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One of the hardest things to do when you work for yourself is explain what you do to others. You likely wear a lot of hats and your income probably comes from numerous sources.

When someone asks what you do, where do you even begin?

In the episode, we help you find your “hook” or unique selling proposition. It’s not enough to give someone the WHAT and the WHO. You’ve also got to explain the WHY in a way that makes you memorable.

We walk you through developing your pitch and beyond. After all, a pitch is not meant to close the deal, it’s meant to start the conversation. We talk about how to do it and provide real examples of what that looks like.

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