things now to get unprecedented results later.

  • 27:06 In the beginning, people will ridicule you. They will ridicule you for doing the very things that make you successful enough for them to praise you later. It’s absolutely crazy, but it gets even crazier. When you are successful, people will look at the things they ridiculed you for in the past and praise you for those things. “Look at this! While all his friends were goofing off, he was working hard. He was putting in the extra hours. He was sacrificing.” They praise you only after the fact, only later. In the beginning, while it’s happening, everyone says, “What are you doing, man?” It’s crab mentality. They’re pulling you down.
  • 27:59 In a few years, it’s going to be real. We’re the same people. To me, it’s already done. The Lambo is in the garage. I’m just not driving it right now because I’m busy building a business. That’s how real it is for me. Eventually, reality will align with my mindset and it will be a real thing. I’m going to enjoy the fruits of my labor. Other people will be aware of it, and some of them will get upset. They will hate us. Other people will be inspired. Why do I have to wait until it’s real for everyone else to change my behavior?
  • 28:34 That’s basically why we did the show. I’m just not fully committing and recognizing it. The reason we’re doing the show three, four, or five years in advance is because, if we didn’t do anything, if we didn’t document the journey or share the mindset for years leading up, everyone would think it’s magic. They would think, “You’re the guys with the Lambos. Who knows how you got there. I could probably never do that myself.” That’s why I wanted to get in the trenches. I wanted to share the real, raw struggle, the things we’re dealing with and the doubts we have for years leading up to it.

Document Your Story Along the Way

  • 29:23 Matt: When Sean showed me a video with Rob Dahm, that was when Lambo Goal was created in my mind.
  • 29:31 Sean: Just so you know, here’s the origin story. I was thinking, “I want to set a bigger goal for myself.” I bought a Mustang when I was younger, and I lowered my target. What if I didn’t lower my target? What if I said that I was going to buy a Lamborghini? Just for fun, I wondered what I would find if I googled “How to buy a Lamborghini,” and I found Rob Dahm’s video. Of course, he got an old Lamborghini. He only saved up enough to put down a downpayment and went into debt, and I thought, “That’s cool, but I want to do it my own way.”
  • 30:14 Matt: I was looking through his videos and stuff, but there’s no back story to how he did that. He gives as little bit of background to how he got to that point.
  • 30:24 Sean: That’s what everyone does. The Tai Lopezes of the world, the Rob Dahms… I’m not hating on anyone. They do what it takes, and then, suddenly, they have a bunch of money. They buy a car, it gets them attention, and then they tell the story retroactively. People are skeptical. They think, “Well, yeah, you can say that because now you’re here and you have what you have.” Those guys say, “No, it was really different!” I said, “Matt, why don’t we just time travel?” Imagine it’s ten years in the future.
  • 30:57 We’re where we want to be. We’ll say, “It’s cool that we reached our goals, but it’s more fulfilling to inspire other people, to help other people reach their goals. When they see us and we show them that we accomplished our goals, they’ll say, ‘That’s great for you, but I don’t think I could ever do this.'” My mindset is that we should go back in the past and start documenting the journey right now. Let’s talk about the mindset and what it takes over the years, however long it takes, and tell the story ahead of time, leading up to it instead of waiting until the culmination.
  • 31:53 Matt: It was kind of disappointing to look at all these guys showing off their Lambos and how they’re living their dream. Hang on one second for everyone else in the world who’s trying to get to that point! Why can’t there be a show where they show the journey to that point? Not only do people get to watch, but the people from the video should be progressing and learning from their mistakes and the mistakes of others, getting to their Lambo Goal. I thought, how awesome would it have been if, when Sean had looked up how to buy a Lamborghini, the young Rob Dahm had shown his process?
  • 32:48 If he had made this video, I would have watched those, binge-watched. Personally, I like to study these guys and see what they do. I love it if they’re not in my industry, because then I learn even more. I think of creative ways of how I can apply that to my industry.

There are so many benefits when you share your goals with people— it will challenge you and your journey.

  • 33:19 If you’re documenting it, hopefully you have a journal or you’re recording your stats and what’s going on. For us, we document everything. I know how much, to the penny, we made last year and the year before that. I get to go back and look through the logs, and I see what mistakes we made and where we spent too much money.
  • 33:36 Sean: I call it iterating in public. Don’t delete your old work, even though you see the flaws and the things you used to think differently about. You’re documenting the evolution of yourself as a person, and that’s a great thing. When you tell the story in retrospect, you see the past through rose-colored glasses. You see your past self through the lens of who you are now. Whenever I look back and it’s documented, things that I wrote, things that I said, I often don’t recognize myself.
  • 34:17 Wow. I’ve really changed. I’ve grown. My mindset has improved. Maybe my speaking has improved. I was thinking so small back then. Whenever I don’t have the documentation, when I don’t have the writing, and I project back, I think about myself a few years ago and it’s not actual. It’s not truth. It’s not real. I project my current mindset onto my past self, and I don’t see myself for who I was.

When you document your journey by writing publicly, podcasting, or creating videos, you create a story for other people and a documentation for yourself.

  • 35:14 When you look back, you think, “Look how far I’ve come.” If you haven’t been documenting, sharing, iterating in public, publishing, or creating, or you deleted all of that stuff because you were embarrassed, you don’t actually realize how far you’ve come. That’s an easy way to get discouraged, because all you see is where you want to be. If you have nothing to look back on, you can be really discouraged.
  • 35:45 Cory: A way of documenting is by telling people. Tell your friends, family, coworkers, peers, and others, “This is where I am,” and they’ll say, “I remember you telling me two years ago that you were all the way over here. Look at you now!” That’s a natural way of documenting your progress.
  • 36:06 Matt: There are plenty of benefits for telling people. It definitely is scary, as we’ve discussed, but it will be good for us. I’m talking even about myself. When Sean and I met, I didn’t tell him everything I did because I was afraid that he was going to hate me as a person. Lots of times when I tell my new clients or people that I meet what I do or what I’m striving to do, they freak out. I ask them, “What do you do?” I feel bad, because they say, “I’m just trying to be the general manager of this place.” That’s good…
  • 36:51 Sean: I still feel like this is a secret show. I’m creating it for the future. Everyone listening now is so early. Matt and I have goals. We want this for ourselves, and that’s why we’re doing it, but a byproduct of it is that people are attracted to flashy things. They go, “Ooh, fancy car,” and as soon as that happens, we’re going to attract more of an audience of people. They see the tip of the iceberg, and then it’s real for them. Everyone who’s here now, they’re the big, forward thinkers. They see ahead.
  • 37:28 They see the trajectory. They see where things are going. To me, it’s exciting to get to share the journey with those people, because they’re on board. I still feel like this show is a secret right now, because anyone else who sees the name of this show, the people who make snap judgements, they miss out on so much depth in this show. I like it, because I feel like it’s a shell of protection. Anyone who makes it through that and digs a little bit deeper, who gets past the surface, will realize that there’s a lot more here.

Why Are You Doing What You’re Doing?

  • 38:10 Matt said something on the phone when he was driving over here that I thought was really good. He said, “Why are you doing what you’re doing?” Matt and I have already seen past the actualization of our goals. We already have a picture in our minds and it’s real to us right now. We’re waiting for reality to align with our mindset, but it’s real. Because it’s real to us, we’re able to think beyond that. Matt and I know that we’re going to have fun. We’re going to enjoy the Lambos. Matt’s really going to enjoy his Lambo.
  • 38:48 Matt: I have plans already.
  • 38:50 Sean: We’ll go on trips. It’s going to be a great time. We’re already past that. We’re realizing that it’s much bigger than that. For a lot of people, this is becoming real, and this is where they start paying attention. I really appreciate the people who are early right now, but once the reality kicks in, that’s when other people will recognize it. We have a responsibility, a privilege, and a platform to speak messages of positivity to people once we have their attention. You have a platform, every person listening. People are paying attention to you.
  • 39:27 They’re listening to you and looking to see how you respond and what you say. Even if you don’t have followers on Twitter or an email list, you have people in your life. Some of you do have a lot of followers, which makes it more obvious, but people are looking to you. That is a responsibility. When you create something of interest, value, or beauty, that gives you a platform. Your platform is something you can use to speak a message of positivity to people, and that’s a big responsibility. I already feel the weight of that responsibility, and that’s why I’m planning for it. I don’t want to squander that. When we have people’s attention, I want to make sure we provide them with value and give them the advice they need to hear, not just what they want to hear.
  • 40:19 That deeper reason is something Matt and I have a really strong hold on. It’s something we talk about a lot. That’s something that you, the listener, needs to tap into. You need to find that deeper reason. Yes, have a Lambo Goal. Yes, set big goals. No, don’t lower a target. What’s the “why” behind that? You’ve got the big thing. How can you use that “why” to inspire other people?

Before you reach your goal, hold onto your WHY because that’s what’s going to keep you going.

  • 41:06 Matt: Now that I’ve discovered my why, why I’m doing what I’m doing, I feel a lot more comfortable in telling people what the Lambo Goal is. Back then, I honestly don’t think I knew why I was doing this. I was doing it for the money. I was trying to be financially free. I hit that, and then I wondered, “What’s next? Do I retire? I’m 26.” They tell me I’m too young to retire. You can’t even get Social Security until you’re 62. I’ve got to keep going here, so I started to put together the why. It was beyond what I wanted for myself.
  • 41:55 Once I discovered that and I started telling people, it became an inspirational and motivational story. Now, people get all excited when I tell them, even if they’re haters. I love it. Even if I tell a hater my story, they can’t hate me in front of everybody else, because then people will hate them. They’ll say, “You should want to be like him. He’s trying to help you, without you even knowing that you need help.” You have to establish that why. As time goes on, you’re constantly going to be changing, but the overall goal, the big, end goal that sets you up for life, that won’t change. The goals leading up to that, they might.
  • 42:47 Sean: There isn’t a reason for us to have done this show if all we really cared about was the Lambo Goal. There’s no reason to do the show. This is time we could spend getting there faster. We looked one step beyond that.

Goals vs. Goal

  • 43:09 Sean: I realized that this was slipping into my language with this episode. I originally titled it, “Everyone needs to know your goals,” and Matt was skeptical. “Are these your small goals?” He was right. There wasn’t clarity. Too many people have goals, plural, but they don’t have the goal. What is the thing that you’re going after? Dunbar’s number—You’re cognitively limited to 150 close relationships. Beyond that, you can’t be close to more than that many people.
  • 43:59 Imagine each of those people having multiple goals. You can’t process that. You’ve got your own life, your own situation. You can barely have a close relationship with people and know anything about them. You have to simplify it for yourself and you have to simplify it for other people. If you want other people to get on board and know your goal, then it needs to be singular. What is the thing that you’re about? I’m thinking, you have one goal, but you break down the action steps. 10X the action.
  • 44:35 I think Lindsay was saying, “What do you communicate to your family and friends?” You communicate the goal, and then you get them on the same page with the action that it’s going to take. “We understand the goal. What does the 10X action look like?” You’re not saying, “We have to accomplish this, we have to accomplish that…”
  • 44:59 Matt: Whenever I tell my goal to anybody, and lots of times, it’s family, especially extended family, they say, “How does this benefit us?” I say, “Wait a minute, when did you hear ‘us’ in the Lambo Goal? It’s mine. There aren’t multiple Lambos, just mine.” It’s so funny. They’ll say, “Don’t you have other goals in life? You’re always talking about Bora Bora.” I say, “Yes, that will happen after the Lambo Goal. The Lambo Goal is the final thing I will need to do that.”
  • 45:37 Sean: It’s just a one at a time thing. It’s not saying, “This is the only thing you can do forever, for the rest of your life.”

Having a singular goal lets you have clarity in the moment.

  • 45:45 You want to go on a road trip? If you live in San Antonio, Texas, I would recommend you go to New York City and then to San Fransisco and not try to go to New York City and San Fransisco at the same time. That’s called living in San Antonio. You can’t pursue multiple things. I talked about this on the seanwes podcast (Related: seanwes podcast e272 Finding Your Focus When You’re Doing Too Many Things and Feeling Overwhelmed). My example was, hold three foxes by the tail in a field. Now, let go. I want you to pursue all of them. Forget it! You’re not going to catch any of them. If you pursue one, you might get close enough. To pursue is to go after something. You can’t pursue multiple things.
  • 46:44 If you live in Texas, you can’t drive to New York City and San Fransisco at the same time. You say, “But Sean! I have to put stamps in my little book!” I understand. I would encourage you to go to both in your lifetime. They’re great places. But go to one at a time. Tell people, “I’m going to make a trip to New York City. This is my thing. This is what’s going to happen.” Later, you can go to San Fransisco, but don’t try to go to both at the same time. That’s all I’m saying.
  • 47:38 Matt: During my birthday month this past year, I wanted to put together some business deals with people I hadn’t seen in a while, and they said, “Hey, we want to spend some time with you on your birthday.” I said, “It’s crazy that you should say that, because I’ve been meaning to talk with you about some deals I would like to do.” They said, “Oh, cool. We’ll put it together.” I have a good friend in New York, and I have a couple of friends in San Fransisco. We needed to talk business, and they wanted to go to this big birthday bash, mad party fun.
  • 48:32 I needed to go to Austin, and then New York, and then over to San Fransisco. I was supposed to stop in Vegas, but I would have died. I ended up going to Austin, Florida, New York, and then San Fransisco. It was bad. Never will I do that again. Maybe New York and San Fransisco. The whole thing was to celebrate and get some deals together. Out of those four trips, I ended up getting two solid deals. The other two were still thinking about it. It was worth it, but holy cow. I would not recommend it, and the cost! But it was worth it.

When You Aren’t Sure What Your Big Goal Is

  • 49:20 Sean: You’ve got to get everyone on board. How do you feel about your goal, singular, Cory? This is “goal” vs. “goals,” and everyone you know needs to be on board.
  • 49:35 Cory: I’m a bit zoomed in. Right now, my goal is this film I’m working on. Every single day, when I wake up, that’s where my energy goes. I feel good about that, sharing that with people, and talking about that specific goal. If I zoom out, I haven’t defined my overall one goal. I’m still working on that, but I’m comfortable talking about it.
  • 50:02 Matt: That’s okay.
  • 50:04 Sean: Should he be comfortable, though? I’m uncomfortable.
  • 50:07 Cory: I’m uncomfortable not having a defined goal.
  • 50:12 Sean: I’m wondering if people should be uncomfortable sharing their goal. We talked about having it not be something you can immediately wrap your mind around, having it be something that’s a challenge, that you’re uncomfortable about. If it is that big, a sign of that might be discomfort telling people.
  • 50:36 Matt: In the beginning, you will be uncomfortable, but you should get to the point where you are comfortable, because it’s something you believe in. It’s not a religion or anything, but like Sean said, he believes the Lambo is down in the garage right now. The point is, we don’t really have Lambos yet, but we believe it. If we go tell somebody about the Lambo Goal, we’re going to tell them, “We believe the vehicles are in the garage. They’re ready to turn on and go.” They’ll think we’re crazy, but they’ll also see that we believe in our goal.
  • 51:32 Sean: If nobody knows about your feature film, or whatever the big version of that is—owning a studio that cranks out a feature film a year, working in layers simultaneously—if nobody knows, they can’t help you.

People can’t get on board with your big goal if you don’t talk about your big goal.

  • 51:54 Matt: As you talk to people and you meet more people, they’ll tell others. That’s how I’ve grown so quickly. Somebody will say, “Hey, are you guys making money this way?” I’ll say, “No, we’re doing it this way.” They say, “Just make this small adjustment, and you could start making money this way to get to your goal.” You say that you want to crank out a feature film a year, and the production costs so much money but your budget is kind of small. Other people can give you ideas for how to increase your budget.
  • 52:31 Sean: You say, “I would like to do a project here and you know all the people who could help, so could you partner with me and split the profits?”
  • 52:39 Matt: There are so many benefits to telling people your goal. Even if you don’t have that Lambo Goal defined yet or you don’t have clarity on it, still tell people the biggest goal that you’re trying to shoot for right now. If it is that one featured film right now, people will make connections and think of Cory McCabe as the feature film guy. If you want them to create bigger connections or help you and think bigger for you, give them something bigger to digest. Don’t give them one feature film. Give them a major film a year.
  • 53:31 Sean: Cory, how real is it? Is the feature film a year thing cool?
  • 53:40 Cory: I don’t have the goal necessarily of having a feature length film a year. It could be a series that I start next year, and that could go on for ten years. Who knows?
  • 53:52 Sean: Let’s take that as an example. How real is that to you, that that’s what will be happening?
  • 53:59 Cory: Very real.
  • 54:03 Sean: That’s good. Cory sees it. He’s there. It’s happening. It’s about reality aligning with his mindset, and it’s just a matter of time.
  • 54:13 Matt: Then that’s what you would share with people and get them pumped, because they’re going to see that you’re pumped.
  • 54:17 Sean: If you don’t know what it is, if you’re saying, “Well, not a feature film a year, but maybe… Maybe every once in a while… It could be a series… It could go for ten years…” then it’s not going to happen. The reality and the mindset are not going to align. You have to know what the middle point is, and then time will work in your favor.

You have to know what your big goal is and tell people about it before you get there, because that’s what’s going to close the gap.