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Just about everywhere you go, you see comments. All social media has commenting ability and everyone has a chance to voice their opinion.

This makes sense for social media. After all, the people are what make the platform. But what about for your own domain? Should people be able to comment on your website?

The immediate answer seems to be “yes,” but remember: your website is your platform and letting people comment is giving them some of your platform.

You are offering them an opportunity to be seen by your readers and that’s a very big responsibility.

Comments can be useful, and you’ll hear me acknowledge some of the upsides, but I’m also going to make some compelling arguments for disabling comments on your website entirely—as well as showing you what to do instead to maximize engagement.

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