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Content marketing is all the rageā€”and for good reason!

(Content marketing = creating things like blog posts, podcast episodes, and videos as a way of attracting clients and customers.)

It’s a fantastic way to build an audience and attract a loyal group of followers who will buy from you and support what you do.

But there’s a downside: it’s not a quick solution. It will take 2 to 3 years of consistent, regular publishing for the bulk of benefits from content marketing to surface.

It’s a good long-term strategy, but is it something you should be doing when you’re just starting out and trying to make money?

This was the topic of a conversation Ben and I had over coffee at our last meeting. He’s in a similar place right now, and I actually recommended he stop focusing his efforts on content marketing and do something else instead:

Build one-on-one relationships with people and give them no-strings-attached value.

Why? Tune in to today’s episode to hear the discussion.

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