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You may have heard me talk about the importance of building your own platform, but social media is also a great way to engage with people.

Your audience is already using social media, so meeting them where they’re at can work to indirectly bring them back to your site.

It seems like you’d want to engage on a bunch of platforms and share your work in as many places as possible, but today we tackle an interesting question:

Is there such a thing as being too many places?

At what point is someone’s first experience with your brand potentially a negative one because you’re on a platform where you’re not really engaged?

I don’t think the answer is as simple as a number. There’s a fine balance to strike between maximizing what’s working right now and being an early mover on the next big thing. We talk about that in this episode.

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