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Pre-sales can be an effective way of getting something built that you might not have the capital for, but I think people often don’t consider the costs. I see a lot of people jumping to the pre-sale model without weighing the pros and cons.

You have to remember that the WHOLE experience is a part of your product. That includes wait time just as much as it includes the quality of materials that you use. We talk about bootstrapping and why it’s not just for people that already have large audiences.

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