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The previous episode on The One Concept Approach made some significant waves. The great deal of exposure it received generated a significant amount of feedback—both positive and critical. I unwind and converse with Ben about the many responses I received in what ends up being somewhat of a therapeutic session. We talk about how to evaluate negative feedback and receive it in a way that can have a positive effect. In conclusion, we are reminded that speaking passionately is often polarizing and that is to be expected. But the people you’re truly speaking to will benefit from your passion in spite of any opposition.
- 02:02 The target audience is not the people that are going to call you names or get angry but the people who want to grow.
- 04:51 If someone wants to continue working a certain way, my goal is not to change their behavior.
- 05:01 Where people get offended is when I am speaking with conviction. It’s polarizing, and people don’t like the situation being presented as black and white. I make the case of “If you provide options, you are working as a technician.” That’s not meant to demean or belittle. That’s simply making a distinction between a technician and a professional. If you are not providing the best solution but rather merely generate options, you are not a professional.
- 05:18 This is what people don’t like, because there is this misconception that if you’ve been working in an industry for some years, you are automatically a professional by default. This simply is not the case. You are a professional by the way that you conduct yourself.
- 06:03 An encouragement to those who are dealing with current clients who have not come under a process that was outlined in a professional manner.
- 06:46 There is certainly room in any industry for technicians—there’s nothing “wrong” about technician positions but let’s not delude ourselves by referring to them as professionals.
- 08:36 The piano loop I made to de-stress.
- 11:43 If no one is disagreeing with you, then you probably are not speaking strongly enough.
- 12:27 It’s ok if people unsubscribe or unfollow you. It’s better to have a more concentrated audience of a smaller number.
- 14:17 If you’re appealing to everyone, you’re not appealing to anyone.
- 15:03 When somebody’s making a good argument, that’s an opportunity for you to offer your voice and reframe what they’re saying and give another point of clarification to what you’re presenting.
- 17:56 Reasserting that clients should be deferred to in their areas of expertise—it just needs to be at the right time.
- 19:15 Why it’s so easy to take an assertive article personally.
- 21:16 “How often has this approach worked for you in practice?”
- 22:45 You can’t start by thinking “Clients expect this, so we have to work this way.”
- 23:08 “Well, this will never work because the client is just going to go to the other firm that’s going to give them 20 options.” Yep. They are. And that’s the wrong type of client. There is always the wrong type of client. Changing the way you work is never going to make all the clients the right type of client. They’re not going to get the benefit of an objective design process that a professional provides.
- 24:22 The clients that you want to come under your process are out there.
- 28:29 “Every voice doesn’t matter–only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.” – Seth Godin
- 29:21 Even the negative voices can be positive if you receive them the right way.
- 31:54 “Your haircut’s dumb.”