seanwes podcast

Tangible insights on creativity and business every Wednesday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.

Five Habit Tracker

350: Five Habit Tracker

Wednesday, February 14, 2018 – 1 hour, 6 minutes

You have good reasons for wanting to build a habit.

Maybe you want to read, write, learn, exercise, eat healthy, or wake up early.

All of these will improve your life, and they’re worth making the necessary sacrifices. But it’s not easy to build new habits. That’s why you work to set yourself up for success as much as possible.

Accountability, rewards, punishments—these are all methods people use to keep up their momentum and stay on track.

But how do you know if you’re staying on track unless you actually track your habits?

That’s what we’re talking about today.

Recently, I shared a sketch from my notebook featuring a habit tracker I designed. There was a lot of demand for me to write an in-depth blog post.

In addition to a blog post, I also put together some downloadable resources to accompany what I wrote over at

From Micro Habits to Half Marathon

349: From Micro Habits to Half Marathon

Wednesday, February 7, 2018 – 1 hour, 18 minutes

Today’s sabbatical episode features special guest, Laci McCabe.

I’m excited to have my wife back on the show (it’s been over 50 episodes since the last one she was on). For awhile, she’s been asking to join me on the show to talk about habits.

Last year, Laci made some drastic changes in her habits to be able to run a 10K. That goal quickly expanded into a running half marathon (which she did)!

It all started with something tiny—actually with flossing (more on that in the show).

We talk about achieving big goals by starting small.

5 Ways to Get People's Attention

348: 5 Ways to Get People’s Attention

Wednesday, January 31, 2018 – 1 hour, 41 minutes

In the last episode, we talked about the importance of attention and why you need it.

Today, we’re covering 5 methods you can use to get people’s attention.

I made a mistake early on: I learned that it’s good to create content that is evergreen and remains relevant for a long time to come.

While this is true, I went too far by creating ONLY evergreen content. Nearly 100% of what I focused on creating was built around a timeless message.

There’s nothing wrong with timeless, but it’s the very evergreen nature of timeless material to not draw attention to itself! Things that are constant and always remain to be true can be boring.

Your job then is to breathe life into what can otherwise be boring topics! How do you do that? That’s the focus of today’s show.

Why You Need Attention

347: Why You Need Attention

Wednesday, January 17, 2018 – 1 hour, 11 minutes

You’ve made something great. You want the world to see it, enjoy it, appreciate it, love it.

Except, what you’ve made isn’t garnering the attention you think it deserves. It certainly isn’t garnering the amount of attention that you feel would be proportional to the amount of time you invested in creating what you’ve made.

Why haven’t they noticed? Why don’t they care?

There are two mindsets you can choose from:

The Victim: “The world is lost. They wouldn’t know a good thing if it hit them in the face. Their loss, their mistake.”

The Victor: “I haven’t captured their attention and earned the right to it. I need to find a way to provide relevant value and make a name for myself so I can be heard.”

In next week’s episode, we’ll talk about 5 ways you can get attention.

In this episode we’re talking about why you need attention and the 3 things you need attention for.

How to Move On When You've Outgrown Your Mastermind or Accountability Partner

346: How to Move On When You’ve Outgrown Your Mastermind or Accountability Partner

Wednesday, January 10, 2018 – 43 minutes

There’s nothing worse than reaching a point in a business partnership where you determine: “It’s not working out.”

At least, dissolving a partnership ends up being a nightmare for many (if not most) people who start one.


Because in most cases, neither person entered into the partnership with any idea of how they would part ways if things weren’t working out!

An accountability partnership is similar.

When you’re meeting regularly with someone and keeping each other accountable, it can potentially turn into a really awkward situation when you realize that you’ve outgrown your partner.

It can feel like you’re quitting on them, giving up, or as if you don’t care.

But sometimes, moving on from either an accountability partnership or mastermind group is the right thing to do. Sometimes it’s necessarily to enter a new season.

How do you navigate this situation gracefully? That’s what we’re talking about today!

Breaking Down an Effective Mastermind Session

345: Breaking Down an Effective Mastermind Session

Wednesday, December 27, 2017 – 54 minutes

Very rarely are you working on someone else’s business, and very rarely are other people working on your business. That’s what makes mastermind groups so special.

We’re continuing our mastermind series by covering what goes on inside a mastermind session.

There are four general sections:

1. Updates
2. Goals
3. Challenges
4. Commitments

There’s also a bonus session: Unsolicited Advice.

We’ll talk about time limits and structure as well as what each section looks like.

Mastermind: Find One or Start Your Own?

344: Mastermind: Find One or Start Your Own?

Wednesday, December 20, 2017 – 1 hour, 11 minutes

Hopefully after listening to the last episode on the importance of masterminds, you know how beneficial it is to participate in a mastermind group.

But how do you find a mastermind?

Should you find an existing one or start your own?

If you’re invited to a mastermind that’s a good fit, you should join. However, if you don’t get invited (or can’t find one), starting your own mastermind group is a great idea.

In today’s episode, we’ll talk about finding a mastermind group that’s an ideal fit or starting your own from scratch.

What's a Mastermind and Why Is It Important?

343: What’s a Mastermind and Why Is It Important?

Wednesday, December 6, 2017 – 40 minutes

What in the world is a mastermind, and is it for you?

A mastermind is a group of about half a dozen people who meet regularly to help one another improve, stay accountable, and increase success.

Because a mastermind group is comprised of people who are peers, you don’t need to be at any certain level to be a part of one. You can be in a mastermind no matter what level you’re at!

Why would you want to be in a mastermind?

Get a fresh perspective.
Find accountability.
Make sure you’re taking action.

We talk about these more in today’s show on the importance of masterminds.

seanwes podcast 342: Creating Compelling Case Studies

342: Creating Compelling Case Studies

Wednesday, November 15, 2017 – 1 hour, 10 minutes

Case studies are in-depth overviews of your projects. You’re not just showing the completed work, but the goals your client presented and how you solved problems along the way.

Case studies are a great way to tell stories that potential clients can envision themselves in.

Yes, it is a story about a past project, but more importantly, it is a chance to set expectations with future clients.

Most people aren’t willing to take the time to write case studies. High-quality case studies set you apart in your industry.

In today’s show, we cover how to write an effective case study. We dive into what you should and should not include in your case studies and who to write it for.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


Get access to the entire archive with 500+ episodes from the seanwes network.

Become a Member