Download: MP3 (19 MB)


Show Notes

In this short-form episode, I take a step back and refocus the show in an effort to best serve the listeners and my original vision for the podcast. Reevaluating your trajectory and finding that adjustments need to be made isn’t fun. Change is rarely easy, but it’s needed for growth and improvement. While often bittersweet, it’s what brings a new season.

  • 3 key factors to setting the right expectations and then living up to them:
    1. Specifically-Define Your Target Audience
      • Who do you want to reach?
    2. Focus on the Specific Needs of Your Audience
      • Now that you know who your audience is, what do they need?
    3. Maintaing a Track Record of Consistency
      • How often are you delivering value to your audience, and when can they expect it?