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There’s a reason more people don’t quote projects using Value-Based Pricing: it’s hard. It’s really, really hard. Value doesn’t exist in a vacuum. There are a lot of factors to consider.
There’s your time, project costs, duration of the project, value relative to market averages, project risk, expected time to realize value… in total, we cover 9 factors that affect a value-based price.
This is complicated stuff. Justin is helping me develop a tool for Value-Based Pricing to be included with our course at ValueBasedPricing.com that will help you with all of the percentages and the math. Of course, a tool by itself can’t do everything for you. That’s why in this final installment of our Value-Based Pricing series, we take you step by step through every factor that you need to understand.
There was so much in this episode, that we went well beyond an hour and started pushing an hour and a half. I was about to cut it off because we’d been going for so long, but there were so many questions in the chat, I decided we would stick around and answer as many as we could. It ended up being 2 hours of solid gold.
I know there are many of you who are not Community members and don’t get to listen to the live stream, so I thought you’d appreciate that we took extra time to answer nearly a dozen questions from people wondering how to do Value-Based Pricing and included this extra segment in this episode for free.
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