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We’re entering into a new season of the show with this episode.

You may have noticed there have not been any new episodes on the feed lately. That probably seems strange with how much I talk about the importance of consistency.

Strange is certainly a good word to describe the situation! I hate leaving people hanging and the last thing I want to be is unreliable.

The reason is I didn’t hear from my co-host, Matt, for many weeks. Not a peep.

I couldn’t fathom what had possibly happened for him to have gone dark for so long. Was he okay? Was he just that busy?

I waited for a long time, holding onto hope that I’d hear from him soon so I could learn what in the world was going on! I was in a really tough spot with no information to act on.

After a number of weeks, the team decided there’s nothing else we can do but move on with the show. Cory, who is on almost every episode with us, would step up as co-host. It would be a different show but a good show, and we set out to record our first episode together, Cory and I.

That was the plan, until just 15 minutes before Cory and I hit record.

Matt called me.

Highlights, Takeaways, Quick Wins
  • Lambo Goal will go on.
  • Cory is stepping up to be co-host of Lambo Goal.
  • The journey is the most important and interesting part, and that is what this show will focus on with Cory as the new co-host.
  • You can either pay the price now and live it up later, or you can live it up now and pay the price later.
  • Align what you do with what fulfills you—when you can do that, it doesn’t feel like work.
  • Try to build the life you want to have now instead of infinitely delaying gratification.
  • Do the work and don’t expect anything in return for a long time.
  • The only way to truly preserve the past is to document it as it happens.
Show Notes
  • 00:43 Sean: There are so many updates for this episode. Oh my goodness. I don’t know if you’re ready. I don’t know if the people are ready. They’re kind of scared. There has been no episode on the feed for weeks. I don’t like that at all. We just did an episode on the seanwes podcast on consistency and publishing weekly (Related: e283 Why You Need to Publish at Least Weekly if You Want People to Care). You’re going to learn what’s going on behind the scenes, and also what’s coming for Lambo Goal. Thank you for being on the show.
  • 01:13 People are like, “Where’s Matt?” We’re going to get to that. First of all, an update on Cory. Normally, you work with me here in the office every single day. Why don’t you tell people what happened?

Cory’s Recent Absence

  • 01:35 Cory: Most people who have been following the Lambo Goal podcast might have heard briefly that I ride a motorcycle. That’s my main source of transportation. A week ago today, I was riding home from my best friend’s house. We were discussing my next film. We were getting updated, seeing what’s next in production and preproduction and stuff, and I was on my way home. It was late. It was midnight, and… Let me back up.
  • 02:15 I’m on my way back from this film meeting, and I’ve been documenting my film meetings. It’s been really fun. It’s called Behind the Film, and you can access those videos at At this point, I’ve only put out two videos. It’s fun. I basically tell people how I make a film. I’m all about recording stuff now, so I was driving home and I saw the moon. It was this deep orange, and I was thinking about pulling over and getting some video for it. This moon was so beautiful and then I hit a bump in the road. There was this little dip. It wasn’t a pot hole. It was just a dip. Next thing I knew, I was sliding.
  • 03:04 I don’t remember falling and hitting and tumbling or anything. All of a sudden, I was just sliding. Luckily, I had my backpack on. I had a helmet. I had jeans, a long-ish sleeved shirt, and boots, but I got pretty torn up. I slid for several hundred feet. I was probably going 50 something.
  • 03:36 Sean: It’s not that you were recording, but you were looking at the moon thinking, “I should pull over and capture this.”
  • 03:44 Cory: I don’t even think I was looking at the moon when it happened. I think I looked back at the road, but it’s hard to see the bump. Anyway, it wasn’t like I just felt like I slid for a long time. I had enough time to say seven to ten words. That’s how long I was sliding. I just kept saying, “No,” I want to stop sliding! Next thing I know, I’m laying there. There are parts of my bike laying around. There’s my backpack. I’m actually healing a little bit better now.
  • 04:31 There’s road burn on my arm, hip, my knee, my back… My back got really bad road burn. The next thing I know, there’s this car coming down the road at midnight or 12:30am, and I’m just holding my hand up like, “Please don’t run me over.”
  • 04:44 Sean: You’re in the middle of the road! I’m picturing you on the side of the road.
  • 04:48 Cory: No. My bike’s in the road. I’m in the road. I was just like, “Don’t hit me!” To sum it up, I’m doing okay. Nothing’s broken. Just some road burn and stuff. Anyway, I’m back! This is my first day back after a week of not being at work, and it’s been kind of sad. I’ve been missing out.
  • 05:13 Sean: I’m so glad you didn’t get hit by a car, you didn’t break any bones… It’s a miracle you’re back in a week.
  • 05:24 Cory: For sure. If that would have happened at a different time of day, there could have been more cars. It could have been ugly. I’m happy I’m here.
  • 05:33 Sean: I’m very glad you’re okay. Welcome back.
  • 05:37 Cory: Yeah, thank you. Thanks for being so understanding. Sean knows me. I don’t like being public with these kind of things. I don’t want to do a sob story or get sympathy, but this is just an update. It’s affected you, it’s affected the business, and we’ve had live streams that I’ve been absent for.
  • 06:00 Sean: We definitely missed you. Your absence was noted. We noticed you not being here, because you help out a lot. There are a lot of things you do that, fortunately, I don’t have to think about. When you’re gone, I realize just how much you contribute. We were able to make it happen, but I’m just glad you’re okay.

Where Is Matt?

  • 06:29 Sean: Cory is on the show. Cory, you’ve been on the show before. You’ve been on Lambo Goal since the beginning. You run the video cameras and stuff. You chime in on the show and we hear from you.

Cory is stepping up to be co-host of Lambo Goal.

  • 06:54 Where is Matt? What in the world has happened to Matt? These are the questions that have been going through my mind for about the last five weeks.
  • 07:03 Cory: And through your inbox, I’m sure.
  • 07:05 Sean: Oh yeah. I’ve been getting a lot of messages. What happened was absolutely nothing. As in, we scheduled a show. Normal day. We’re supposed to record Lambo Goal. Matt’s supposed to be here. I’m hyping it up. I’m talking to people in the Community, “Show’s coming up! Send the push notifications. What questions do you have for today’s show?” I’m getting the questions. I’m writing the outline. Five minutes before he’s supposed to be here, he says, “Sean, I can’t make it. I’ll call you later.”
  • 07:42 At first, I thought he was joking. I thought, “No way. I know it’s online, but these are real people. We’ve got 50 to 100 people that I’ve told that we’re doing a show.” Five minutes before! It’s one thing to cancel and say you can’t make it, but five minutes before? I really thought he was joking. He wasn’t. I was like, “No, Matt. Don’t do this to me today.” No response. I called him. Straight to voicemail. He was serious. He didn’t show up. There wasn’t a show. A couple of days later, I said, “Hey, man, let’s catch up and touch base.” I didn’t hear anything from him. I gave him a call that weekend. Nothing.
  • 08:23 I thought, “Maybe he shows up next week for the recording and we catch up a little bit,” but I straight up didn’t hear from him. Nothing. I said, “We can’t do a show if he’s not here,” so we didn’t do a show. The following week was a sabbatical. Now we’re at three weeks. The fourth week comes around. All of this time, through the sabbatical and stuff, I’m sending him texts. Nothing. I’m getting nothing back. At this point, I don’t know what’s going on. I’m kind of worried. Did something happen? People are asking what’s happened to the show. I don’t want to issue this update, because I don’t know what’s going on.
  • 09:17 What am I going to say? I don’t even have an update for you. At this point, we’re four weeks in, hearing nothing. Do we move on with the show? Lambo Goal is my concept. We love Matt. I love the show with Matt and I love Matt. I think of Matt when I think of Lambo Goal, but it was my original concept, and it’s not like I want the show to die.

The concept, the dream, and how this show is inspiring other people has to go on.

  • 09:51 It is going to go on either way, but I didn’t know what the show was going to look like. Do I just do a solo show? Do we change it up? Should we go on hiatus? Should Cory come up and be co-host of the show? I just didn’t know. Finally, I called Matt’s wife. I wasn’t getting through to him for weeks. I had never called her before, but we know each other. We’ve had dinner together as couples and stuff. She was kind of scared. She was like, “Is everything okay?” I had never called her before.
  • 10:24 I was like, “Yeah, everything’s okay, but I’ve been trying to get a hold of Matt and not getting anything. Is he okay?” She said, “He’s working really hard on a house flip,” or something related to the business, “He’s hardly spending time with the family.” At that point, I started to feel bad. I’m sure she wants to be with her husband and I’m calling saying that I want to be with Matt, and she’s apologizing, and I’m like, “Don’t apologize, I wanted to reach out and find out what was going on. Just let him know.”
  • 11:02 She said, “I will.” Another week goes by. At this point, I’ve attempted to get in touch with him well over a dozen times. I have to be honest. I don’t share a lot of feelings, but I do want to share how I’m processing and what I’m going through. It feels pretty crappy. I might go with a different word off the air. It doesn’t feel great. I told Matt months ago, at the beginning of this year, that I know he works hard. He has 18 businesses or whatever. It’s very intense. He never really had time for the show. We don’t have time for anything. We can only make time. It’s a matter of what you want to do. Total respect. I recognize that Matt never really had time for the show.
  • 12:11 He respects me. I know that, from my conversations with him, but I also know that he’s a people pleaser. He likes me as a friend and wants to make me happy, and I think that’s a large part in why he did the show. A lot of the times he would come on the show and he has said things in the past like, “I’m not making $20,000 to be here.” It was actually true. I’ll tell you how I found this out, literally 15 minutes before we hit record here. It had been four or five weeks not hearing anything, and he texts me.
  • 12:56 Sean: Matt said, “How’s it going?” I said, “Call me right now.” He calls me. This was 15 minutes before I hit record. I was about to come on this show and say, “I don’t know what the situation is. I haven’t heard from Matt. We have to move on. Cory’s going to be the co-host.” I had no information, no data. Before I heard from Matt, this was my guess. I talked to the team about it. I don’t like not having shows on the public queue for this many weeks. I hate disappointing people. I like setting expectations and being consistent. I was holding onto this hope. It’s got to work out.
  • 13:49 I realized that Matt is a people pleaser. He never wants to be the person to bear bad news. I knew that’s what it was. Matt had nothing but bad news, so he wasn’t going to reach out. I told the team, “We have to move on. The show must go on.” At some point, Matt will reach out when it’s so far beyond that maybe it’s funny, or maybe he has some good news. He wants to be the happy guy who comes into the room and makes you smile and laugh, and everybody loves him, but there just isn’t any good news right now. That was my speculation.
  • 14:33 He called me 15 minutes before we hit record today, and that was exactly what it was. I had coffee with him about a month ago, and he has a parent company for most of his businesses, like all of the contracting services. Long story short, he is going through a merger. Matt met someone who also has businesses, and they are merging the empires. It’s pretty serious. Even a month ago, they were doing paperwork for a month. He told me about some of these jobs that they were going to be able to do, some of these contracts. On the call today, he literally didn’t have time to call me, and he only called because I said, “Call me right now.”
  • 15:33 He said, “I have to be at this meeting in one minute. I literally have to go.” We pushed it. We had a four or five minute conversation. He said, “I have to go. With this merger, there are certain contracts, and there’s crazy stuff in the contracts where if things don’t get done, there are certain ramifications. With the merger, certain guys weren’t showing up and things weren’t getting done. There are terms saying that I’ll lose $200 a day.” That doesn’t sound like a lot to someone who has a business, but for these contracts, these individual agreements, there are hundreds of those. For the amount of money that’s being lost, he said that he’s getting about three to four hours of sleep at night.
  • 16:33 He said, “I can’t tell you how much money we’re making, how much money this is going to be, because I signed a non-disclosure agreement, but my Lambo Goal is complete.”

My Lambo Goal is that I want to buy a Lamborghini in cash when it’s 10% of my money.

  • 16:55 A Lamborghini is about $400,000, which means that my Lambo Goal, more or less, is $4 million. Matt’s Lambo Goal was similar, except ten times that—$40 million. He said, “It’s done. I can’t tell you how much.” Before he went into this merger, before he signed these things, he was talking about multiple nine-figure contracts with the government and massive companies. Absolutely insane. That’s what he’s going through right now. He’s doing this insane, huge merger, it’s very stressful, he’s hardly sleeping, he’s hardly at home, he’s getting a few hours of sleep a night, and he’s going through all of this stress.
  • 17:52 He’s losing probably thousands or tens of thousands a day. He literally doesn’t have time. He finally said, “I don’t think I can continue to do the show right now.” I said, “It’s totally fine, Matt. I want you to know that it was always fine if you couldn’t do the show. I wanted to push you to say that before. Tell me if you can’t do the show. Just tell me if you can’t.” But he so wants to make people happy that he did the show anyway, even though he couldn’t. You could say that the writing was on the wall. He was late all the time and it was really hard to get a hold of him and for him to make it here. I know he truly wants to help, but he’s made decisions with his business and he’s in a season right now where it’s a big opportunity, and he’s capitalizing on that.
  • 18:43 I just said, “Look Matt, the thing that makes me feel crappy is that I feel like I’m not worth 60 to 90 seconds somewhere in five weeks. I know you’re losing thousands a minute.” I’m thinking this. I’m just sharing, just being honest. “Just tell me that you can’t do the show. That’s information I can operate on. Got it. Cool. Now I know what to do. I was just holding on.” He was leaving me hanging. Matt said, “I understand that.” I said, “I just want you to know, I get it. I still appreciate our friendship. If we only get to grab coffee every few months, I’d like that. If ever in the future and you have the capacity and you want to do this, the door is always open.” He said, “I really appreciate you saying that, Sean.”
  • 19:39 He said, “I literally have to go right now. I’m so sorry. I wish you the best with the show. I have to go.” I said, “It’s alright.” That literally just happened 15 minutes before we started, so that’s where we are.

The New Lambo Goal Show

  • 20:04 Cory: I’m glad he called. I’m glad he reached out. I’m especially glad for you, Sean, that you got some closure on this. It’s frustrating not to hear anything. Again, we love Matt. He’s awesome. He’s a great guy. He’s going to get through this and everything is going to be okay, but I’m glad you left it with the door open. No hard feelings. It’s a tough situation that it’s put you in, Sean. I’m excited for this change and even for this update show.
  • 20:44 Sean: Cory, you coming onto the show makes me very excited. This is a new season of the show. Your favorite character got killed off in the last season. It sucks. I’m on the cast, and I feel it, too. No, he’s still alive, but it’s going to be different. I think it’s going to be great. We told the Community members about a week ago. I told them in the chat what happened, or what didn’t happen. Matt hadn’t called yet. I gave them the non-information we had to act on. A lot of them were really excited.
  • 21:32 The dynamic we had before was that we had Matt, who was running a ton of offline businesses, and me, running online businesses. It was a cool dichotomy and conflation. It’s interesting, those two worlds colliding. Similarly, Cory and I are in pretty different places. We’ve got the same last name and the same personality type. Cory’s been on Lambo Goal in little bits here and there, but people have said that they really like the mentorship vibe. I think very few people can relate to Matt.

Cory is just starting out, and a lot of people said that they feel like they can relate to him.

  • 22:17 Cory: He’s in a whole different world.
  • 22:20 Sean: It’s exciting, like watching a TV show with a character whose life is very different from yours, in an almost entertainment-inspirational kind of way, but it’s very different. I really enjoyed the show. I enjoyed the conversations. It challenged me. I like getting around people who are doing bigger things than me because it challenges me. I liked the vibe, the energy on this show. I was telling Cory before we started recording that I feel like the show, Lambo Goal, has its own energy. I don’t even feel like I’m bringing energy to the show. Lambo Goal, the show, has an energy. My job, and your new job, is channeling that energy for people. The new season, the new development of this show, is that Cory is joining. How would you describe it, Cory, the relationship here?
  • 23:29 Cory: Like you said, Sean, I’m starting out. I have questions of my own, like how to do this or that. Like you said, with Matt, he’s on a different level. I love that, and you love that, too. Hearing those big numbers pushes you. He would tell his stories and then you would bring it down to a language I would kind of understand. He would talk about it like it’s nothing. The people he’s around are even on a different level from him, so it’s easy to get lost.
  • 24:05 Sean: It’s almost like watching a documentary of someone training for an Ironman or something. It’s a 90 minute documentary, and you see them waking up early, eating healthy, running, training, sweating, exerting themselves, and timing their runs, not getting close enough, getting frustrated, and pushing it. There’s a scene of them with inspirational music playing and their friends are there. They’re having a party and they’re like, “Come on in,” but he says, “I have to go train.” You think, “Go get it, man!” You’re excited.
  • 24:46 Then he does it. He does the Ironman. He makes it to the end. He breaks his record or the local record in his city. You think, “That’s so awesome! I want to run an Ironman.” Once he did it, once he accomplished it, that’s the pinnacle of the story. There’s nothing more. Maybe there could be another version of the story. Maybe he could run another race. Maybe there’s an evolution to the story, but he’s there. I think there’s a lot of insight that can be provided after you’ve reached a certain goal.

Matt has a lot of things to share, but he hit his goal and I think the journey is the most important and interesting part.

  • 25:44 Matt’s like, “Look, I hit my Lambo Goal.” That’s awesome. That’s amazing, that he can be there. Okay, what’s next? I want to go through the journey and the struggle of people trying to get there. Cory, you said this off the air before we started recording. You said, “Sean, off the air, can you and I talk about my Lambo Goal? I don’t really have a good idea of what mine is.” That’s what I want the show to be. So many other people don’t know what their Lambo Goal is. They don’t have the big picture. They don’t know what they’re going after. They’ve been listening.
  • 26:27 It’s been fun. It’s been inspirational. It hasn’t been super practical. How do I find out what my Lambo Goal is? How do I define that? How do I come up with it? If you’re okay with it, I would like to do that on this show. Whatever you and I would have had, Cory, let’s have that conversation here, in front of people.

Life After Lambos

  • 26:49 Cory: I think I agree with that now. Like you’re saying, just before we got on the air, I asked if we could have that conversation off the air because I haven’t clearly defined what my goal is. I know things I want to do, but it’s not a very clear definition of what my goal is. Here’s what I love about this show. Like you said, it has its own energy, its own vibe and its own message behind it. Also, this show, before it was a show, changed my life. The very first podcast I ever heard from you, Sean, was episode 68 of the seanwes podcast.
  • 27:29 I want to say that it was 2013. 2014? Either way, it changed my life. I’ve talked about this on the seanwes podcast, but I realized that I have to start pursuing something. I can do that? It was like permission. You can chase what you love, and it has changed my life ever since. It’s such an honor to be on this show, because this is kind of what started my journey. Speaking of journey, that’s what this show is. It’s dialing back and showing the journey, because you already have the Lambo.
  • 28:12 Sean: In my mind.
  • 28:15 Cory: It depends on what time it is when people listen back to this.
  • 28:18 Sean: Oh, I see what you’re saying. It’s the journey. In the future, I will. I’m just waiting for reality to align with my mindset. People in the chat are like, “Is Matt going to roll in on his blue ride sometime?” Matt’s saying that they’re working on these contracts. They’re very big things. I’m sure those numbers are gross, and there are a ton of employees and expenses. Who knows how long it will be until Matt actually reaches it? He’s seeing the light at the end of the tunnel.
  • 28:53 For me, I want to work the rest of my life. I love what I do. People think that work is this thing you don’t like, this thing you have to do, because that’s what it has always been for them, but work is just what you do. You can do what you love!

You can align what you do with what fulfills you, and when you do that, it doesn’t feel like work.

  • 29:20 It feels like fulfillment. Of course, we have sabbaticals. We have a topic coming up in a little bit about the importance of taking breaks and sabbaticals, but that’s really just to recharge and make sure you don’t burn out. Otherwise, I love doing what I do. I have no intention of stopping. I want to do more of this. I want to help people. I want to build businesses. I enjoy that. Matt has always talked about how he’s going full steam because he wants to retire when he’s 30. He says this. It’s probably why he did the merger. He wants to get out.
  • 30:05 He found himself in a place with 20 businesses, and he’s working like crazy, and he doesn’t want to. He’s seeing that there’s a crazy opportunity here, and I know that, because of the exit that he wants, he wants to be able to settle down and do whatever he wants after he’s 30 years old, he’s capitalizing on this. Whoever was asking whether Matt’s going to roll up in his Lambo, know that he’s like me. He doesn’t really care about the car. It’s about what it represents to him, and he sees a path to that.
  • 30:43 Cory: I like what you said about work. Maybe it’s weird to think about this picture, but when you’re 72 years old, maybe work for you will be having a one-on-one conversation to help someone build their business. That’s because that’s what you love to do, Sean. You love to see people succeed. You love to help people, and you love to apply what you’ve learned in other people’s lives and see fruit there.
  • 31:07 Sean: If I think in terms of retirement and what I would do, you retire so you can do whatever you want. I would do that. I would do those things.
  • 31:21 Cory: You would miss it too much if you stopped.
  • 31:23 Sean: I would meet with people. I would write books. People delay that gratification so much instead of integrating it into their business and their life, their lifestyle, and their work. I’ll go golf, because that’s what I love to do. I’ll write that book when I retire at 65. I’ll go do this, I’ll go do that. Why not find a way to do it now? Why not find a way to work what you love into what you do? If you love golfing so much, find a way to make a living golfing or teaching golfing or designing golf clubs, or whatever it is you want to do. Bring that in and do it now.

Delayed Gratification

Try and build the life you want to have now instead of infinitely delaying that gratification.

  • 32:16 Sean: Too many older people are just buried with their wealth. They’re misers. I don’t want to be that. I want to enjoy my work. I am delaying gratification. We do have sabbaticals, which helps. I want to travel a lot more. Cory and I are two of 13 kids. Growing up, we did not travel very much. I can count the number of vacations on one hand. It’s not easy to get around with that many people. I always wanted to travel. I saw friends who, between high school and college or right out of college, go travel the world. It looks so cool and extravagant. You’re following their Instagram and you say, “They’re just on a canoe somewhere in Central America. That’s amazing! They’re doing what they love!”
  • 33:23 Some people do that for a year when they’re 24 and 25, and it looks cool on their Instagram, but I realized that they’re going to come back and be 25 or 26, and they’re going to be broke. They’re going to go work at a local restaurant and be a waiter, and they’re going to have to figure things out at that point. They are delaying the inevitable work. I knew, like Matt and I would always say, you have to pay the price at some point. You can either pay the price now and live it up later, or you can live it up now and you are going to pay the price later. I’m always one for the long game. I want to put in the hard work now.
  • 34:11 It’s not that I don’t delay gratification, but I enjoy every second of the journey towards my goal. Eventually, I do want to travel. Sure, I’ll have some trips with Laci and it will just be us, and it will be a good time with just us as a couple, but I would love to travel and host meetups or workshops or conferences in other countries and other places and integrate that into my lifestyle. We have people all across the world that would love to come together and meet. There are so many opportunities. I could speak somewhere while I travel, and maybe they pay me to travel there and we use some of our own money to stay extra and go sightseeing.
  • 35:02 I want to be able to do those things. I want to have that freedom. That’s why I gave up my entire 20s. I literally gave it up. Every minute of the 18 to 20 hours I’m awake, seven days a week, for my entire 20s, I’ve invested into my business. That’s the only reason I have the experience I do at this age. It’s because I’ve literally spent a decade in business. I realized that, yes, this is getting me where I want to go and I am making progress, but even though I love what I do, I knew I was heading towards burnout.
  • 35:39 I knew that I was on the verge of burnout. You can’t work this hard this long even at what you love to do and sustain yourself forever. That’s when I put in the sabbaticals. Every seven weeks, I take a week off. You have to have that recharge time. It doesn’t have to be doing nothing. Sometimes, doing nothing is exactly what you need. I like learning and investing in myself. I buy books and programs and learn from other people. The other idea is being able to pursue secondary passions, things like making music and doing other things on the side.
  • 36:17 Those things are important, and that also helps you not to delay everything indefinitely. You’re not saying, “I’m going to work super hard and I’m not going to play music, even though I love music, for another 15 years.”

Small scale sabbaticals allow you to bring secondary passions into your life even while you delay longer term gratification.

  • 36:34 Cory: The time you put in into your 20s, specifically you, Sean, isn’t wasting time. It’s investing time. My best friend Jonathan, who I hope is listening, thinks you can work too hard and that some people waste their time doing the hustle. What you put in is what you’ll get out. All of these years you’ve been putting into your business, you’ll reap the benefits of that later.
  • 37:18 Cory: We say the same thing about seanwes membership, especially in the Community talk chat app.
  • 37:24 Sean: A lot of people sign up and they’re passive. They think, “What can I get? What can I glean?” You will glean stuff. You’ll see good things, but that’s about 20% of the value of your membership. You’re missing out huge when you don’t say anything and you don’t engage. You will get out what you put in. You have to engage. We can’t help you. We’re not going to call you out and say, “What are your goals? What are you working on?” Share those things. Be proactive and engage, and I promise, you’ll see returns on that.
  • 38:01 Cory: That’s a bonus for members listening. That’s just a rule of thumb. I’m a filmmaker, so every minute I don’t spend learning about film and getting better at that, I’m not going to reap the benefits. I’m not going to magically learn more about lighting, audio, or cinematography. I have to put in the time and the work and the experience to reap the benefits of that later. Everything you’ve done now, putting in the hours, you’ll see that later. That’s the truth of it.


  • 38:43 Sean: Katie said, in the chat, “No, Sean, you’re not giving up your 20s. Trust me.” I know I’m not giving them up. I’m speaking figuratively and I’m talking in terms of investments. I mean that I’ve given a lot of myself. What you don’t see are the things I want to do that I’ve said no to, the sacrifices I’ve made. I’ve made so many sacrifices that nobody else sees. They see the result of the work. They see the parts where it’s fulfilling, that I got to see that I helped someone, but they don’t see the sacrifices.
  • 39:20 I enjoy what I do. I enjoy the sacrifices I’ve made. But I’d also like to be able to say yes to more things, and I know that saying yes only comes from saying no. Saying no is sacrifice. When I say that I’ve given up my 20s, I mean that I’ve sacrificed relentlessly. I enjoy what I do because I have the context of the big picture and the results in the future. We just did a promotion for membership. I was absolutely blown away by the response to this. We promoted the membership, and I had a certain goal that I thought was big for the month of August. We hit that almost accidentally in the middle of the month.
  • 40:17 It just blew me away completely. Hundreds of people signed up in the past two days, just the past two days. It blows my mind. It blew away all of my expectations. I know it’s the result of a lot of things coming together. It’s been a team effort. Everyone on the team has been doing an incredible job. It’s Cory Miller’s efforts talking with the members, helping me with emails. It’s you, helping set up a great video presentation. It’s Justin building the live event chat system. It’s Aaron engaging with people. It’s Kyle’s designs. It’s Laci and Kristiana’s show notes.
  • 41:05 It has also been, for me, that I’ve been investing for so long, so many years of showing up. I don’t see the results. Earlier this year, we were one month from going out of business, literally. Tens of thousands of dollars of payroll every single month, and we literally had enough for one payroll in the bank. It was a very scary place. We worked very hard this year to get our money right, like I’ve been talking about a lot on the seanwes podcast.

Right now, we’re experiencing a combination of the past 3 to 5 years of effort, and I feel like all of that is coming together.

  • 41:58 So many hundreds of people signed up, and obviously the price change is a compelling push, but no one is making a knee-jerk investment. People signed up for membership because we’ve invested in them for so long. Many of these people listened for years. How many of you signed up in the past few days, and you’ve listened to the podcast for multiple years and only just now you joined? We say, invest in the long game. We say that it comes back, but when you’re in that, even for me, it felt like a thing that you say.
  • 43:13 It became real for me. Suddenly, I realized the gravity and the magnitude of what we’ve been doing for several years. You see the tip of the iceberg and your realize how substantial it is. It’s been many, many years. Talking about the long game, relationship marketing, and how it will pay off, it makes sense, invest, invest, invest… You have to get to this point. You have to think this way. It becomes a way of life. You actually aren’t even thinking about the payoff. You aren’t even thinking about getting there.
  • 43:53 It’s just, “We give to people and we help them, and that’s what we do.” Not in a naive way, but everything works itself out. That’s kind of the headspace you have to get in to do work for so many years and not see substantial results. This is kind of a checkpoint, a reminder that it is going to pay off. It’s going to pay off in a way bigger way than you can imagine. Katie, when I say, “Giving up my 20s,” what I mean is investing. It’s not that I am sleeping through my 20s, that I’m forgetting it or not enjoying it.
  • 44:32 I am fulfilled in it. I don’t know how to explain it, but it’s a constant challenge. It’s a rewarding challenge. Make sacrifices for a decade. You’re looking forward to that payoff.
  • 44:59 Cory: My takeaway from this is your mindset on it. You do things, and maybe in the back of your mind you expect a return, but for the most part, you don’t expect a return. You do the work, and you know that this is going to resonate with somebody. I’m just getting started. I put something out, but I’m already looking for likes or comments. It’s about the long game, and Sean’s been playing that for so many years.

Do the work and don’t expect anything in return for a long time.

  • 45:39 Sean: That’s a good way to distinguish it. Know, don’t expect. That’s not a takeaway for the podcast because you have to understand the context of what we’re saying, but know that your long term investments will pay off; don’t expect it. That’s the mindset you have to be in to survive for so many years. Have this deep inner knowing that you’re doing the right thing, and then don’t worry about the payoff. Focus on the now.
  • 46:24 Cory: We made a lot of really good and positive changes just this year, big changes with the business. Crazy big stuff. That was getting our money right. We gave away too much free stuff in the past. It was a big shift. We got our money right, but we still had that investment mindset. We’re still putting in the work and the time and not expecting anything. We made the big changes because we realized that you have to be able to sustain yourself. We didn’t change our business to get a bunch of returns—we changed it because it was smart for us.
  • 47:09 We still had that same mindset of not expecting returns. We know that eventually they’ll come. Who knows when? Pretty soon, especially in the next five years, we’re going to see the benefits of that, but we’re going to keep providing value because that’s just what we do here. seanwes equals valuable, quality content. I’m excited to see the return. I like how you put it, Sean, knowing but not expecting. Don’t be looking out for it.

A New Season

  • 47:46 Sean: I’m excited for this show, the new direction. Remember at the beginning of the seanwes podcast, which I started with Aaron? We got 20 episodes in and then he left. A lot of people know the story. It wasn’t like he was gone forever. He came back, we started working together, and we left as friends, but it was an objective decision for both of us to move in different directions. He eventually came back and we worked together on a contract basis. He joined the team full time. Now, he’s on the seanwes team, he’s got a show, and he’s working on a course.
  • 48:31 He’s been back on the seanwes podcast, and it’s so cool. I did imagine a lot of things during the weeks when I didn’t hear from Matt. Deep down, I thought, “We’re too good of friends. If something insulted or upset him, there’s no way he wouldn’t talk to me because of that.” I couldn’t imagine that, but my mind went there. “Did maybe something upset him? Maybe he doesn’t think we’re friends? No, that doesn’t make sense. It doesn’t sound like Matt. It’s got to be that he’s so slammed that he doesn’t like to be the bearer of bad news, so he’s just sitting there waiting until he has good news without realizing that not sharing the bad news is worse.”
  • 49:22 Of course, that was what it was. I can’t imagine that he’ll never be back on the show, even as a guest appearance. It’s like a TV show, where a character goes away but they make a special appearance and it’s cool. It’s a new season. That’s all it is. The spirit lives on. I’m really glad you’re willing to come on the show and join me, Cory. I think it’s going to be good. I’m excited for you as well, seeing your journey and your development over the past couple of years. It truly is just the beginning.
  • 50:07 Cory: Again, I really do feel honored and special to be here, that you asked me to come on. I appreciate that. Through this and other things, even with my Behind the Film series, I’ve learned that if you’re going to tell a story—because that’s what I’m doing, I’m telling the true story—you can’t paint it a certain way. You’ve got to tell the truth, and that’s what you did, Sean. These are the facts. Sometimes, they’re not fun, but this is the story. In my Behind the Film series, I’m going to say, “Hey, I got in a motorcycle accident,” because that’s affecting me. It’s part of the story. That’s what I’ve learned from this.

If you’re going to tell a true story, it has to be the truth.

  • 50:53 Sean: We see the past through rose-colored glasses. It has an Instagram filter on it. We don’t see it for how it truly was. We project our current mindset and way of thinking onto our past selves. We don’t remember. We don’t recognize how much we’ve changed as people. When I look at things I wrote and said two and three years ago, I hardly recognize myself. In 2013 and 2014, had I not written, I would just project my current self. I don’t remember not knowing everything I know and not having the experiences I’ve experienced. The only way to truly preserve the past is to document it as it happens. That’s how you capture a journey. My book, Overlap, which I wrote in July of this year, is available for preorder at
  • 51:50 I wrote it in 14 days, all 75,000 words. It’s been in my head for three years. I started writing it. I got 20,000 words in. I scrapped all of that. I put it on the back burner. I said, “No more! I’m going to finish this book!” So I wrote it in 14 days. I also journaled. In addition to those 75,000 words, I journaled maybe 1,000 or 1,500 words a day and I live streamed videos. You can go to and see the whole journal. Every day, as it happened, I journaled the process and I shared. I actually set out to write three books that month, and only on day four did I realize that this should be one book.
  • 52:38 I consolidated it all. I hated how imperfect that story was. It sounds so dumb to me now, looking back. Of course, I should have just written one book. It’s all for the same person. Here I am, starting out saying I’m going to write three books for people in different stages. If I were to tell that story in retrospect, I would tell it a cleaner way. I would tell a different story. I would tell the story of writing the book, and I would gloss over that. I would make it sound more sensible, but that’s not what really happened. A lot of times, what really happens isn’t the story we want to tell, but it’s the true story, the real story. Those are the most relatable.