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You’re creative. You’re good at multiple things. Your biggest struggle is figuring out which of the numerous things you enjoy to pursue right now.

When it comes to the work you project, I’ve said many times before that you need to curate what you share. This is how you build an audience.

But I’m going to throw a curve ball at this idea.

What if you really are doing multiple things and doing them well? At what point do you break one of the pursuits off into another brand or separate feed?

Is there ever a time where you’d want to project multiple kinds of content from the same brand?

We tear this topic apart and dig into whether you truly need separate feeds or if you simply need to overhaul your existing brand and redefine or evolve it.

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