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How do you produce work that looks authentic? How do you find a voice that feels like your own? How do you say or create something original without feeling like you copied or ripped off someone else?
I break down it down into 3 parts: your actual voice, what you talk about, and how you say it. I talk about finding your unique voice in a written or spoken sense, but then also apply what we uncover to discovering your own artistic style.
I conclude with how to be inspired without copying and why you aren’t the one who determines your own style.
- Voice & Style
- 04:45 Sean: I’m going to break this into two parts:
- Finding Your Voice
- Writing Voice
- Spoken Voice
- Visual Persona
- Finding Your Style
- Artistic Style
- Recognizable Medium
- Visual Distinctness
- Finding Your Voice
- 05:19 Sean: Ben, do you feel like you’ve found your voice or is it something you currently feel like you’re discovering?
- 05:30 Ben: “I think yes, in part. It depends on the medium and if you’re asking about my writing, my art, or my design.”
- 3 Different Types of Voice
- 05:46 Sean: Ok, here’s how I break it up:
- Your actual voice.
- What you talk about.
- How you say it.
- 06:22 Ben: “Ok, so I’ve definitely found the audible voice you’re hearing right now. That was probably when I was when 13 or 14 years. I was like, ‘Where did this depth come from?’ But as far as my voice in terms of what I talk about, I’m beginning to see little glimpses of it. I can look at something and think, ‘Yeah, that’s something Ben would say.’
- 07:35 “I’ve taken the time to craft what I would like to say for certain things. I can attribute some of that to Twitter. There are quite a few people who don’t like having to condense their idea into 140 characters. But I feel like what it does for me is it makes me get rid of extra language. If I can communicate an idea in fewer than 140 characters, I feel like that’s when I have the best grasp of that idea myself.”
- 08:20 Sean: For me, it’s writing long form first and then condensing that or distilling it down rather than trying to start by working within the confines of 140 characters. It’s just such a small space to convey something.
- 08:36 Ben: “It really is. I think this practice also helps for long form because you’ve exercised your ability to get rid of extraneous words. So when you’re writing long form, you’re a more efficient communicator.
- 09:02 “Sometimes when I say things, I can tell it’s truly coming from a place of my own, very carefully thought out ideas. Other times, I say things and I know it came from one particular source. I guess finding my voice is not just about saying it in my own way, it’s about a experiencing it and coming into my own understanding of what those words actually mean—then communicating it from my unique perspective and experience.”
- 09:45 Sean: I think that’s what people struggle with in the beginning. They feel like maybe they’re an impostor, or they’re faking it, or they’re not unique. They just don’t feel comfortable.
- 10:02 Ben: “I’ve definitely felt that before. Just talking about it now, I feel a bit uncomfortable. I haven’t really given a lot of purposeful thought to communicating with my own voice. I’m not so sure that if you read an article I wrote that wasn’t attributed to me that you’d be able to recognize it as my writing. But that shouldn’t keep me from communicating publicly.”
- Your Natural Voice Needs Developing
- 12:47 Sean: When I listen to screencasts I made in 2011, I was so monotone. It was very uninteresting. I was just using my natural voice, which was very flat. I’m reserved, I’m calm, and monotone was what I defaulted to.
- 13:35 But it doesn’t make for easy listening and it’s not very intriguing. The listener doesn’t feel engaged in the topic and that just does a disservice to your message. That might be my natural state or my natural voice, but that wasn’t serving my message. It took an evolvement. Even if you go back to the beginning of this podcast and listen to how I talk, it’s different. You can tell a difference.
- 14:05 Ben: “When I was first starting out with podcasting, it wasn’t really my voice. I was borrowing little nuances from different people that I had heard in my very limited exposure.”
- 15:16 Sean: The biggest thing for me in developing my actual voice for podcasting has been purposefully listening back. I write, I record, I listen through to write shownotes, and then even go back and listen a third time. It really, really helps. It’s made all of the difference for me, because I’m analyzing how I’m talking and trying to improve it.
- What You Talk About Needs Curating
- 15:38 In terms of what I talk about, I used to just talk about anything and everything. I would project everything I was working on: user interface, icon design, illustration, branding, etc. Then, I started to curate my output. For a while, it was just lettering—lettering work, lettering tips, lettering techniques, lettering tutorials, lettering videos—that’s what I talked about.
- 16:23 Then I shifted to business, but it was this discovery process of putting a bunch of stuff out, honing that down, and one thing leading to the next. I didn’t know that talking about business or talking about professionalism was my “thing.” It took just putting stuff out to get to that point.
- 16:46 Ben: “Curating is a really effective and powerful thing. What curating does is it causes you to focus your efforts on a single pursuit and allows you to create a great volume of work in one specific area. When you spread out over many different interests, you can’t produce the same amount of work in the same time. Producing a large volume in one specific area is what really grabs people’s attention. It’s also what helps you find your voice.
- 17:54 “That’s where I feel like I am today. I’ve been doing multiple things. My voice isn’t as fully formed because I haven’t been focusing on one thing.”
- 18:20 Sean: That’s a great point—all of your efforts were on pursuing a variety of ventures. So you may be proficient in all of those but you don’t stand out in any one of them in particular. In my case, I went all out on lettering. I was all about that. I kept pursuing it and after many thousands of hours and years I arrived to a place where I felt like I had a unique style.
- 18:34 Ben: “Yeah, it’s not about how good you are at using the tools. That’s just one part of it. Using the tools is important—knowing how to take what you see in your mind and put it out into the world—but the more valuable thing is the unique voice that you offer to whatever you create.”
- Don’t Just Copy Others
- 19:37 Sean: Even though I knew a lot of the things that I talk about now in terms of business and professionalism, I didn’t really have a well-developed voice in this arena when I initially shifted my focus to business. If I were to write about those things, it wouldn’t have resonated with people as strongly because I didn’t have the voice. It wasn’t something I was going all out on.
- 20:00 I was scared. Initially, you say things the way you see other people say things. They’re successful. They say things a certain way, therefore you think, “If I do the same, I will become successful too.”
- 20:34 Well, maybe you get lucky and that’s the case, but there’s no guarantee. That voice might work for them because they came into it naturally and they were being a pioneer in their time. Maybe they weren’t emulating anyone and that’s why they became well known—because they were fresh, and unique and new. If you copy them, you won’t necessarily have that same success.
- 21:50 You want to look for what other people aren’t doing. How are they NOT saying it? You want to look for an intersect:
- How to Find Your Own Unique Voice
- 22:06 Sean: Picture a Venn Diagram with two circles:
- What feels natural to you.
- What other people are not saying.
- 22:31 The intersection of the above two is your unique voice.
- 22:44 I’m going to give my own story to illustrate. For me, it was professionalism paired with my own hyper-logical, no mined words INTJness. Professionalism is what other people really weren’t talking about, and what comes natural to me is being uncompromising. Professionalism is uncompromising. It spares no feelings. You’re professional or you’re not. You’re an investment or you are an expense. You solve problems or you provide options. You are a professional, or you are a technician.
- 23:24 I went on to define this:
- Professionals solve problems, technicians provide options.
- You don’t design for the preferential whim of your client.
- We are not designing for our client’s happiness, we’re designing for our client’s customers.
- 23:40 These are things that I started saying and that led to The One Concept Approach. A lot of people didn’t like that—let me rephrase: a lot of technicians didn’t like that.
- 23:56 You see how I’m being right now? I’m being uncompromising. I’m stepping on toes. Why? Because I’m here to help you be more professional. I’m here to help you be more successful. I’m here to give you the tough lessons and not to sweeten things up for you. I’m not going to do you a disservice.
- 26:01 Now don’t get me wrong, I was scared. That’s the point I’m making here. When I put that article and podcast about The One Concept Approach out last year, I was scared. Not scared because I was wrong, but scared because no one else was saying this stuff.
- 26:46 Sean: But you know how I knew it was the right thing? Here’s the reason it contributes to my unique voice:
- It fell in the overlap of that Venn diagram.
- It was what felt natural to me (being uncompromising).
- It was what other people were not saying (talking about design professionalism).
- 27:11 Ben: “On the note of what comes naturally, we don’t want to be contrarian and say the opposite of what other people are saying just for the sake of being unique. Look for those things, but then ask the question, ‘Okay, is this something that really aligns with my values?’ Natural in the sense that I naturally come to these conclusions, but it’s not something that people are talking about. Here’s an opportunity for me to talk about things that I already believe that are already in line with my values but aren’t really being articulated.”
- Diversify Your Sources of Inspiration (People & Industries)
- 28:09 Sean: For me, this ties into The Magic of 7 (Related: e053 The Magic of 7 & Why Your Voice Matters Even When Half a Dozen People are Saying the Same Thing). I’m going to bet that this is not the first thing you’ve heard on finding your voice. You’ve probably already heard other podcasts on this topic. You’ve probably already read blog post about finding your voice. Yet, here you are and you’re still listening to this. Why?
- 28:33 That’s the magic of 7. It takes hearing something 7 times for it to resonate. This means the people you look up to or inspire you aren’t always going to be saying things that magical 7th time for every person listening. There are a lot of people listening who are hearing those ideas for the first or second time.
- 28:59 It’s why you’re still listening even though I’m probably not the first person you’ve heard talk on finding your own voice or unique style.
- 29:10 Ben: “I guess what you’re saying is it’s not just about saying what other people aren’t saying but at the same time not worrying about whether or not something has already been said multiple times and embracing your unique expression of those ideas.”
- 29:26 Sean: Right, it’s not just trying to say new things. Maybe you’re wondering, “How do I find what other people aren’t saying if everyone’s talking about everything?” I would say expose yourself to a wide variety of people and different sources in different industries:
- 31:54 Sean: Maybe someone else out there does a really good job of explaining something but they curse through their entire presentation and you realize there’s a large amount of people that don’t resonate with that. Well, you can repurpose that same topic but in your own voice—sans cursing—and you automatically have a new audience.
- 32:38 You could probably talk about almost all of these topics from a different perspective because you have a different personality. You have a different way of naturally talking about something and maybe other people aren’t talking about those topics in the way that feels natural to you.
- 32:57 Ben: “I also have a different set of circumstances and I’m at a different place in my professional life and in my career. There are a lot of things that are very different about me and the way I express ideas and that’s a good thing.”
- Being Inspired Without Copying
- 33:46 Sean: I want to share my absolute favorite way of being inspired without copying.
- 34:06 This is something I learned from Erik Spiekermann. What he would do if he wanted to design a typeface in a particular style is he would immerse himself in examples of that style, sleep on it, and re-create from memory. He wouldn’t have those sources up as a reference because that would lead to copying, but he would immerse himself in very diversified sources of examples within this one style and then he would sleep on it. So it’s all in his head—his mind is processing it while he sleeps—and then in the morning he re-creates from memory. It’s inspired by those examples, but he’s not directly copying anyone.
- 34:57 This is a condensed version of how we all create from inspiration. We’re gathering materials, were gathering bits and pieces of inspiration throughout our day and then when we sit down to create we’re borrowing from this mental bank up of inspiration. Everything we see in real life, online, in magazines, on TV, and in other people’s portfolios we have stored and jumbled together.
- 37:08 Sean: Expose yourself to styles that may not even be what you like or want to do. It helps you diversify your own style.
- 37:33 A lot of people say to make a mood board and to have this nice, big collage in front of your workspace and look at that reference. No! Don’t do that! Immerse yourself in inspiration and sleep on it. Then re-create from memory with a completely fresh desk.
- Spend a Small Amount of Time on Inspiration
- 38:25 If you’re immersing yourself in inspiration all day that’s going to be counterproductive. You going to feel like crap. You probably know exactly what I’m talking about if you’ve done this before. You exposed yourself to too much and you no longer feel motivated. You’re no longer wanting to create. You just feel defeated and you’ve basically quenched the fire with this bucket of inspiration. That spark is gone.
- 39:44 You have to quit before you go in too deep. Otherwise, you’re tricking yourself. If you just keep hitting next, if you just keep scrolling, if you just keep swiping, what you’re doing is you’re killing the inspiration. You’re no longer a producer in inspiration mode, you’ve gone over. You’ve now switched into consumer mode. You’re taking every thing in.
- 40:31 Sean: You have to think of this spark like creating a campfire. You’ve got a little spark—if you dump a big huge truck load of wood on that, it will just kill the spark. You need small kindle for stoking that spark. Blow on the spark with some moss next to it so it can catch fire and burn the small sticks. You just need a little bit of inspiration.
- 40:49 Ben: “With the way that media works today, you can just keep swiping and blow through loads and loads of examples of things you’re interested in. What’s happening is we’re just overloading ourselves and going way beyond our capacity. That’s kind of the definition of consumer: a consumer is somebody who’s taking in way more than they have the capacity to process. Your brain patterns go into this dormant mode.
- 41:37 “What if we purposefully limited it to, say, only looking at five pieces a day? Not just look at it, but say ‘I’m going to imagine what it was like for them to sit down with a blank page and create this.’ Do that mental exercise where you’re allowing yourself to live with a single piece.”
- 42:13 Sean: I really like that idea because it forces you to be analytical about it. Even if you’re consuming, it forces you to be in creative mode because it you’re thinking about how you could re-create this.
- 42:56 If you’re looking at ton of stuff and just hitting “Next” really quick, you’re just flashing images at your eyes. That’s not putting you in creative mode, it’s putting you in consumption mode.
- Diversify your inspiration.
- Limit your exposure to inspiration.
- Sleep on it.
- Create from memory, not reference.
- What’s in a Style?
- 43:23 I wrote an article a year or two ago called What’s In A Style? I’m going to borrow from it here:
- 43:27 There’s nothing new under the sun, but that doesn’t mean that there’s nothing left for a newcomer to do but copy. I cannot stress the importance of diversification of inspiration enough. Too many new designers simply look to the forerunners in the industry and imitate one designer’s style.
- 43:45 When browsing, you’ll often notice that the style of a new designer’s work looks remarkably like that of a well-known designer. This is a problem. It’s clear that they have only a single source of inspiration, and they’re simply painting their message with another designer’s brush—one that was hand-crafted over the course of years, and honed through practice and personal innovation.
- 44:08 It’s not unlike what often happens in the tech industry. One company spends years in the lab trying new things, pushing the envelope, working hard to break into uncharted territory. The lazy company merely lifts the fruits of the first company’s labor by imitating the results. They skip all of the hard work, effort, and research that brought the first company to these conclusions. The first company doesn’t “own” any one particular aspect, but they are the author of the style that they’ve developed over many years of innovating. It is the combination of all the comprising elements that results in the uniqueness that is their resulting line of products.
- 44:53 When it comes to lettering (substitute your pursuit here), we’re so far from having exhausted all possible expressions of style. There’s more than enough room to be unique in your pursuits. To complain that there isn’t anything left that hasn’t already been done is the whine of a lazy designer.
- 45:24 Don’t concern yourself with “having a style.” Style is a word other people use in reference to someone’s work. It comes organically, with time and dedicated creation. As the designer continues to push the boundaries, eventually they arrive at a place that is fresh and uncharted. When their blood, sweat, and tears have carried them to a place that only dedicated innovation can reach, they can continue creating in good conscience. This is a style. Others begin to recognize the pattern of work as being within a classification that does not fit any existing group. It is then that the work is referred to as being an artist’s “style.”
If you’re worrying about what the wrong type of people think, then you’re watering down your effectiveness for the people you want to reach.
You want to be unique? You have to do what other people are not doing—and that’s really, really, scary.
You’re all about this one thing—this one particular industry—you need to get outside of that. You need to experience other industries.
You need to take in new personalities with unique voices. Put those together.
Maybe you hear someone talking about a completely different subject that you’re not interested in, but the way they approach the topic resonates with you.
That’s a piece of something that you can take and apply to whatever you’re about.
If you only have one source of inspiration you are naturally going to imitate them.
You’re no longer a producer going out and seeking inspiration, you’re just another person that’s consuming what someone else has created.