Download: MP3 (Protected Content!)

The 2nd step in overlapping with The Trifecta is Products. Using money saved from client work, we talk about treating products as a long term investment and not expecting to see quick returns.

We hit on a plethora of product-related topics including creating demand, ecommerce platforms, shipping, systems, when to restock, how much inventory to purchase, crafting the customer experience, how many products to launch with, what kind of conversion rates to expect, and insight into the right kind of emails you should send leading up to a launch.

Learn about launches, marketing, and why it doesn’t matter if you lose money on your first product.

Already have access? Log in »