Download: MP3 (Protected Content!)

Niche-ify your niche, right? But can you go too far? I kick off the first episode with new co-host, Ben, discussing when and how to hone down your specialization. Getting more specific can limit your reach, but at the same time it improves the connection you make with that smaller audience. This can help lower your competition, increase your effectiveness, and even result in being more profitable.

Already have access? Log in »