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I recently received a series of questions from a potential customer. They were inquiring about a product and wanted some additional details. At the end of their list, they wrote one more question which they admitted to feeling silly asking but went on to say was important to them:

“How can I trust you?”

The profundity of this question struck me. Sure, I had plenty of social proof, but at the end of the day those are just numbers to this person.

How can you really know someone? How can you really trust them?

We talk about 3 ways to build trust, how trust leads to loyalty, and why loyalty positively influences the lifetime value of your customer.

None of this works if you’re focused on short term returns. It’s all about the Long Game Mindset.

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