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Content marketing is all the rage these days.
If you want to make money, you need to sell. To sell, you need people to be paying attention. Content creation has become one of the best ways to get people’s attention.
You might be producing free content because you think that’s what you’re supposed be doing, but it’s important that you do it within a context that makes financial sense.
Free content can’t just be something you make for its own sake. It needs to be a part of your business model.
If you only produce free content, you’ll produce yourself right out of business.
In this episode, we talk about how to sell. You’ll learn when the right time to start selling is, what is the ideal balance between paid and free content, and even how to sell something that you previously gave away for free (no, it’s not wrong).
We talk about different pricing approaches, pricing models, and different ways to generate revenue. Beginners will come away from this episode ready to sell their first product. Seasoned business owners will get new ideas for generating additional revenue.
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