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If I could tell you exactly what you were thinking right now, would I have your attention? Whether it’s business or personal relationships, we all want to be heard. We want people to hear what we have to say. We want people’s attention.

Here’s the terrible truth: people only listen to what they want to hear. It’s true. Attention spans are short. We’re bombarded with ads, we scroll through infinite feeds, we are masters at tuning out. If we don’t want to hear something, we don’t listen to it—it’s that simple.

In order to be heard by people, you have to convince them that you’re reading their mind. “I was just wondering that. That’s exactly what I was thinking! How did you know what I needed?”

The answer is super simple: No, you’re not actually reading their mind, you’re doing the one thing almost nobody does—listening.

What are you listening for? That’s exactly what we talk about in this episode. We go into what to listen for, and how to deliver what you have to say in a package of what somebody already wants to hear. You’ll have people swearing you read their minds.

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