Make a Living as a Hand Lettering Artist
We’re weird people, you and me.
Most people simply type letters to make words and send a message.
Then there’s us: we’re fascinated with the construction and design of letters. Every detail is interesting.
To us, letters are more than the building blocks of words—they’re intricate forms and shapes full of beauty!
As the world becomes more automated and digital, people want to be reminded that there is a human with a soul behind the message they’re seeing.
Hand lettering is experiencing a resurgence for this reason.
People love hand-drawn letters.
We’re seeing an increase in hand-lettered cards, t-shirts, posters, advertisements, and more.
In the age of automation, we yearn for the handcrafted and the authentic.
Businesses Will Pay for Hand Lettering Because Their Customers Like It
Companies are always trying to keep up with what’s relevant. They continually adjust their messaging and designs to connect with people they want to reach.
Hand lettering is big right now, so clients want it.
The right message with the right style will resonate with their target audience. This makes companies money.
They know this—and they’re willing to pay good money!
But clients also know you probably have no idea what you’re doing when it comes to working with clients or pricing.
They’re betting you don’t know the first thing about usage rights or even licensing your work.
Big companies are not afraid to take advantage of you.
This means two things:
- When you don’t know what you’re doing, companies will take advantage of you.
- When you do know what you’re doing, companies will snap into “business mode” and you can make some good money as an artist.
You can’t just be an artist. You need business skills in order to succeed.
You need to be here:
Are There Too Many People Already Doing Hand Lettering?
You may be feeling like there are already too many people doing hand lettering.
I hear these a lot:
- How could I compete with other talented artists?
- What sets me apart from everyone else?
- What’s the point of even creating?
It’s easy to be discouraged when you see other people doing what you want to do—and doing it better!
Today more than ever, we see the best of the best and the cream of the crop on a daily basis.
We’re drowned in phenomenal work day in and day out to the point where we question our own abilities.
“They make it seem so easy, is it just effortless for them?”
You follow other hand lettering artists, right? This creates a Bubble of Awesomeness. This bubble is where you live. Every day, you consume feeds with lettering from the best artists.
You’ve created a pseudo reality for yourself.
What you see in your feed on a daily basis isn’t a representation of the world as a whole—it’s merely your own personally-curated Bubble of Awesomeness.
Hand Lettering Is Still a Small Niche—and Most Haven’t Figured Out How to Survive
Have you ever had trouble explaining to your family what you do? Do any of your family and friends still not quite understand it?
This should be an indication that hand lettering is not oversaturated.
If you go up to any person on the street, they have no idea what hand lettering even is!
This is still a very small niche.
Secondly, even if there are a lot of hand lettering artists, I guarantee you most of them have no idea what they’re doing when it comes to business. Their artwork holds the selling power companies want—and they could be making good money—but most of them aren’t.
Most Artists Starve. You Can Thrive! (Let Me Show You How)
You have a unique opportunity to set yourself apart.
Hand lettering is already a relatively small niche, but by learning the business side of art, you will distinguish yourself from competitors even more.
Unlike your peers, who aren’t learning the business skills they need to survive, you can actually thrive and make a living as a hand lettering artist.
Up Next: The Biggest Mistake You’re Making
On the next page, I’ll tell you the first big mistake most hand lettering artists make that causes them to believe it’s not possible to make a living from their art.