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We all want to leave our mark on the world.

We want to make a difference, we want to be remembered, and we want to leave an impact.

How do you define your big goal?

When I was six years old, I had a big goal. Then life happened to me and I became “realistic”. It took me 20 years to recover from “realistic” thinking. I don’t want a “realistic” life, I want unprecedented results!

You have to be unrealistic. You have to think big.

But how big? How do you find your big goal? How do you know if it’s big enough? Do you need to know how much money it will take to get there? Does it matter? Should your goal be about yourself first and then others?

Cory wants to know all of these things, and that’s exactly what we talk about in this episode.

One of the big take aways is: can you put your goal on a poster on the wall?

Sounds like a weird question, but it can actually give you some clarity. If you can’t picture your goal on a poster, chances are it’s too vague.

Highlights, Takeaways, Quick Wins
  • You have to think in bigger units if you want to accomplish bigger things.
  • Normalize what’s big to you.
  • There’s nothing more disappointing than setting a small goal and achieving it.
  • If you want something more, you have to go after what everyone around you would call unrealistic.
  • Thinking about your second Lambo Goal takes energy away from focusing on achieving what’s right in front of you.
  • It should be very clear the instant you accomplish your goal. If you can’t define that exact moment, your goal is not specific enough.
  • Never lower a target—if you’re changing your goal, make it bigger or more specific.
  • People around you can’t help you get closer to your goal unless they know what it is.
  • Money is simply a multiplier of who you are now. It won’t make you a different person.
  • If you set out to accomplish big things, you can help more people.
  • You are the only person who lives 100% of your life.
  • You know your goal is a Lambo Goal when you can’t possibly imagine accomplishing it in fewer than five years.
  • Before you can think big picture and long term, you have to get out of a scarcity mindset.
  • Set a clearly defined goal, even if it’s not the perfect one, and start going towards it.
Show Notes
  • 01:25 Sean: Now you’re cohost of the Lambo Goal show, Cory. You said, “I want to know what my Lambo Goal is, and I don’t. Sean, let’s talk about this off the air so I can figure out what my goal is, and then it will be easier for me to be cohost.” I said, “There are a lot of people who don’t know what their goal is, and I think it would be interesting for us to have that conversation here.”
  • 01:45 Cory: Yeah, I’m just going to flesh out my thoughts, the things I want to accomplish, and we’re going to turn it into my Lambo Goal, the big goal that I’m trying to achieve. I’m excited.
  • 01:58 Sean: There were several things before we started recording that you were wanting to talk about, and I was saying, “Hold off, let’s talk about them in the show.” We started talking about stuff that we were seeing in the chat, things like, “How long should it take?” “Is money associated with the goal?” Things like that.
  • 02:27 Cory: Do you want to get into those questions?
  • 02:28 Sean: We’re not doing a show right now, Cory. We’re having a conversation, and people happen to be able to listen in. This is you and me, and we’re having a conversation about your Lambo Goal. You don’t have to think about doing a show.

Cory’s Interests

  • 03:25 Cory: I don’t know what my Lambo Goal is, Sean. How do I find that? How do I define that?
  • 03:33 Sean: What interests you in the Lambo Goal? Why do you feel like you need to have this goal? Why are you wanting to do this?
  • 03:41 Cory: Back on the seanwes podcast, you did an episode called You Have One Life—Set Bigger Goals, and it changed my life. I realized that I don’t have to follow the system that’s set before us. I can pursue something that I love and possibly make a living from that. That’s when I started pursuing something. I didn’t even know what it was.
  • 04:11 I just started pursuing things. I took several classes for architecture. I did woodworking stuff. I invested money and time. I wanted to go all out on something. I had this fire in me, like I wanted to pour it into something. I went all out on woodworking. I bought lots of equipment and spent a lot of money and time on it. I talked to experts and stuff, because I wanted to go all out on something. I found that that wasn’t it.
  • After dabbling around in different things, I found that film was something I liked.

  • 04:50 It was something we did as kids. Do you remember being behind the camera? Sean would always shoot videos of us. Sometimes, they would have stories, but mostly just guns and sound effects. We did that as kids, so I revisited that in my teenage years. I was part of a short film or something, and I thought, “This is it.” I knew that this was something I wanted to pursue. In 2013 and ever since then, I’ve been pursuing film. You asked me what interests me. It’s film. That’s my number one, my thing. It’s film.

The Origin of the Lambo Goal

  • 05:27 Sean: So the idea behind the Lambo Goal is to get you to dream bigger, and the story I told on episode 68 of the seanwes podcast, as well as the beginning of this show, episode 1, was that I set a goal for myself. As a kid, I always wanted a Lamborghini. That was my dream car, and as I got older, I lowered that. I made it more realistic. Everyone is always talking about how you shouldn’t set unrealistic goals.
  • 05:58 How do I set a realistic goal, one I can actually achieve? That’s thinking small. We don’t think small here. What happens when I get fiery? Why do I get fiery? I’m talking to my past self. My past self lowered my big goal, it lowered those expectations and lowered my ambitions. I said, “You know what, I’m not ever going to get a Lamborghini. Let’s be realistic.” In other words, let’s think small. I said, “I’ll get a Mustang. That’s something I can do.”
  • 06:37 That was something I could do, something more like me, something realistic. I saved up money, worked hard over the summers for a few years, and I had my criteria for the exact Mustang that I wanted. I got it. I passed on a bunch of other opportunities that were kind of similar, but not quite what I wanted, and I waited, and I got that Mustang, that car that I always wanted.
  • Getting a Mustang showed me that I could do whatever I set out to do—I can achieve whatever I put my mind to.

  • 07:11 If I could achieve whatever I put my mind to, why set myself up to achieve small things? Why not dream bigger? So I revisited this childhood goal of owning a Lamborghini. I said, “I want to do that.” As I got older, that was something that was realistic to me. I could probably do that. As a way of increasing that goal, I 10Xed it. When it comes to a Lamborghini, there’s a clear numerical figure assigned to that.
  • 07:50 For instance, a Lamborghini Aventador is about $400,000. I said, “To reach my goal of getting a Lamborghini, I would need to save up or make $400,000.” Obviously, it would have to be a little bit more than that, because you can’t spend all of your money. When I decided to 10X the goal, I 10Xed the number. Not everyone has to do this. I 10Xed the number that it would take to reach that goal. That means that I would have to make $4 million.
  • 08:23 That’s my personal Lambo Goal. For me, it forced me to think bigger. You know I always say, “A million dollars is not a lot of money, and if you think it’s a lot of money, you might get $100,000”? It’s the same with $100,000. If you think that’s a lot of money, you might get $10,000. You have to normalize what’s big to you. That’s what I set out to do. If I was ever going to get $4 million, I would have to normalize that number. I would have to stop thinking that a million dollars is a lot of money. It changed my mindset. Suddenly, I had to think bigger.
  • You have to think in bigger units if you want to accomplish bigger things.

  • 09:06 Forcing myself to think big made me take big actions. I took massive actions to get there. A lot of people think realistically, and then they take a fraction of the action to get to that. They only ever achieve very small things. I say, take something that seems big to you and multiply it by ten so that it’s massive. At this point, a lot of people think, “Don’t you want to set a realistic goal? If it’s so big, you can’t accomplish it.” That’s what they say. That’s what they think.

Set Bigger Goals

  • 09:48 Sean: You can’t think that way about it. You have to normalize what’s big to you. You can’t think, “It’s so big that I could never do that.” This is a lesson I’ve learned the hard way.
  • There’s nothing more disappointing than setting a small goal and achieving it.

  • 10:09 It’s the worst. Especially when you thought it was big in the beginning. You’re like, “Yeah, that’s a pretty good goal.” And then you reach it almost without even trying. It’s the most disappointing thing in the world. That’s not something you’ll understand. It’s not something I understood until it happened to me. I set a small goal, and I achieved it. That’s where I’m coming from with this. I want you to set a really big goal, and then I want you to normalize the bigness of that goal. You normalize it through repeated exposure.
  • 10:43 You’ve got to get around people who are thinking at a big level so that this becomes a normal thing for you. If you’re thinking, “I don’t want to set a goal so big that I can’t reach it,” that’s not your actual problem. Your problem is that you’re not surrounding yourself with people and an environment where achieving things at that level is something that’s normal.
  • 11:07 Cory: The reason we say to multiply it by ten or to double is because when we say, “Think of a big goal,” you think of something. You’re thinking of that goal from your current state of mind. The reason we say to 10X that and make it bigger is because you should be expanding what you think is big. We say, “Think of a big goal,” and you say, “Okay. $70,000 a year,” or whatever your goal is. Double that, because you need to think in bigger units, as Sean was just saying.

You Need a Clear Picture

  • 11:37 Sean: On the money thing, your goal doesn’t have to be money, like, “I want to make $10 million or $100 million or $10,000.” Your goal doesn’t have to be money. If it is, that’s totally fine. The Lambo is just a concept. When you drive around, you don’t typically see Lamborghinis. Most people don’t have that as their car. It’s kind of a big goal in the car world, to get a supercar. That’s a concept. If I called this the Big Goals show, you’ve already forgotten about it.
  • 12:21 Right? We remember stories. When you tie it to something physical and tangible, something you can imagine and picture in your mind, we remember it. If you’re setting out to buy a car, you’re probably not setting out to buy a supercar, because you’re like, “That’s unrealistic.” I want you to go there, to be unrealistic! What’s the alternative? Getting realistic results, living a realistic life. How many people around you are living realistic lives? Is that what you want? If so, stop listening to this show. This show is not for you.
  • If you want something more, you have to start going after what everyone around you would call unrealistic.

  • 13:13 Cory: Yeah. I’m trying to think of what’s unrealistic for me in what I do in my industry.
  • 13:19 Sean: While you’re thinking about it, it doesn’t have to be money. What’s very important is having a very clear idea of exactly what it will take to accomplish your Lambo Goal in terms of money. That may be kind of difficult for you. You think, “I have this elaborate, huge, complex, multifaceted goal.” That may be a problem. I’m not saying that you can’t get there and you shouldn’t aspire to that, but I am saying that you need a clear picture. Can you put this goal as a poster on your wall?
  • 13:56 If you can’t, it’s really hard for you to get a grasp on it. You’ve got to be able to see that, realize it, and get that repeated exposure to it. It doesn’t have to be the end-all be-all, like, “Once I have only this thing, it’s the only thing I want to accomplish in life.” This is just one goal. There can be more that come after it.

Do You Need to Know Your Next Lambo Goal?

  • 14:21 Sean: People were wondering, “Do I already need to know what my next Lambo Goal is after the one I achieve now?” No. You don’t need to know it, and I wouldn’t even be concerned about it. Honestly, I don’t know what’s after the Lambo Goal for me. I know without a shadow of a doubt, in a not too distant future, I will achieve the Lambo Goal, and I will be far from dead. I will have plenty of years left of life, and I’ll go on to do many other bigger and greater things. This journey is one I originally wasn’t going to share at all.
  • 15:04 People don’t like when you share stuff like this. They’re like, “Who are you? That’s a dumb goal. Why are you aspiring to that? Only morons and people I don’t like have Lamborghinis, therefore you must be one of those people.” They would never tell that to the six year old kid version of me, but they tell that to me now. That’s what happens in a lot of cases. Do you want to be an actor? “Aw, that’s so sweet.” You pat the kid on the head.
  • 15:31 Then, when they’re 27, it’s like, “Get a real job.” People want you to be realistic. They’re trying to push you down. I was like, “I’m not going to share my goal.” But I realized that I’m going to achieve it. I know I am, and then there’s going to be no holding back. Anyone can see it. You can’t really hide a Lamborghini. The point is to drive it. It’s fun. When you drive it, people will see it, and people will notice.
  • 16:04 Even if you’re not flaunting it, even if it’s just for you, people will notice. What happens when they notice and they ask you, “Hey, Cory, how did you achieve this thing? Cory, you have this film that’s so well known now. How did you get to this point?” At that point, you can tell the story. As I’m fond of saying, “We see the past through rose-colored glasses.”
  • We don’t see the past for what it truly was, we see it based on how we think now.

    We project our current mindset on our past selves.

  • 16:40 The only way to truly preserve the past is to document it as it happens. I know I’m going to achieve the goal. I know people are going to ask. All the time, you see people who are suddenly successful. It’s like, “How did you get there?” They tell the story, and it doesn’t add up. Where are the struggles? Yesterday, Cory was sitting in the beanbag. Ben was here, we were done with the show, and we were talking about Disney.
  • 17:06 We’re watching this video that I found on Disney, which is a really great video. It talks about all of the properties they own and how it got started. Still, we were left unsatiated. How did he really start it? What were the finances like? Was it ever hard? Okay, Universal took the rights to his one character because they were distributing it, but then he tried again and it worked with Mickey Mouse. Everything is good, right? What’s the real story? It’s hard to find that, because it happens and then someone has to tell it in retrospect.
  • 17:48 I’m like, “Look, I’m going to achieve the goal. I know I’ll wish that I could go in a time machine, come back five, six, or seven years, and share the journey to reaching the goal as it happened.” When people ask me, I can point to it and say, “Every week, I shared updates. I shared the journey of getting here.”
  • 18:15 Cory: We were talking, and Sean mentioned just now how people will ridicule you, and that’s true. Do you want to care about them and give them your time, energy, and focus? Do you want to not disappoint them, to make them happy? Or do you want to not disappoint the future version of yourself? That’s so important. That’s why we set these goals. That’s extremely important. Do you want to be happy in the end?
  • 18:41 Do you want to have all of these ideas in your head that you wish you would have acted on, or do you want to end your life saying, “I did that. I did this thing. Yes, people ridiculed me. They said that I was ridiculous for setting these goals.” After you’ve accomplished them, they’re going to think that you’re so great.
  • 18:58 Sean: I remember where I was going before. The question was, “Should you have your next Lambo Goal in mind?” The answer is no.
  • Thinking about your next Lambo Goal takes energy away from you focusing on achieving what’s right in front of you.

  • 19:17 Once you get there, set the next goal. Until you get there, focus all of your energy on getting there.
  • 19:26 Cory: This show is not about Lambo Goals. You have to have clarity and focus. What is that one thing that’s driving you every day?
  • 19:32 Sean: What are you about? What is your one goal? We talked about this in episode 62, called Everyone Needs to Know Your Goal. We don’t say “goals.” You don’t have “priorities.” That’s the definition of the word “priority.” What is your priority? What is the top thing? What is the most important? What is your goal? It’s not a “goals” thing.

Get Specific

  • 20:24 Cory: I don’t know. I don’t know what’s a big goal for me. It could be that I want to accomplish a certain number of films. Maybe I start a series. I could come up with a number, like, “I would like to make 30 films.”
  • 20:41 Sean: Okay, let’s come back to that. One thing that’s important about the goal is that it’s very clear the instant you accomplish it. When I sign the papers for a Lamborghini, when I drive it into the driveway, there’s no question in my mind that I have accomplished the goal. That’s why your goal can’t be this ambiguous mist thing, like, “When I get the lifestyle I want.” You’re never going to be happy. You get to this point where your lifestyle has changed, it has creeped up with your money, and you don’t really notice the changes.
  • 21:27 It’s like, “Oh, I don’t really stress out whenever I get a Starbucks coffee instead of a gas station coffee.” It’s very gradual. You’re never going to get to a point where you say, “I’ve achieved my lifestyle goal!” It has to be a very, very specific goal. You have to know the moment you’ve achieved it. That’s why I think you need to understand the number associated with it.
  • Figure out what it’s actually going to cost to reach your Lambo Goal.

  • 21:58 Maybe, in Cory’s case, it’s not like, “Have a bunch of films people like.” What is it? Do you want to win an award? Do you want to have made 10 films, and maybe they’re all flops, but it’s a success to you? You have to define that, but you need to know when you’ve accomplished it.
  • 22:19 Cory: I think I have a few specific things. I’d like to work with certain directors, like Derek Cianfrance. He’s probably one of my favorites. He’s done The Place Beyond the Pines, Blue Valentine, and some other really great films. That’s a goal I have. Maybe certain actors. Those are big things, to work with really big names like that.
  • 22:41 Sean: I know you’re still trying to figure that part out, but what would 10Xing that look like? See if that gives you clarity.
  • 22:48 Cory: Probably not just working with them, but writing something with them. It would be a collaborative effort with me and that person.
  • 22:57 Sean: You just do that one time?
  • 23:02 Cory: Depending on how it goes and if we liked working with each other, maybe we would do it again in the future. It’s so hard to define it, though. This is good, though. This is something where I’ll know when I accomplish it. It’s not just like, “Work on some films with some big name people.” That doesn’t mean much, just saying, “Big name people” or “My film is well known.” What does that mean? 500 people is a lot of people. That’s well known. I think having something less arbitrary and really specific would help.

Defining Success

  • 23:41 Sean: What matters to you? What if you don’t work with the big name person, but your film is in every major theater and everyone you know knows about it, saw it, and loved it? How would that feel? Compare that to working with this person you admire and look up to, but the film is a total flop. Is that still a success to you? Does that matter to you?
  • 24:08 Cory: It kind of does. Here’s what I have on goals. In my notes, I have, “We all want to leave our mark in the world, impact the world, to whatever degree. We all want to make a difference and be remembered.” I would like all of that. I guess I don’t care if my name is remembered too much, maybe to a small degree. To be honest, I would like my name to be remembered, but I would like all of the films I have to have deep impact—whether that’s hidden or on the surface.
  • I would like my films to impact people, to be something they look back on.

  • 24:49 Sean: How would you define that success? How would you know that the film had been successful in terms of impact? What would that result look like?
  • 25:00 Cory: I guess… feedback. How much feedback? When there are 500 emails in my inbox? I don’t know. This is making me think, though. If I don’t have it very specific, I won’t know when I’ve accomplished it. That will be upsetting. There won’t be any difference, even though there will be in my mind.
  • 25:23 Sean: I’ve got something that can help. You can want and pursue all of these things. You could go after these things and not really know exactly when you’ve reached them, but they still matter to you and it would be nice when you get there. You just wouldn’t necessarily have a clear idea of when you reached the goal. However, what you could do instead is come up with a different, more specific goal, where you know exactly when you’ve accomplished it—something that’s very very far beyond where you want to be.
  • Have the kind of goal where by the time you reach it, almost inevitably, all of the other things you care about will have happened.

  • 26:13 Cory: If I’m working with Derek Cianfrance, I’ve probably had five or ten films out. If I’m a nobody, like right now, I’m not going to work with him. I have to have some work under my belt. So maybe that does accomplish that. Maybe at that point, another goal I have is to win one of the big name festivals, like Cannes Film Festival or Sundance or something else like that. Those things would probably have happened by the time I work with somebody big like that. I like that. That gets me thinking. I want people to walk away saying, “Yay, Cory has his goal!”
  • 26:55 Sean: I know, it’s okay. What we can do is go through the many questions we’ve gathered, and Cory, you think of them selfishly. Think of them in a way where they apply to you, and we’ll dig deeper on them as it pertains to you. I’ll read the question, you can say whether or not it resonates with you and add onto it, and then we open it up.

Can My Lambo Goal Change?

  • 27:23 Sean: Cory Miller says, “How do you know when your goal is your Lambo Goal? How many iterations should it go through? Is it changeable or moldable?”
  • 27:33 Cory: I would say yeah. It’s changeable and moldable. You’re like, “$4 million is not enough.” Who knows? Sean, you probably won’t change yours, because that’s what you’ve set, but especially starting out, it’s definitely okay to change and mold it. Maybe, as you get a little bit closer to it and you haven’t achieved it yet, you think, “I could probably do this next year! That’s not big enough. I need to think bigger.” I would definitely say that it’s changeable.
  • 27:59 Sean: Yeah. If you change it, change it intentionally and change it, as a one-time act. “I have changed my goal to this.” It’s not this ever-changing mist type of thing.
  • 28:17 Cory: Sean probably agrees with this, because we say, “Never lower a target.” If you’re changing your goal, up it—make it bigger, or more specific.
  • 28:26 Sean: But not smaller. Don’t lower the target! Increase your action.

Should My Goal Be Physical?

  • 28:31 Sean: Jordan O’Connor asks, “Should your Lambo Goal be a physical thing?” Your Lambo Goal doesn’t have to be a physical thing, but it should be a well-defined thing. The important thing is knowing when you’ve accomplished it. Being ambiguous about it, like, “Enjoying my work,” or, “Having the lifestyle I want,” or, “Working with great people,” you can’t pin those down. You won’t know when you’ve accomplished it.
  • 28:58 Can you put it on a poster on your wall? I like that, because it has to be clear enough. There’s enough freedom to where you can put a lot of things on a poster.
  • 29:14 Cory: This is actually really helping me. Before this episode, I have understood the Lambo Goal, dreaming big, and doubling that. Yes, I get that. Now, we’re talking about getting specific with it, and that really helps. That’s how you know you’ve accomplished it. I like that.
  • 29:31 Sean: Jordan Newhouse asks, “Does the Lambo goal have to have a dollar amount associated with it?” I do think you should know. It doesn’t have to be about the money, but you should know what it’s going to take. In some cases, that does require money. In other cases, it will require effort, work, or completed projects.
  • Know what it’s going to take to accomplish your Lambo Goal, whether or not it’s about money.

  • 30:03 Sean: Back to Jordan O’Connor, “What priority does your Lambo Goal play? As in, what is it more important than?” This is a good one. I think the people in your life that matter to you are more important than your Lambo Goal. However, and this is a big however, go back to episode 62 about how everyone needs to know your goal. Everyone needs to know your goal! What are you about? Even without asking you.
  • 30:43 If you’re not in the room, Cory, I should know what your goal is. Why? Because I can’t help you get there without knowing. It’s like you’re trying to drive from San Antonio from San Fransisco.
  • 31:14 If I know you’re trying to get to San Fransisco, I can contribute to your gas fund, essentially. “Hey, here’s some gas for getting to San Fransisco.” If I don’t know that you’re doing that, I can’t help you get there. I can’t say, “I have a buddy in San Fransisco, and we’ve got a house for you.”
  • 31:44 It’s all ready to go. What if I sent a check to your home and I said, “Hey, whatever projects you want to work on, feel free to use this check,” and you’re stranded in the middle of Arizona on your motorcycle? You can’t cash that check because it’s at home, because I sent it to your home address, because I have no idea what you’re about or what you’re doing.
  • People around you can’t help you get closer to your goal unless they know what it is.

    They can only know what it is when you have one clear goal.

  • 32:10 If you’re about everything, you’re about nothing. You have to get specific. The people in your life are more important than your Lambo Goal, but it should not be a thing where you prioritize one over the other. It’s integrated. You’re working towards your Lambo Goal while you spend time with the people you love doing what you enjoy. You’ve got to get them on board.
  • 32:50 You don’t get them on board selfishly, like, “Hey, help me accomplish my thing.” Help them, too. Invest in them and help them with their goals. It’s a mutually beneficial thing. When it comes to the hierarchies, yes, the people in your life are more important than your goal, but it should be integrated. The Lambo Goal is the thing you’re working on, and everyone needs to know it.
  • 33:13 Cory: I like that way of thinking of it. Instead of priorities, it works together. We say that people are either taking you away from your goal or they’re helping you toward it, and that’s true.
  • 33:28 Sean: They’re getting you closer or taking you away. No in-between.
  • 33:30 Cory: We spend time with humans. We have people in our lives. There are going to be people in your life that will take you away or that will help you get there.

Get the People in Your Life on Board

  • 33:45 Sean: Cory Miller in the chat says, “If you sacrifice your family or the people who are important in your life for the sake of your Lambo Goal, you’re doing it wrong.” That’s correct. I would also say that if you have to do that to accomplish your Lambo Goal, you’re doing it wrong.
  • The people in your life need to be on board with whatever you’re about, and the only way you get that is if you’re investing in them.

  • 34:10 If you’re having to sacrifice those relationships to reach your Lambo Goal, that means that you’re not investing in their lives. It’s a reflection on you and your lack of investment and time into the lives of the people around you. If you invested in them, the Rule of Reciprocity would mean that they would invest in you, and they would be on board with whatever you want to do.
  • 34:36 People with spouses, married people listening right now, you’ve got to get your spouse on board (Related: seanwes e262 How to Get Your Spouse On Board 100% Even if They’re Scared). “Yeah, that would be great, Sean. Sure would be nice if they listened to this podcast, if they cared about this stuff, but they don’t.” Guess what? If you’re saying that, I know for a fact that you don’t care about their stuff.
  • 34:53 It’s just true. “Sure I do, Sean. I support them.” Support them more. Be all about them until they reciprocate. It will happen. If it hasn’t happened, you haven’t invested in them enough. You have one job. Forget the Lambo Goal, forget your business, forget your clients, forget the money. Your only job is to invest in them until they’re on board. If you’re not married, this still applies to you.
  • 35:27 Cory: Absolutely.
  • 35:28 Sean: The people in your life—invest in them. “I can’t do that. They’re at work all day when I have time. How am I going to invest in them?” Sit in your beanbag with a notepad and write down all the ways you can invest in them. That is your sole job.
  • There’s no point in going after this Lambo Goal, reaching it, and being the only one in the world who cares.

  • 35:58 That’s the worst thing in the world. There’s no point.

What Your Lambo Goal Can Be & Do for Others

  • 36:11 Sean: Someone was like, “Sean, buying a Lamborghini isn’t so philanthropic.” It’s not really helping anyone, right? It’s totally true. But there are a couple of things here. One, I’m sharing the journey of getting there, and that’s something that is inspiring people. There are people who are on board right now, a very few select people who believe in this, and they believe that I’m going to accomplish the goal and they’re supportive of me and my actual goal, not just the concept.
  • 36:41 That’s really cool. About 100 or 1,000 times more people will care when I’ve reached the goal. “Oh, success! I want to see what’s going on over here!” That’s just how people are. They’re not going to notice until they see the tip of the iceberg. I understand that. I get that. When I get that attention, some people will hate me even more than they do now. I understand.
  • Negativity from others comes with the territory of striving for and achieving big goals.

  • 37:11 They think Lamborghini = douchebag. They automatically don’t like this guy, snap judgement. I get that. I’m going to accept that. I receive the punch.
  • 37:22 Cory: “His dad probably gave it to him.”
  • 37:26 Sean: I’m going to channel that energy into helping people and being positive. However, I also know that reaching this goal, number one, proves to me once again that I can achieve whatever I set my mind to, whatever I set out to do. When I reinforce that for myself, it gives me the energy I need to go and do more, greater things and help other people. There was a really great comment in the chat from Anna, “I think a lot of our goals becoming reality frees us up to help and benefit others in non-tangible and tangible ways that we might not have been free to do before because we were tied to a nine-to-five, we were exhausted, burnout, didn’t have any funds, etc.”
  • 38:21 I’ve been flying a lot for conferences and stuff, and they always tell you on the plane, “Put your own mask on first.” If the plane starts going down and the pressure isn’t right, oxygen masks will drop from the ceiling and you need to put one on yourself before you help anyone else. I saw a video of this, and the guy was on the ground in this chamber where they could regulate the oxygen and the pressure.
  • 38:51 They simulated a plane going down, essentially, and the pressure and the oxygen changing. He had a mask nearby. The guys with the camera, inside the chamber, had their masks already on, and they’re filming him. It’s crazy. He’s playing with these shapes that go into different holes, like you’ve seen kids games like this, little blocks that only fit in certain square, star, and rectangle-shaped holes. Within seconds, not very long, he was doing this as the pressure was changing, and he could not match the shapes to the holes.
  • 39:39 That’s how quickly it affected his brain. When you don’t put your own oxygen mask on, you’re thinking, “The kids need masks! I’m going to put theirs on first, because I’m a good parent.” You’re not even going to be able to be coordinated, and then three people don’t have masks. You have to put your own on first.
  • You absolutely should take care of yourself first.

  • 40:09 “More equals greedy” is a misconception that people have growing up. It’s like, “I’m fine. I don’t want to be a millionaire. I don’t want to make millions of dollars. I don’t want to be super successful. I don’t want an empire. I don’t want a business. I’m fine. I’m satisfied. I’m content just getting by. I’m content being where I am right now. I’m fine, I’m okay. I’m getting by.” Do you notice a word I said a lot right there? Did you hear me say “you” or refer to any person other than myself in that entire thing?
  • 40:47 It’s a very selfish mindset. People were brought up to think that more equals greedy. That’s the wrong way of thinking about it. More money, greater amounts of money, is not evil or greedy. Money doesn’t think. It doesn’t have emotions, a brain, or morals. Money is not evil. Money is not the root of all evil. Some people were just like, “Wait a second, yes it is.” No, it’s not. You forgot the quote.
  • 41:23 The quote is, “The love of money is the root of all evil.” Money itself cannot be evil. It’s a mere commodity. Money is a multiplier of who you are now. It amplifies who you are now. Do you consider yourself to be a good person, a generous person? Money will multiply that. If it’s true, if you’re honest with yourself, if it’s actually true.
  • Therefore, if you set out to accomplish big things, you can help more people.

  • 41:57 But if you’re only focused on yourself, you can’t help other people. If I was only focused on myself, I wouldn’t have the extra money to give people my programs for free, to buy people in the Community books. I’m going to ship you a book! I can’t do that if I’m only focused on myself and saying, “I’m getting by. I’m just fine.” Focusing on big things, accomplishing big goals, is not just a selfish thing, but you have to put your own mask on first.

Achieve Your Goals for Yourself & for the World

  • 42:29 Sean: You are the only person who lives 100% of your life. Your spouse, the person you spend most of your life with, they spend maybe 3% or 4% of your waking life with you.
  • 42:48 Cory: I thought it was like 30% or 40%.
  • 42:50 Sean: No, no, no. If you hang out with your best friends every single week—most people don’t, especially as they get older into adulthood—they don’t hang out with their friends once a week like on the show Friends. That’s not normal life. Let’s just say you were. It’s about 1% or 0.5% of your waking life that you spend with your very closest, best friends that you hang out with every single week. Most of your life is not shared with everyone else.
  • 43:22 It’s you. Let alone acquaintances! Isn’t it silly that someone saying a negative thing walking down the street or on Twitter affects us so much? They’re not going to think about you ten seconds later. You’re the only person who lives 100% of your life, so why are you not dreaming bigger? Why aren’t you going after what you want? It’s not a game. It’s going to be over for you forever, and you’re satisfied with mediocrity, with just getting by, for yourself.
  • Do you think you’ll leave any kind of mark on the world if you’re not thinking massive?

  • 43:58 What about the mark you leave on humanity, on the world, when you’re gone?
  • 44:11 Cory: I imagine the person with this mindset you described. If we gave them a million dollars, what would they do with it?
  • 44:18 Sean: They would hoard it.
  • 44:19 Cory: Continue getting by?
  • 44:20 Sean: “Now I’m fine for ten years! Now I don’t have to worry. I will delay, defer my worrying for ten years.” They forgot about the taxes. It’s probably like six years. That’s a whole other show, the whole money thing. You accomplish a goal for yourself, initially, and it’s not wrong. It’s your one life. Anyone who tells you you’re wrong for going after your goals for your own reasons, because you want to achieve big things for yourself, they’re crazy. They don’t know what they’re talking about.
  • Achieve a goal for yourself, prove to yourself that you can accomplish it, and enjoy it when you get there.

  • 45:09 Then, when you do, let that prove to yourself that you can accomplish great things. Now, you’ve got yourself taken care of, so go help other people! Set bigger, greater goals. Yeah, buying a Lamborghini doesn’t help people, but do you know what? It will get people’s attention. Like I said, some people won’t like me immediately, and that’s okay. I’ll have more people’s attention, and some of them will listen enough to hear that we have a good message here, and I’m going to take advantage of that opportunity, that attention, to deliver value to people and help people.
  • 45:45 That’s just the start of it for me. I don’t know what my next Lambo Goal is, because thinking about it right now is taking energy away from accomplishing what’s in front of me.
  • 45:55 Cory: Well, now I have to rethink my Lambo Goal. It’s too selfish.
  • 46:01 Sean: Buying a Lamborghini is like the most selfish thing you could do.
  • 46:06 Cory: It’s how you’re approaching going about your goal. You’re sharing it and you’re helping people realize that they can do it, too.
  • 46:13 Sean: When you have a really popular film, you’re going to get attention. That’s great for you, because you’re popular, you’ll have money from that, you’ll have fame from that, and you’ll have attention from that. What do you do with that attention? How do you make that your springboard to something that is bigger and greater, that contributes towards leaving a mark on the world?
  • 46:38 Cory: That’s a great question.

A Timeframe for Your Lambo Goal

  • 46:45 Sean: Scott asks, “How do we know when our goal is big enough or when it is truly a Lambo Goal? Here’s my go-to answer. It’s a rule of thumb. You know your goal is a Lambo Goal when you can’t possibly imagine accomplishing it in fewer than five years.
  • 47:00 Cory: For sure. Yeah. That’s way too small.
  • 47:03 Sean: I would say, as a rule of thumb, it should be something that takes you really consistent, regular effort and hard work for at least five years. That’s why I say, “Take your goal and 10X it,” just in case people are thinking so small that they could get it in a year or two, that makes it clearer.
  • 47:26 Cory: Yeah, and I think that five years is like a baby Lambo Goal.
  • 47:33 Sean: We think longer term. Anna says, “How do you determine a timeline for a goal that’s very far from where you are now? Especially if you’ve just made your goal or are in the process of making it?” What do you think about this, Cory? How do you establish a timeline for your goal?
  • 47:56 Cory: I think it comes back to knowing what it takes to accomplish this goal. We talked about really breaking it down. How much money will it take to accomplish this? But also time, effort, energy, and projects. Map it out. Aaron Dowd showed me a mind map, or you can outline it. Whatever. Flesh it all out, write it all out. What is it actually going to take to accomplish this big Lambo Goal? At that point, you can get a rough estimate on the time frame of how long it will take to get there.
  • 48:29 By fleshing it out, writing it all out, and seeing what it will take in terms of money, energy, and projects, before you can get to this Lambo Goal, that’s how I think you’ll get your time frame for it.
  • 48:42 Sean: People are wondering if you’re any closer?
  • 48:44 Cory: Yeah, I saw that. I’m a little bit closer.

Get Out of Scarcity First

  • 48:48 Sean: It’s okay for you not to have a totally clear idea coming out of this episode. I just wanted to say. It’s an ongoing show. You’re going to have to think on this a little bit more. We do have some more to get into here, but people wanted to check in and see if you were any closer.
  • 49:05 Cory: My mind is still processing. I’m using all this information.
  • 49:09 Sean: I feel like there has been a lot of new things. When you sleep on this a little bit, it might come forward. Joseph says, “How do you set a Lambo Goal if you don’t even know what you could do to achieve it or make it a reality? (Example: I’m between jobs, I work as a web developer, but my passion lies in art. I feel stuck because I haven’t been able to do enough in art to get that work, and coding seems to pay… And I’m sort of stuck just feeling lost, right now. What kind of Lambo Goal should I set? Or should I even set one?)”
  • 49:44 My answer here is that I think you need to start overlapping. I mean, like my book, Go get the book. Check out the Overlap Technique on the past episodes I’ve done on the seanwes podcast (Related: seanwes podcast e137 The Overlap Technique: A Crash Course). Get yourself into a stable financial position.
  • 50:10 You have to cover your foundation. Get that day job situation figured out. Also, check out How to Defeat Scarcity Mindset. That’s a very important episode. He sounds like he’s spread thin. He’s trying to figure out the money here and there. He likes this, but he likes something else. It comes back to the whole oxygen mask thing. Some things have to come first.
  • Before you can think big picture and long term, you have to make sure you’re out of scarcity.

  • 50:52 You have to make sure your foundation is covered. You need a single day job that covers 100% of your bills. A day job. That’s not your passion. You may not like washing dishes, waiting tables, or mowing lawns. That’s a day job. The main thing is making sure your day job isn’t something that you hate, that’s totally depleting you. The right day job will charge you for your passion. You will come home from your day job and be excited to do the thing on the side.
  • 51:27 If you’re not excited, that means you’re spending the kind of energy you need at your day job. A lot of people are doing that. They’re spending the kind of energy that they need, and they don’t even believe that there is such a thing as a day job that won’t drain them. They’re so stuck in it. You’ve got to get that financial foundation covered. That means maybe not doing web development, maybe not doing art, maybe not doing videography, maybe not doing consulting.
  • 51:57 Get the day job now that covers the bills and gets you out of scarcity so you have that clarity. You can’t think long term. We talk about this in episode 256 of the seanwes podcast. Scarcity Mindset doesn’t go away automatically. It scales with you. It doesn’t matter if you’re making $50,000, $100,000, a million a year, or $100 million a year. It scales with you. We have found ourselves, our business, in scarcity, at the beginning of 2016.
  • 52:31 It was just crippling. All I wanted to do, because I’m someone who wants to think long term by default, was to think about two years and five years from now. I love that stuff. I couldn’t. When I was in scarcity, I could not do it. I had to get my money right. If you’re struggling with getting your money right, go to It’s all about getting your money right and figuring out the finances of that.
  • You have to set up your financial foundation and begin overlapping to where you want to be—that comes before doing the Lambo Goal.

  • 53:15 Cory: You have to give yourself the freedom, which gives you the mental capacity to do that, that lets you dream. If you’re stressing about money and what to do and overlapping, you can’t think about your Lambo Goal. You have to get your money right, your situation right, and then think about your goal. Otherwise, you’re making a goal out of scarcity.

What Is Your Lambo Goal About?

  • 53:45 Sean: Charline says, “Once you figure out your Lambo Goal, how do you determine the steps needed to make it happen? How can you make it quantifiable?” That would be 20 Steps to Building an Empire, episode 10 of this show. Basically, we break it down into groups of five.
  • 54:09 Go revisit that one. Revisit the first episode of this show if you want more of these steps and making it quantifiable. Scott says, “How much of achieving the Lambo Goal is mindset? How much of it is action?” That is a good one. He later said, “I’m guessing the answer is 100% to both.” I don’t know about percentages. It depends on what stage you’re in. Before you set a Lambo Goal, it’s all mindset. After you set a Lambo Goal, it’s maybe 80/20. Do you know what I mean?
  • 54:48 Cory: That makes sense, because in order to create the Lambo Goal for yourself, you have to be in that mindset. You have to expand your mindset and what’s big to you. Then, it’s taking action. You have to keep that mindset with you as you take the action. It’s definitely an integration.
  • 55:07 Sean: Jasper says, “What if I’m not interested in cars, airplanes, motorcycles, houses, pools or other expensive stuff that could be my potential Lamborghini, what are alternatives to make my goal physical? It is not that I don’t want a royal house, but I don’t think it’s the core motivation.” That’s totally okay. Not everyone cares about having pools and houses and cars.
  • 55:31 Cory: I don’t.
  • 55:33 Sean: It’s not a big deal. I honestly don’t either. It’s kind of weird. I could take or leave the Lamborghini. It’s about what the goal means to me. It’s about not lowering my expectations and bringing that goal, that original six year old goal down within the constraints of reality. My Lambo Goal is about proving to myself that I can do it. I love cars. I love fast cars and supercars. It’s cool, it’s fun, but I don’t need that. I don’t need the pool or the mansion.
  • 56:12 It’s about what it represents to me. I understand that, for other people, I totally get it. It doesn’t do anything for you, and that’s totally fine. What does do something for you?
  • It’s less about your Lambo Goal being physical and more about being clear.

  • 56:32 Can you put it on a poster on your wall? Can you fit it on a poster? Do you have a really clear idea? Do you know exactly the instant when you accomplish it? I don’t know what that is for you, but you have to know and everyone in your life has to know.
  • 56:52 Cory: It has to mean something to you. It doesn’t have to be an exotic thing. It doesn’t have to be a common dream of having a mansion and a pool. For me, this isn’t something I need, but it would mean a lot to me to have a cabin or small house that I build in the mountains. That sounds cool, just a one room cabin or house. I would love to accomplish that in this life. It could be anything. I think Jordan asked whether it has to be physical. No, it doesn’t have to be physical. You have to define it for yourself. We can’t really do the work for you.

Pick a Goal & Start Moving

  • 57:35 Sean: Let’s get specific then. We’re back in the meeting. It’s just you and me, Cory. Let’s talk about your goal. We’re not doing a show.
  • 57:51 Cory: I would like to have my goal mean something for others and not just myself, the more we talk about this. Maybe that means that I’ve made so many films and I’ve been successful in that with a bit of fame and money, to where I can host some kind of yearly workshop or something for people to learn what I’ve learned. I don’t know. Maybe there’s a retreat.
  • 58:15 Sean: I have a thought here. I think it would be productive to try to get to something clearly defined, even if it’s not necessarily the right thing. With the whole choosing what your passion is issue, everyone has the same problem—“I don’t know. I like music and I like art. I like development and I like woodworking. Which one is the true passion? Which one is the thing? I don’t know.” We think it’s this circle of 360 degrees of options.
  • 58:51 Well, this could be my Lambo Goal, or this could be my Lambo Goal, or that could be my passion… I don’t know which one is the right one. What if I pick the wrong one? Really, it’s a starting line. All of those arrows that you thought were 360 degrees around you just point forward. It doesn’t matter which one you pick, because it’s going to bring you to the next thing.
  • You can redefine your Lambo Goal.

  • 59:16 You can get more specific with it. You can change it. Get to a point where you can pick something tangible and go after it, because the more you deliberate, the more time you waste not going after something. All movement is forward progress. There’s no action towards a goal that you set right now, that maybe isn’t perfectly defined but is at least clear, that isn’t going to apply to the more clear version of the goal. You’re moving forward. A guy in San Antonio right now sets out for San Diego today on foot, and two days from now, he decides he wants to go to San Fransisco.
  • 01:00:04 No big deal! It’s 90% the same journey. You’re sitting here in San Antonio, and you’re like, “I’m not going to take a step until I know exactly where I’m going.” You really know you want to go to California. Meanwhile, you’re not taking action. Those two days, you’re still in the same place.
  • Set a clearly defined goal, even if it’s not the perfect one, and start going towards it.

  • 01:00:33 The actions in the short term will look almost identical. As you take action, you’re going to refine and clarify that goal for yourself.

Start With a “Selfish” Goal

  • 01:00:42 Cory: I’m starting to think that maybe it’s okay if my first goal is just for me.
  • 01:00:48 Sean: Yes.
  • 01:00:49 Cory: And then maybe my second one will be where I realize, “Look at what I can do. I can help people.” It’s like proving to yourself that you can do this. Maybe my first Lambo Goal is this big thing that means a lot to me, and it’s an, “I can die happy” kind of a thing.
  • 01:01:06 Sean: I think that’s a great thing to do. Let’s be honest. People are inherently selfish. It’s true. We only even do things for other people because it makes us feel good. It’s true. Think about it.
  • 01:01:28 Cory: No, I think sometimes we like to see what it does for others, and it can stop there. Maybe.
  • 01:01:35 Sean: You take no joy…
  • 01:01:36 Cory: Sure, we take joy, but we’re not doing it to get joy. We could do a number of things to get joy. It’s a fuzzy one. We’ll put a pin in that.
  • 01:01:47 Sean: More people will judge us for doing a thing that only brings us joy and doesn’t help others. If it helps others and we’re happy about it, people are not going to judge us much. We don’t like being judged. We do good for others because we’re judged less and it brings us joy. The point is, we’re all inherently selfish, and if you set out right now and you’re getting by month to month trying to pay your bills, and you say, “I want to feed 100 million people,” that’s a great goal.
  • As your very first goal, you’re not going to be very motivated to help others if you’re still trying to figure things out for yourself.

  • 01:02:32 I think that having that first goal be for yourself is kind of a motivator. “I did this for myself, and now I want to do something for others.” Even in your journey towards that goal for yourself, if you’re like me, you start to think about others. For me, it’s weird, because I’m going toward this Lambo Goal that’s mostly for me, but I do want to help others. I’m motivated to reach my own goal faster because I want to get to the next one. I don’t even know what it is, but I feel like it will be more altruistic.
  • 01:03:14 Cory: My final thoughts on doing a goal for yourself are that, first, you have to make sure that you’re happy. Like with the oxygen mask, you can’t make someone else happy unless you’re happy. There’s something I talk about in a small group I lead, which is that you can’t really show love if you don’t have it yourself. Take care of yourself first. Do what you want to do. This is your life. It’s okay.
  • Do what you want to do first, and then you can help others do it, too.

Refining Your Goal Over Time

  • 01:03:48 Sean: What do you think about setting a goal that’s not even exactly what you want? Let’s say it was putting on a film workshop that costs $10,000 a piece for 20 people. I’m not even saying that this is your goal, but as you think of that, you think, “That’s not what I want,” because maybe you want something else. Set a goal in the vicinity of where you want to go, something you know you’ve accomplished when you’ve gotten there.
  • 01:04:20 Maybe start off by saying, “I want to win three film awards,” and that’s your goal. As you get closer, you redefine that. After you accomplish it, you go on to something else. Right now, you’re like, “That is my goal.”
  • 01:04:37 Cory: Yeah. I guess that would be a good one. Three?
  • 01:04:41 Sean: It’s yours. You have to come up with your own.
  • 01:04:46 Cory: I win a film festival. One.
  • 01:04:48 Sean: We’re going to 10X that.
  • 01:04:50 Cory: That’s too many.
  • 01:04:52 Sean: No, it’s not too many.
  • 01:04:54 Cory: I can’t win ten.
  • 01:04:56 Sean: I can’t, because I’m not doing it.
  • 01:04:58 Cory: No one does that.
  • 01:05:01 Sean: It doesn’t have to be in one thing.
  • 01:05:03 Cory: Yeah, that’s true.
  • 01:05:06 Sean: Just, overall. Hang them up on the wall. That’s the 10X. Take something that felt big to you, like winning one award. That feels big to you. And then you 10X that. What is it going to take? Now, think about the level of action. The adrenaline starts coming. You’re like, “I’m looking up at this big mountain. I want to win one award with my film.” You’re so precious with it. Then it’s like, “Oh no, man, this is the first mountain. We’ve got ten mountains to go.”
  • 01:05:38 You’re like, “What the heck? Let’s get going here. Grab the bag!” You’re off. You’re in stamina mode. You’re coming up to the top of this mountain. If you’re going to run one mile, you slow up at the end there. You go, “Ah, right, we’re here!” If you’re running ten miles, you just keep going.
  • 01:06:01 Cory: That’s awesome. That’s good, really good. That’s when you know your goal is too small, when you start making it really precious and you take your time getting there. That’s so true, about running the mile.
  • 01:06:23 Sean: So what is it, Cory?
  • 01:06:27 Cory: What is my Lambo Goal?
  • 01:06:33 Sean: You say it. Everyone needs to know. You want to change it up? You can change it up, but have a clear thing now. As soon as you tell me what it is, I can help you get there, and so can everyone in your life.
  • 01:06:54 Cory: At the beginning, I said that I would like to work with a certain director, Derek Cianfrance. Let’s leave it at that.
  • 01:07:00 Sean: So, what is 10Xing that? What feels big to you?
  • 01:07:02 Cory: That’s my 10X. Come on! The smaller one would be to get a bunch of laurels from a bunch of film festivals on one of my films. That’s a small goal.
  • 01:07:15 Sean: Derek is you running a mile. When it looks like you’re getting close to being able to work with him, you’re going to be like, “If I can only just get this, if I can climb the one mountain…” You’re totally free to do what you want. In the context of the Lambo Goal concept, we’re trying to define this for people.
  • The concept of the Lambo Goal is to think huge.

  • 01:07:42 Think massive. Take what feels big to you and 10X it. That is your Lambo Goal. You achieve great things along the way.
  • 01:07:53 Cory: So, it’s to work with Derek Cianfrance with actor Paul Dano. That’s specific.