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I have to take off a week from podcasting.
The Community is set to finally re-open on Monday, May 18th, with a very big launch after being closed for developments for over a month.
However, there’s an incredible amount of work left to do. Recording 3 or 4 podcasts a week and shipping them with featured images and shownotes is more than a full-time job. There simply was not going to be enough time to re-launch the Community if I continued my normal podcasting schedule.
This is where I had to face a reality: I’m going to have to break my routine.
You’ll hear me face this reality and talk through the impact breaking a routine has on an audience. While I initially felt like I was doing my audience a disservice, I came to realize that it would be an even bigger disservice to neglect taking care of the very things that allowed us to continue providing value.
This episode also takes an interesting turn. I talk about prolific filmmaker Casey Neistat who’s been doing insanely epic, daily vlogs for nearly 50 days in a row now.
We talk about overcommitting and what happens when an audience comes to expect an unrealistic output resulting from overcommitment.
Highlights, Takeaways, & Quick Wins:
- Reputation, consistency, and reliability all have an effect on your brand.
- If you’re going to break your routine, make a big deal out of it.
- You can’t just be all about providing free value—eventually you have to sell.
- In order for a break or sabbatical to truly recharge you, you have to use the time to rest—not just fill it with more activities.
- The scheduled breaks you have on your calendar aren’t places to fill with more stuff.
- You have to say no to some good things so you can say yes to great things.
- Look for the valuable lessons when you take a break from any routine and share them with your audience.
- 05:40 Sean: I like routine. I find a sense of comfort in it, even if it’s something I have to work hard to maintain. If you work out at the gym every day, that may be hard work but there’s a sense of comfort in that because it’s consistent. What we do here at seanwes is very similar—two podcast episodes a week and every seventh week we take the week off for a Small Scale Sabbatical because we work so hard and we’re so consistent in showing up. I’m a full-on or full-off kind of guy. I’m either going to do something to the best of my abilities or I’m not going to do it at all. When I’m in full-on mode, all I do is work, and I realized I was heading towards burn-out if I continued to do that. As a way to check myself, I started doing the Small Scale Sabbaticals.
- 06:46 Ideally, you take a break during your day to refresh and a day off every seven days on a Sunday. Why not take a week off every seven weeks? That’s what I do now and it’s been tremendous! In a couple of weeks, my wife and I are taking a trip to New York City for our belated fifth anniversary trip, which is happening on our sabbatical. We don’t always travel on the sabbatical but we have the opportunity to since we’ve set aside the time. We’ll also be moving this year and we’re looking to rent a house with more space. We’re gearing up to launch more products this fall and we brought on Cory Miller as the Product Director to help with that. We’ve already got all this inventory and it’s only going to continue to grow, so we’re basically running out of space.
- 08:15 We’re hoping to move over the next sabbatical week in July. After that, I’m speaking at a conference in Las Angeles, so we’ll be spending the sabbatical that’s right after that hanging out there and going to San Diego. Basically, the next several sabbaticals are accounted for for various things. Other than that, we have our normal routine of shows going out consistently, but there’s so many things. I’ve got hundreds of emails in my inbox and I hate the feeling of not being able to get back to people.
Making Time Outside of Sabbaticals
- 09:08 The main thing right now is that the Community registration is closed. The Community isn’t closed—we still have hundreds of people in there—but for the entire month of April registration has been closed. New people can’t join because we’re switching all of our email systems from MailChimp to InfusionSoft, a very advanced system that we’ll be using for email marketing. It’ll be nice because we have all these different shows on the network, in addition to courses and newsletters. Right now, I’ve got 16 to 18 lists in my MailChimp account and it’s a nightmare. There’s duplicated people across those lists and we just need to switch to InfusionSoft’s tagging system. You don’t have separate lists, you just tag people so there’s no duplicate contacts. I can tell it to send a newsletter to all the people tagged with, “Interested in In the Boat With Ben.”
- 10:20 We’re also using the tagging functionality for the Community Membership. When someone buys a membership, it gives them a tag and on the website, if they have that tag, they can access the member area. It’s a very complex system and it’s taking a ton of time to put together. InfusionSoft is great for the advanced stuff but some of the basic stuff just isn’t as easy as MailChimp makes it. After some research, I finally figured out how to make a custom email confirmation design, which is already done for you with MailChimp. The situation I’m in now is I simply don’t have the time to do that with the shows and everything else that’s on my plate.
- 12:22 I’m working on Value-Based Pricing, which I had to put on pause to work on my Creative South conference talk and now that I’m done with that, I was going to go back to Value-Based Pricing, but really I need to revamp the Learn Lettering autoresponder. Sales have dwindled there and now it’s outdated, so I need to freshen it up and be more purposeful with that.
It’s easier to get more revenue out of a place where you’re already bringing in income than it is to create a whole new stream.
- 13:05 I need to be smart and apply myself toward that. Before I can do all of that, I’ve got to reopen the Community registration and meanwhile, there’s hundreds of people on the waitlist. They’re eager to join and they’re sending me emails or asking to open it in iTunes reviews. We’re trying! I can’t even explain the situation with InfusionSoft completely. We have to consider all these different usage cases: someone has never been a member and they sign up for a monthly membership, someone has never been a member and signs up for the annual membership, someone is a monthly member and they switch to annual, someone is an annual membership and they switch to monthly, etc. We have to decide what tags they get, what timers they go on, and what emails they get.
- 14:06 Ben: That’s not to mention if they’ve been a previous customer of yours or they’re on another list.
- 14:12 Sean: Or if they signed up, stopped their membership, and then came back. We’ve mapped out what it should look like but we’re not InfusionSoft experts, so we’re waiting for a pro to consult with us and this guy is on the other side of the world. His availability is pretty short and in the middle of the night for us. Cory insisted that we have beanbag time and told him I didn’t have time for it.
- 15:31 Lately, I feel like I’m making the switch from the person who does things to the person who’s a team leader of other people that are doing things. It’s difficult! I start trying to do something and all of the team members need something from me all at the same time. That’s in addition to what I’m trying to do, let alone emails or anything else that needs to be done. We did beanbag time and I told Cory that I needed a whole week to focus on InfusionSoft and the Community landing page. Cory has been working constantly on Community testimonial videos and the overview video, but we still need to write the copy and do illustrations. I needed a week to do all of that but my next three sabbaticals are full, I just didn’t have the time! It seems obvious now to look at it, but I needed to make the time. I needed to say no to things, but in my mind I couldn’t. Cory told me I needed to take a week off.
- 17:33 I decided to take next week off from my regular routine—I’m not going to do podcasts. It’s not even a sabbatical week and it kills me. I set these expectations, I have a routine, I’ve made commitments, people are expecting new shows and I have to say no to those so I can do other things. There’s a lot of people that tell me, “Sean, nobody cares. You’re the only one who cares. Lots of people don’t care about the consistency of their podcast output, so it doesn’t matter.”
- 18:31 Ben: Have you arrived at why it bothers you so much?
Reputation, consistency, and reliability all have an effect on your brand.
- 18:40 Sean: If you were to ask someone, “Is Sean going to deliver on this thing he said he would?” people say, “No question. If Sean said he’s going to do it, he’s going to do it.” That’s powerful and I know that takes a hit, so that’s the hardest part for me. You said people need to hear this, Ben, why?
- 19:50 Ben: I feel like you’ve got this big buffer protecting the perception people have of you, your reputation, and your commitment to following through with things. Even with this break you need to take that’s in the best interest of, not just yourself but everyone involved, your reputation is well-protected. You often give people those pieces of yourself that aren’t perfect and you show people how hard you work. You show people how much you have to learn in order to fulfill these commitments and you show people that you’re human. The value in that is that people don’t often get that from the heroes they look up to. People feel so distant from their heroes because of the lack of vulnerability, they don’t see the potential within themselves. Anytime you’re vulnerable or show weakness, the value of that to your audience is they think, “Sean is human and I’m human too. Maybe I can do the kind of things Sean is doing. Maybe it’s possible for me.”
- 21:43 Cory: You’ve built up this reputation to where it’s ok to take this break. The people listening may be in the same place where Sean is. This isn’t about an extra vacation, but about having other things you’re trying to work on to. If you’ve been following through with the promise you’ve made to your audience, then you should assess whether or not you can do this as well.
- 22:28 Ben: There’s also the aspect of you having made these promises and commitments to show up, but you also talk a lot about listening to what people want. What you’re hearing overwhelmingly is that what people want is going to require something different than what you’ve committed to right now. You can’t do it all, so you’re really saying, “If this is what you really want, then this is what’s necessary in order for that to be able to happen.”
If you’re going to break your routine, make a big deal out of it.
- 23:12 Sean: I feel apologetic because I’m not going to be delivering on a promise or something I’m normally consistent with. I think it makes a difference to your audience when you make a big deal out of not showing up when you said you would—it gives it more weight to them. A lot of people start blogging and then just stop doing it. They don’t talk about it or make a big deal about it and I think you should. I remember giving Kyle similar advice before Creative South. Kyle was going to Creative South and normally he sends out newsletters. He sent out a newsletter that said, “I’m going to a conference next week and there’s not going to be any new stuff. I think this conference will be beneficial and it will help me be more creative. I think it’s going to go right back into my work and make it even better, but I want to let you know there won’t be new stuff.” He acknowledged it and made sure they were aware of it.
- 24:43 Ben: That comes back to Relationship Marketing. You’ve got a relationship with your audience. Think about any other relationship: if some kind of routine they’ve come to expect changes suddenly and you haven’t communicated it, it can be jarring.
- 25:34 Sean: I like what Brandon says, “The people that are saying not to worry about the consistency, they’re really extending you well-deserved grace.” Alice said, “Scheduling things on a sabbatical isn’t a sabbatical. Take a week.” She’s spot on. That’s where I went wrong! We talk about scheduling margin, not just thinking you’ll eventually get a break. Don’t just see the scheduled blank spots on your calendar as places to fill in with stuff. This isn’t to say taking a trip is wrong but moving or speaking at a conference over a sabbatical isn’t really the same. I need to purposefully not do things instead of saying, “Look! I’ve got a week, I can do all these other things!” That’s what I’ve been doing and now I don’t have that margin, I have things I need to do and I’m having to carve out of my normal routine to get that time.
I’m not feeling the normal benefits that I should be from sabbaticals because I’ve filled them up.
- 27:39 Two sabbaticals ago, I spent between 30 and 40 hours learning InfusionSoft. I’m doing stuff on sabbaticals but the time I spent learning was ok, because I didn’t schedule it. I had the freedom to make music during that time but I wanted to learn stuff too. It wasn’t a time crunch or anything. These other times are examples of filling up the margin.
Building Revenue for Sustainability
- 28:16 It comes down to doing podcasts and giving people free value is good, but it doesn’t directly translate to revenue. Indirectly it does and eventually it comes back around, but right now, I’ve had Community registration closed for the whole month and it’s had a big impact on revenue. Our payroll is in the neighborhood of $20,000 a month and honestly, we brought in less than half of that in April from all sources of revenue, including Learn Lettering. If you think about it, a $20,000+ a month payroll and you make half of that, that money has to come from somewhere. I have money set aside but I don’t have a ridiculous amount of money set aside. I’ve invested a lot of this back in.
- 29:24 You hear me talk about content marketing, providing value, the Rule of Reciprocity, and Relationship Marketing, but eventually you have to sell. You’re putting credits in so they know that you’re someone of quality and you’re going to give them value. You build trust so they want to buy from you. People are skeptical now. They can search and look at reviews or competitors from their pocket. You’ve got to play the long-game but eventually you have to sell! If this business is going to continue and for me to continue paying my employees, I’ve got to have revenue coming in. It’s not unlike having a family, you’ve got people you have to take care of.
- 30:34 Ben: That’s not something you should feel apologetic about or should put you on the defensive. When or if someone tries to come at you with, “You’re doing all this stuff for free and now you’re asking me to pay you for something?” it’s in the best interest of you and your audience for you to be able to support yourself. Beyond supporting yourself, you’ve got to be able to pay for the resources you need in order to put out the free material. Supporting yourself isn’t even enough, you have to go beyond that, otherwise none of this would exist. If you kept going with this normal routine and you only used sabbaticals to actually take rest, when are you going to take the time to do something that would make revenue?
- 31:51 How much longer could this and the other shows on the network continue going at the rate and quality level they are before we’d have to turn the lights off? People don’t want the lights to go off and they don’t even want to worry about whether or not this show will be able to keep going. They want to know this is going to be a part of their lives indefinitely. When you say you’re taking a week of from doing it, it seems like such a small piece of your time compared to all the other times you’ve been showing up consistently. There doesn’t have to be a doubt in anyone’s mind that this is going to continue being a part of their life.
- 32:54 Sean: Alice says, “Pass the torch to the other shows. They can carry seanwes for a bit so you can recharge and get things done.” That’s another fun thing! Ben and Aaron’s shows just launched and we’ve got other shows coming up. Not that I intend to take off normal scheduled podcasts all the time, but eventually, if I did, it’s not like the network is dry. You’ve got to take care of things and keep the lights on, otherwise there’s not other podcasts, because we’re paying for those. The primary thing we’re focusing on right now for revenue is closed down for good reason, but we need to get it back up. It requires a lot of my time.
I need to say no to some good things so I can say yes to a great thing.
- 34:00 Ben: I don’t know if I agree with having to be apologetic, but I think you can acknowledge that it’s potentially jarring for someone when you to do something different than the expectation you’ve set. Instead of landing on being apologetic, go into why this is so good for you and why it’s so good for them. Go into the benefits and shift their focus from this small window of time where they’ll be missing something to the much larger picture. Let them see the big picture again because when you’re able to help them see it, it automatically makes this break small.
- 35:04 Cory: You can even trade being apologetic with being appreciative. You can say, “You guys have been here and I want to let you know I’m taking a break but I’m thinking about you. Everything I’m doing is to grow and expand.” This is a time of expansion for you and you’ve got to do some work for that.
- 35:34 Sean: I like that spin on it, because I am appreciative of the listeners. I appreciate that they have these expectations and are so eager to listen regularly. I want to be able to provide more value to them. I realized that about 100 episodes ago, we did the freeloaders episode. I have a feeling that anyone that would be upset I’m not doing podcasts next week is probably someone who’s a freeloader. They’re used to their free, valuable content and they’re not thinking about the fact this show costs me thousands a month or that last month I made half of what payroll needs to be because I closed the Community down. They’re not thinking about giving back or compensating for the value received. They’re not being appreciative of the fact we don’t make them listen to sponsors or sell they’re attention.
- 36:55 The only way we’re able to do this is because people are supporting us and signing up for the Community. We don’t want to sell your attention or put ads in front of you. We respect your time too much, we want to give you value, and we expect that if you get something out of it that you’ll return the favor and support us. I imagine that anyone who would be upset about me taking a break is someone who never wanted to support us anyway.
- 37:30 Ben: When I was talking about not being apologetic, in the chat room Sarah said, “Great point, but I also think it’s important to acknowledge the truth: you’re taking a break and they won’t get anything. That must not be undermined.” That made me think of the fact that there’s varying levels of audience engagement. You’ve got the freeloaders who might get upset, the loyal listeners who understand what we’re about but they’re not in a position to support us, then you’ve got the Community members. With those varying levels of engagement comes varying levels of communication and expressed sentiment regarding the experience they’ll miss. To the general audience, you might not focus as much on being apologetic, but still express your appreciation and communicate to them what’s going on.
- 38:42 On a recent In the Boat With Ben episode, we talked about how in the world we have to focus on being efficient in communication, but at home with our families, we want to give them more than just the most efficient communication. It’s about fostering that relationship. Think about the Community as our family and we want to foster better communication there. It’s good to give them a little bit more.
- 39:25 Sean: I like what Rachel said in the chat room, “I would call in sick to my day job and call it a mental health day.” That’s really good, especially for a parent. On the topic of freeloaders, Jean says, “It’s not just about getting the free value, but they also aren’t thinking of you as a person.” Aaron also pointed out that it’s not just my time, it’s Ben’s time, Cory’s time, and Laci’s time. Every week it takes hours and hours to produce something valuable for free. We’re paying a really long game here. We’re providing so much value, but at this point, I’ve got to stop to be able to make sure we can sustain this.
- 40:29 A business needs cash flow to be sustainable. In order to get business, you need customers or clients. In order to get those customers or clients, you market to them—advertisements, phone calls, knocking on doors, reviews, etc. There’s a lot of ways to market and one of those effective methods is content marketing. Content marketing is blog posts, newsletters, podcasts, videos, and even courses. You’re giving people content but it’s serving as marketing.
People will pay attention to your brand because you’re giving them something of value.
- 41:38 They could very well be a freeloader, take the value you provide them, and apply it to their own business and benefit from it—that’s the whole point. We’re not just giving teaser content or saying, “Buy the full thing that benefits you!” We’re just giving. For seanwes, it’s like 80% or 90% content marketing. What is it marketing? How does the business sustain itself? You can’t just be all about marketing, eventually you have to focus on your products. The people are here and you have tens or hundreds of thousands of listeners, now what? What do you have to offer? What problems can you solve for them? What products do you have available? In our case, what membership are you offering?
- 42:43 If you’re listening and resonating with what we have to say, you appreciate that we talk about subjects others don’t, and you feel like you can relate to us, there are thousands of others like you. Since we’ve been so consistent, we’ve brought people together like you and we’ve built the infrastructure to facilitate those connections, both online and offline. People are able to connect because of the Community. Eventually, that will sustain all of us completely, but the goal has never been revenue with the Community. With everything I do, I just pour back into it because I care about the people. I want this to be an awesome place. A lot of other membership sites have a private Facebook group, that people pay $97 a month for, as their membership site and I don’t get it. I’m not making up that number! You have to go on Facebook, see notifications and ads, and pay $97 a month to interact with this group.
- 44:51 That’s many times what we’re pricing the Community at. That’s the cheapest and quickest route to facilitate group communication in a private arena. The experience is so poor. Instead of that, I wanted to make something custom for the people, so I’ve poured everything back into it. The results speak for themselves. The people we have here and the connections being made are immensely valuable. Just yesterday, people were saying that the annual fee is nothing for the value you get there. You can go in there and get a bunch of smart people to answer your questions immediately. Just being there to glean from other people and seeing the questions you didn’t even know to ask is immensely valuable.
- 48:38 Sarah asks, “When you’re on a public routine (e.g. weekly blog, weekly podcast, daily output on Instagram, etc.) is it better to let your audience know they won’t get anything or prepare something smaller for them to enjoy anyway?” I like the consistency. Even if you can’t deliver something as big, I like being able to give people something so I stay in the forefront of their mind as much as is possible. That’s usually what I do for the sabbatical, I put up mini sabbatical episodes that are a few minutes long. It’s not an hour-long episode, but it’s a little something. I can’t worry about that this time, I’m just taking the break. I’m letting people know but there could be room for giving people a little something. What could you do in 20 minutes right now to provide value to your audience?
- 50:50 Here’s an idea though: you’re breaking routine already, why not just totally embrace breaking the routine? Say you’re going to be gone a week when you would do normal posts, but you’ll have time in airport terminals or traveling. On Instagram you could post a photo that just says, “Ask me anything,” and you could spend that time answering people’s questions and providing value. Who’s going to complain about that?
- 51:49 Ben: Rachel says she usually writes about the sabbatical the week after. I love this because:
There’s going to be something valuable you can take from any break in routine, and you can share that with your audience.
- 52:14 You’re not going to waste that. Whether it’s a vacation or a conference, you’ve shared those experiences, Sean, and it’s fun to watch. It’s valuable and had you not allowed yourself to have that experience, you wouldn’t have it to share with people. People want that stuff too.
- 53:14 Sean: Kyle asks, “How do you handle committing to something you’ve never done before and realizing it was way more complicated than you anticipated?” Ben Flack, one of the Community members, thought he had a couple weeks left on a project, but really only had a week left because he did the math wrong. He was asking if he should ask the client for an extension, which would be awkward, but he didn’t know what to do. I told him he made a promise and he said he would deliver on that deadline. Sometimes it’s a hard-set deadline for the client or just an expectation of time it will take you, but I told him to get the work done. I said, “I know you want two weeks right now but make it happen in one. Say no to things and have dinner at your desk, just get it done.” That’s how I think when I read this question but I know it’s not entirely realistic. I do get myself in over my head, like right now! I’ve been trying to do everything for weeks and I’m hitting that wall.
- 55:28 Ben: Because of the experience you have, Sean, it’s rare that you overcommit yourself. You do challenge yourself to things you don’t quite know how to do yet, so I can see how when you get into something like that, there’s always the risk that what you’re getting into is beyond what you’re capable of doing.
- 56:11 Sean: Honestly, I feel like my baseline is overcommitting and I don’t let anyone else know. Everyone asks, “How are you doing all this stuff?” I can’t stop talking about Casey Neistat’s daily vlogs. They’re seven minutes long and they’re the best, most engaging thing you’ve ever seen. He’s an incredible filmmaker and story teller. I don’t know how he does it! He runs 10+ miles a day, every video has gorgeous time-lapses of New York City, he’s got three cameras with him, and he gets different footage from different angles all at once. So much goes into these, let alone the work he’s doing at his day job, and people always ask, “How are you doing this? How long does it take you to edit these videos?” He’s a pro and he’s super fast. When you’ve done something for a while, you get into the rhythm of it. Even with that kind of skill, how does he do it? He keeps dropping little hints like, “You guys don’t know how long it takes to edit these,” or once he tweeted a picture of himself sitting at a kitchen table with the glow of a Macbook on his face at night, with the caption, “This is me at 3am every night editing these vlogs.”
- 59:31 He was recently hired to do a video about an event and in addition to that, he still made a vlog about his day! He got home super late, edited the video he was hired to do until morning, then edited his vlog. He didn’t sleep for two days! How long can he sustain this? I don’t know, but the reality is he’s set this expectation of epic daily vlogs that people are addicted to. He’s up all night, every night doing this, and he’s overcommitting.
It’s not that I’m not overcommitting.
It’s that I’m always overcommitting and it’s what my audience has come to expect from me.
- 1:01:52 Ben: Part of me admires the work and effort that goes into that, and then the more fatherly part of me wants to know what the pay off is for you and the people in your life because there’s got to be something. What about the people in your life who need you as a whole person? You can’t just do that indefinitely and not have an end-game. We tend to hold those overcommitters up and we glorify this idea of staying up all night. I think it’s great to want to provide value consistently and to sacrifice things that are worth sacrificing in order to accomplish that, but you’ve got to be careful. It sounds like Casey is approaching the line where he’s not just sacrificing unnecessary things, but he might be sacrificing necessary things in order to keep up with the expectation he’s set.
- 1:02:03 Sean: There’s no doubt. In the chat room, Aaron said, “I fear that Casey is sacrificing too much family time.” I know he is. Beyond watching his incredible videos that are addicting to watch, part of me is watching to see what happens because he can’t do it forever. It’s not sustainable.
- 1:04:57 Ben: I receive your Sunday newsletter and I haven’t paid attention recently to when it comes out, but because I know how scheduled you are and the expectation you’ve set, there was a time when I would look at my inbox and be surprised that I hadn’t seen something there yet. The next thought I had was that it’s Sunday. Not that it’s the least important of the things you do, but that because you’ve overcommitted, this might be the thing that suffers on a rare occasion. It doesn’t bother me because I know how much stuff you’re putting out, but as a friend, I might be compelled to ask: how are you doing all of this and still having healthy relationships with people, taking care of yourself, and having time for you? I would be curious.
- 1:06:47 Sean: First of all, it’s my personality. I have very few close friends and I’m very close with the friends I have. I don’t let people into that inner circle very easily, but the benefit is that I don’t have a lot of those kinds of close friends and I like it that way. It means I don’t have to maintain as many friendships, so that helps. I don’t care to spend a ton of energy on 100 lukewarm relationships. I also don’t have kids, it’s just me and my wife. She’s the most important person, so if I’m able to spend time with her, then that’s the main thing for me. We usually watch a TV show during dinner and other than that, I don’t really waste time. What I do is what I love to do. If money was just magically in my account, this is still the work I would do and these are the people I would serve.
I love my work and that’s how I have so much regular output.
- 1:08:37 It’s my hobby, my passion, my work, and my life. It’s not sustainable doing this myself and part of how I’m able to put out so much now is because we have a team of five people doing things that I was doing myself at one point. You have to pay the price in life: you can pay the price now or you can pay it later. You can choose to live it up now and do what you want, but eventually you’re going to pay the price. I want to pay the price now and put in the hard work now, so I can reap the benefits later. I honestly think that 2016 will be the first seven figure revenue year and it will only go up from that point. That will be a direct result of the work we’re putting in here. I’m doing too many things that other people could help me do and in order to bring those people on, there has to be revenue. In order for there to be revenue, I have to make products that help people. In order for those people to be there, I need to put out content. It’s a long-game thing and I’ve been working super hard for it, but I realized that I can’t keep filling up these sabbaticals. If I want sabbaticals to help prevent me from burn out, I can’t keep dumping things to do into them.