You’re excited about your product. You’re passionate about your craft. You want to share your skills and talents with the world.

But everyone keeps telling you that it’s just a “nice to have”.

The business world tells you that success comes from solving problems. Find a problem, solve the problem, and sell the solution to the people who have the problem. Easy formula, right?

But what if what you want to do doesn’t seem to solve a problem?

  • The musician who has a hard time asking people to pay for her music.
  • The artist who makes next to nothing because people say he should just “do it for the love of it”.
  • The author who wants to make a living by writing fiction novels.
  • The entrepreneur who realizes his product business model is “making people happy” and doesn’t know how to market or sell it.

Fortunately, there is a solution. You can be successful by creating and selling something that doesn’t solve a direct problem.

I’m producing a course to help solve your “nice to have” problem.

Get Notified of the Course Launch

I’m currently writing Nice to Have, and you’ll be the first to hear when the course is available.

Until then, you’ll also receive a free guide on building a successful brand foundation, as well as weekly articles on taking your brand to the next level.

Enter your email below to stay in the loop.

Learn to Craft a Story that Resonates With Your Customers

The centerpiece of going into business with a product or service that some consider to be nice to have is story.

Since you can’t just say, “Here’s the solution to your problem”, you must dig deeper.

Understanding the story of your customers helps to shape your product’s story, and your product’s story is how you connect with your customers.

Story is how a luxury car company can sell a car for $100,000 that does the same thing as a $30,000 car. It’s how apparel brands convince their customers to spend hundreds of dollars on a pair of jeans.

You can rise above the competition and stand out as a brand, even if you aren’t in the “problem solving” business.

No Problem? No Problem.

In Nice to Have, I help you explore why you don’t need to be afraid to brand, market, and sell your “nice to have” product or service.

This course will help you move past the misconception that only the problem-solvers can be successful, and show you that every nice to have is actually quietly solving an indirect problem and meeting the unspoken needs of its customers.

Some of the topics I’ll be touching on:

  • The struggle of selling nice to haves and how to adopt a future-focused mindset.
  • Identifying the value of things that don’t directly solve problems.
  • Validating your idea before the product has been made.
  • How to market and sell with purpose and conviction.
  • …and more!

Get Notified When the Course Launches

The course is still being written, but I wanted to give you the opportunity to hear about the release before anyone else.

If you’re as sick of the phrase “just a nice to have” as I am, this course is for you.

Get Notified of the Course Launch

I’m currently writing Nice to Have, and you’ll be the first to hear when the course is available.

Until then, you’ll also receive a free guide on building a successful brand foundation, as well as weekly articles on taking your brand to the next level.

Enter your email below to stay in the loop.