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Slow periods between client work can be tough. However, this is a fantastic time to grow a lot of areas of your business. Your down time can be used to build products, assets, improve your process, learn new skills, generate residual income and more. We look at a number of ways to get the most out of the time between client work.

Show Notes
  • 04:18 Using down time productively to help build your business and grow your audience.
  • 07:33 “What if I can’t afford to have down time?”
  • 08:17 Productive ways to utilize down time:
  • 09:17 Produce Products
    • What can you productize from your client work?
    • What have people asked you for previously?
    • What is a common problem that people in your industry or audience need solved?
  • 13:22 This could look like any number of things:
    • Physical product
    • Digital product
    • Book or Guide
    • Resources
    • Video Tutorial
  • 14:59 Build Businesses
  • 15:11 Having yourself be removable from the equation enables the business to function as a sellable asset.
  • 15:46 Don’t segment too much.
  • 22:08 Improve Infrastructure
  • 22:17 Streamline tasks.
  • 25:39 Polish Processes
    • If you don’t have a process, you need to write one.
    • If you DO have a process, revisit it and make sure it’s up to date. As professionals, we should constantly be improving on our process and tweaking and optimizing it with our experience.
    • Make sure it’s on your website.
    • If you DO have your process on your website, what are some ways you can redesign it to make it more interesting, or intriguing, or maybe just more comprehensible?
    • Ask a friend or colleague if they’re able to understand it well.
    • Find similarities in your project-specific processes, and look for ways to save time by creating templates.
  • 29:04 Survey Strategies
    • Talk to a mentor.
    • Bounce ideas off of a fellow business person or friend.
    • Connect with a community of like-minded people.
    • Write down and assess long-term goals. Break them down into actionable chunks.
  • 30:19 Create Case-studies
    • Case-studies show potential clients how you work.
    • You position yourself as knowledgable by displaying your process.
    • When clients see how you work, they trust you more.
    • They’re also helpful to other designers.
    • This will build your audience.
  • 34:18 The many benefits of case-studies.
  • 38:31 Talking about establishing residual income sources so you have the freedom to create more products.
  • 42:12 Competition can be good.
  • 46:09 When someone finds value in what you do, it’s often not merely the practical knowledge they get, but experiencing your unique answer to the problem is what is valuable to them.