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On the most recent episode of the seanwes podcast, we talked about Backwards Building—my method for ramping up to a launch by announcing it ahead of time with a landing page (what I call a “Press Release”).

We’re continuing with that theme in this episode on content marketing.

Today, we talk about what types of content to create to market your launch. We really hone in on the difference between products that solve a problem and products that are “nice to haves”.

This episode is especially valuable for those of you who sell products that fall more into the category of art or entertainment. Because the value you provide is more intangible, you have some unique challenges when it comes to marketing.

We talk about those challenges and how to tell the story around your product using content to get people excited about it.

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