seanwes podcast

Tangible insights on creativity and business every Wednesday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.

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Learn how to make a living doing work you love, grow an audience, set bigger goals, find your focus, and more.

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Why We Don't Listen Even Though We Want to Be Heard

336: Why We Don’t Listen Even Though We Want to Be Heard

Wednesday, September 20, 2017 – 1 hour, 32 minutes

Someone shared a tweet by John Mayer:

“I don’t wanna talk on the phone but I’ll trade voice notes with you for 90 minutes.”

I thought it was pretty funny. I know I catch myself sending tons of texts or voice notes before realizing I could have saved time by calling.

Obviously, the biggest reason for the rise in popularity of audio clips is asynchronous communication: people want everything (including conversations) on their own time.

But more interestingly, I think people also want to be heard. When you send a voice memo (as opposed to making a phone call), it forces the other person to actually listen to your message. They can’t interrupt a recording.

Most people aren’t listeners, they’re wait-to-talkers.

This begs the question: Why is it that we are such poor listeners even though we all so desperately want to be heard?

There may be something to slowing down the communication method and forcing each party to actually listen to each other.

How to Promote Your Product Launch (Lessons From Overlap)

335: How to Promote Your Product Launch (Lessons From Overlap)

Wednesday, September 13, 2017 – 1 hour, 28 minutes

You’ve spent so much time working on your product, and it’s finally time to launch.

Now, you want people to know about it, care about it, and buy it.

I’ve launched a lot of products and seen (as well as made) a lot of mistakes.

I’ve learned a lot and I’m applying everything I’ve learned to my latest launch.

Today, I want to take you behind the scenes of what I’m doing to promote my new book, Overlap, which launches on September 14th.

Behind the Scenes of the Overlap Documentary

334: Behind the Scenes of the Overlap Documentary

Wednesday, September 6, 2017 – 31 minutes

On September 7th, one week before the Overlap book launches, we’re releasing a new documentary!

“How to Write a Book” is a film Cory McCabe has been working on for over a year. This 22-minute documentary takes you behind the scenes of writing my first book.

In today’s mini sabbatical episode, I interview Cory about the making of the film. I suppose you could say it’s a behind the scenes look at a behind the scenes film!

We’ll be talking about Cory’s thought process, how he came up with the narrative, and why it almost didn’t happen.

Don't Quit Your Day Job

333: Don’t Quit Your Day Job

Wednesday, August 30, 2017 – 1 hour, 6 minutes

When I say “day job” people react like I said a four-letter word!

Getting a day job is not giving up on your dream.

A lot of people feel like having a day job is holding them back. They’re eager to take a leap.

But trying to monetize your passion too soon is what will kill your passion.

When you don’t protect your passion by first covering your bills with a day job, it will be crushed the first time it encounters resistance. You have to protect it.

Protecting comes in the form of a day job. You have to protect your ability to make objective decisions and your ability to say no to bad opportunities.

When you put yourself in a position where you have to make money from your passion in order to survive, you will be desperate. This desperation leads to compromise on many things—including your prices, professionalism or morals.

A day job that covers 100% of your bills is what prevents scarcity mindset. Build a solid foundation and then overlap. Overlap is a transition, not a leap.

Documenting vs. Creating

332: Documenting vs. Creating

Wednesday, August 23, 2017 – 1 hour, 2 minute

You just want to do the work, but then some business influencer says you have to build hype before it’s even ready.

That means creating content, right? Who has time to create content? It’s hard enough just to do the work!

A big mantra Gary Vaynerchuk has is “Document. Don’t create.”

What he means is, don’t get caught up in feeling the pressure of constantly having to create. Your story and your journey are both interesting—share them!

Share the process of getting where you want to go.

Share the journey as you work towards getting there.

I completely agree. And while Gary has made a video and written an article on this topic, I think it deserves an even more in-depth discussion to explore some examples of what documenting looks like.

We’re going to help reduce the overwhelm you feel when it comes to creating content.

The Right Advice at the Wrong Time Is the Wrong Advice

331: The Right Advice at the Wrong Time Is the Wrong Advice

Wednesday, August 16, 2017 – 53 minutes

We have information coming at us from all directions: social media, videos, podcasts, leaders, influencers, peers, mentors…

Much of the advice that’s shared is well-meaning.

But a lesson just learned by someone who is far ahead of you may not be relevant right now. It very well could be the right advice but for someone in a different position.

Getting the right advice at the wrong time is just as bad as getting the wrong advice.

How do you find advice that will help you where you are right now? How do you know the difference?

Approval Addiction

330: Approval Addiction

Wednesday, August 9, 2017 – 60 minutes

From a young age, we seek love, acceptance, and approval from our parents. This deep-seated conditioning extends to many other areas of life as we get older, but it’s not always a good thing.

Your need for approval creates anxiety.

Ever find yourself compulsively checking social media notifications?

Approval addiction negatively affects your performance. It keeps you from focusing on the right things and making meaningful progress.

How do you stop worrying about what other people think?

How to Overcome Mental Overwhelm

329: How to Overcome Mental Overwhelm

Wednesday, August 2, 2017 – 1 hour, 13 minutes

Ever try to fit too much into your day?

Do you feel like you should be doing more, but at at the same time you have absolutely no capacity?

You get to the end of your day and there’s still a mountain of things left to do.

Meanwhile, you haven’t dedicated any time to your mental or physical health.

A new email just came in. Someone’s knocking on the door. Your watch vibrates with a text message. Your computer displays a reminder of a meeting coming up in 15 minutes.

We say yes to too many things, don’t think carefully about what really matters, and try to fit too much into a day.

Is it any wonder we feel overwhelmed?

Aaron Dowd joins me on today’s show to talk about overcoming mental overwhelm.

Defining Your Big Idea

328: Defining Your Big Idea

Wednesday, July 26, 2017 – 46 minutes

I have a big idea called Overlap.

But that word doesn’t mean anything to anyone else until I explain it.

While I have enough to say about my big idea to write the book on it, I also need to be able to communicate that idea in a simple manner.

That’s where today’s episode comes in.

I thought it would be fun to do a conversional episode with Ben about distilling down your big idea.

We also talk about how to come up with your big idea.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


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