seanwes podcast

Tangible insights on creativity and business every Wednesday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.

seanwes podcast: Prevent Burnout

438: Prevent Burnout

Wednesday, August 14, 2019 – 1 hour, 32 minutes

This is the last episode of Ben and Dan’s podcast “takeover”! Sean will be back on the podcast next week.

We don’t think about time like we do money.

We all know (hopefully we know) that if you spend more than you earn, the debt will pile up. It might not hurt you today, but over time it will continue to hold you back.

Burnout has been recognized by the World Health Organization; that’s how prominent it’s become—or perhaps it’s always been this bad, and we’re just now recognizing it.

When we talk about burnout, we don’t talk about it as though we’re suffering from a disease.

But it is that damaging.

437: Don't Monetize Every Skill You Have

437: Don’t Monetize Every Skill You Have

Wednesday, August 7, 2019 – 1 hour, 28 minutes

Download: MP3 (120.5 MB) We’re wired to be transactional. It’s linked to our survival. And in the modern world… that means we’re driven to make money. To make money, we need to do valuable work using our most precious resource: time. Hence the expression Time is money. It can be hard to imagine spending—squandering—that valuable  Continue Reading »

seanwes podcast 436: Why You Haven’t Started Doing Content Marketing

436: Why You Haven’t Started Doing Content Marketing

Wednesday, July 31, 2019 – 1 hour, 31 minutes

Download: MP3 (125.4 MB) Sean is taking off the month of July to write his next book, Sabbatical. During his absence, Ben and Dan will record new episodes of the show. Sean will return in August. At Craft + Commerce, Ben and Dan both started to get uncomfortable about something: “Doesn’t it seem like everyone  Continue Reading »

seanwes podcast 435: Recovery From Depression (Part 2)

435: Recovery From Depression (Part 2)

Wednesday, July 24, 2019 – 26 minutes

Hey, it’s Sean McCabe with a sabbatical episode. Today’s topic is on depression. Specifically, it’s an update on my recovery from depression and a continuation of episode 380: Recovery From Depression (Part 1). If you haven’t heard episode 380, go back and listen to that first.

It’s been nearly a year since my last episode on recovering from depression.

What inspired me to record a second episode on this topic was a message from a listener. He told me he had pushed himself too far because he was comparing himself to me some years ago.

“Sean’s not burned out, so who am I to be?”

Little did he know I actually was burned out! Of course, I didn’t know it at the time.

I talk about comparison in this episode and why you can’t go off of what someone else is projecting. You don’t know anyone’s full story or what they’re really going through. You have to focus on yourself and your own health. It’s not worth ignoring the warning signs.

If you’re going through a hard time right now, know that it’s temporary. It’s not forever. You will get through this. You will come out on the other side, and you will be stronger for it. There’s a reason you’re going through this. I know it feels hopeless sometimes, but there is hope.

seanwes podcast: Building a Writing Habit

434: Building a Writing Habit

Wednesday, July 17, 2019 – 2 hours, 1 minute

We’re not here to convince you that you need to write every day. We’ve covered how it all starts with writing in half a dozen episodes. But even though you know writing is the key to producing your best work, to working through difficult problems, to being able to communicate with the people you want to reach…

You’re still not doing it.

We’re going to help you start writing every day: We’ll dive deep into how habits work and how to apply the latest science to the habit of daily writing. The show isn’t over until Ben, Dan, and everyone listening has a step-by-step roadmap to writing every day for the rest of their lives.

How to Create a Movement

433: How to Create a Movement

Wednesday, July 10, 2019 – 2 hours, 14 minutes

Sean is taking off the month of July to write his next book, Sabbatical. During his absence, Ben and Dan will record new episodes of the show. Sean will return in August.

Ben and Dan agree: we like seanwes. Sean McCabe is a great guy, and his brand has high-quality products and presentation (and great typography).

But what is it, really, that keeps us in the seanwes Community? That keeps us working with Sean, year in and year out?

Today we’re talking about how a brand becomes a movement.

seanwes podcast 432: Growing Your Business Without Losing Your Artistic Voice

432: Growing Your Business Without Losing Your Artistic Voice

Wednesday, July 3, 2019 – 1 hour, 15 minutes

Sean is taking off the month of July to write his next book, Sabbatical. During his absence, Ben and Dan will record new episodes of the show. Sean will return in August.

At Craft + Commerce, Ben attended a workshop by Rachel Rodgers: “Million-Dollar Badass: Nine Steps to Scaling Your Business to a Million”.

He asked Rachel a question, because it didn’t seem like her framework could apply to his business.

Her reply: “What’s I’m hearing is, ‘I’m a special snowflake.’”

Is that true? Could Ben really scale his business to a million dollars and beyond? And, if he did, wouldn’t he lose the creative voice that’s unique to his work?

Dan is with Rachel on this. He thinks Ben is doing something we creators and entrepreneurs do all the time: disqualifying himself—avoiding the perceived pain of failure by finding reasons to never try.

This is a fiery episode!

Craft + Commerce - Conference by ConvertKit

431: Craft + Commerce 2019 Recap

Wednesday, June 26, 2019 – 1 hour, 27 minutes

Ben Toalson and Dan Jacobson take over the seanwes podcast in Sean’s absence to talk about their recent experience at the Craft + Commerce conference.

Sean is taking off the month of July to write his next book, Sabbatical. During his absence, Ben and Dan will record new episodes of the show. Sean will return in August.

Dan was in the Community before he started working on the seanwes team. He will run seanwes in 2020 during Sean’s sabbatical year.

Ben and Dan had the opportunity to meet in person at Craft + Commerce in Boise, Idaho in June. Today, they share their experience at the event as well as get into a bit of Dan’s backstory.

Expectation of Transformation - 2020 Sabbatical Year

430: Expectation of Transformation – 2020 Sabbatical Year

Wednesday, June 19, 2019 – 18 minutes

I’m taking off 2020 as a sabbatical year. In this episode, I share what I believe will come out of taking off a year.

Speaking of taking time off, I’m taking off the month of July to write my next book called Sabbatical. I’m starting that month with something crazy: writing 100,000 words in a day. I’m live streaming the event on July 1st. More info on that at

In the mean time, Ben Toalson and Dan Jacobson are taking over the seanwes podcast. They have 7 total episodes planned out. I’m super excited to listen to their conversations. This will be the first time in 430 episodes that I’m not on the show! Ben and I will return to our normal schedule in August. Follow along with my book-writing journey at

Okay! On to the sabbatical topic.

As I mentioned in e427 (, I’m taking off an entire year as a sabbatical. We’ll have no car, no house—just traveling. I mentioned the countries I plan to visit in e427 as well (the list will likely grow).

Starting Seventh Week Sabbaticals in 2014 changed everything for me. It’s not only saved me from burnout, but given me incredible clarity.

Your best work is locked up right now. You can’t access it. Continuing to push yourself won’t produce the greatest results. You have to take a step back to unlock your best work. You have to slow down. You need maintenance. You can’t keep going with no end in sight. You can’t keep burning the candle at both ends.

The results from Seventh Week Sabbaticals have been so great, I decided in 2016 I would commit to taking Seventh Year Sabbaticals as well. 2020 will be my first sabbatical year.

I’m going into the 2020 sabbatical year with an expectation of transformation. I have seen the results of rest at a small scale, and I am trusting the process in expecting proportionally bigger results at a large scale.

But I’m not just sitting still and expecting (or hoping) for things to happen to me. I’m going out into the world to have experiences. I’m going to travel. I’m going to purposefully mix things up and change the environment. I’m going to change the location and change the cultures and people I’m around. I’m going to change my activities.

Stepping away from the status quo and zooming out to get a big picture look will be beneficial. I can spend time thinking about the work I’m doing as opposed to being caught up in doing the work.

I am fully convinced the six years following 2020 will be a success as a direct result of seeds planted in the sabbatical year. I have great anticipation, eagerness, and excitement.

Conversations will happen where I get ideas that will change my trajectory for the better. I’ll meet people, and build new relationships, that will last the rest of my life. I’m going into the sabbatical year with these expectations, and I’m recording this episode now so I can point back to it in 2021 when incredible things happen as a result.

I want to document this as I go to show you how I wrote my future. “I went in with anticipation, and eagerness, and then it happened.”

If I try to put a value on the results I know will come from the people I meet, the connections I make, the ideas I get, or the companies I start, it is many, many, many millions of dollars. I already know that. So I would be crazy not to do it. I would be crazy not to take a year off.

Would you commit to taking a year off, two, three, four, five, or six years from now if you knew the things that would happen in that year would result in a return worth millions of dollars to you?

I’m believing that beforehand, and going in with expectation.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


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