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Everyone is always looking for a way to conjure the ever-elusive creative muse. Can you evoke creativity on a whim? Is it possible to turn on creativity like a faucet?

Maybe not quite. But creativity is something we can facilitate. Creativity comes when there is an environment that can foster it. We must encourage creativity by setting up the right context.

You might initially think that creativity comes from freedom. But when there is an abundance of possibility and a wealth of options, creativity is decreased. What we need is restriction to challenge our brains. It’s constraint that breeds creativity—not freedom.

In my last newsletter, I broached the notion of limiting choice. In this podcast episode, we dive even deeper into exploring the how and why of reducing choice for the purpose of boosting creativity.

We look at the places where we are most creative, how those contexts look, and how we can create similar environments in the future.

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