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Look, I get it. You’ve worked hard to build up your expertise. You’ve put a lot of effort into making your product. You know it’s good! You know you can help people! Can’t they just pay and see for themselves? Must you really go through the awkwardness of selling? It seems so… dirty.

The trouble is, you do have to sell. It’s a noisy world and selling is the cost of entry if you want to do business. You have to promote. You have to market. But you can do it in a way that doesn’t make you feel gross.

In this episode, I tell you how to market your products and services without feeling like a slimy salesman. You’ll hear a trick for how to market every day without feeling like you’re selling every day.

I give you a way to keep from feeling spammy when you promote, two ways to prevent over-spamming (and how I plan to do the second one), as well as the reason I only ever make a single promotional post on social media for any one given thing.

Lastly, we talk about why you feel bad selling, I share my “don’t be afraid to sell” email, and explain why it’s not self-promotion unless you’re selfish.

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