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As a content creator, you simultaneously face two challenges: providing relevant content for your existing audience and coming up with something intriguing enough to also attract new people.

There’s a tricky balance between delivering the depth your long-time followers crave while creating entrance points and handles for first-timers to grab onto.

As if this wasn’t challenging enough, you then end up dealing with yet another party: the hecklers (aka the “Trolls”). These people aren’t within your existing audience, but can be easily mistaken for people in your potential audience.

How do you recognize the person who is never going to be in your audience? How do you avoid catering to their criticisms out of hope that they turn into a loyal fan when really they were never interested in anything other than heckling?

We talk about finding your message, going deep with the audience you have, growing your audience, and navigating the confusing nuances between legitimate criticism and full-on trolling.

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