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The media likes to glorify young successes.

Teenagers and twenty-somethings selling their startups to a large company and making a lot of money at a young age…

We see the stories so often it can start to feel like it’s a common occurrence.

But it’s easy to forget it’s not the norm. These are exceptions to the norm. They’re big stories and we see these stories on a regular basis because the media publicizes them.

If you’re young, it feels like you’re supposed to have everything figured out already. “Look at all the people my age doing so well!”

If you’re older, it feels like it’s too late. “Look at all the people so much younger than me doing better.”

99.99% of the people who win are tortoises. Slow and steady. It takes consistent effort over a long period of time to attain any kind of lasting success.

How do you keep that perspective? That’s what today’s show is all about.

Highlights, Takeaways, Quick Wins
  • Overnight success stories have messed with our collective perception of success as a culture.
  • Age is not important.
  • Stop comparing your success to the success of others.
  • If you want to make it, you have to put in the long hours.
  • You can be the tortoise at any point in your life.
  • Starting to see the results of your investments is only the beginning of the journey.
  • Show up every day consistently for two years. Any results you see in that time are a bonus.
  • Share the journey instead of a picture of success, because it will attract much better people.
  • Your best work is ahead of you.
Show Notes
  • 07:10 Sean: For those that don’t know, there is a fable or an allegory, the story of the tortoise and the hare running a race. The hare is a rabbit. It’s a lot faster. You think the rabbit is going to win, and it’s a much more elaborate story, but basically, the rabbit runs and thinks he’s ahead. He kind of chills out and gets distracted. The tortoise is going slow and steady the whole time, and the tortoise actually wins.
  • 07:44 The turtle beats the rabbit against all odds. In today’s age, we see a lot of rabbits, a lot of hares, being promoted by the media. “Look at this person! They’ve sprinted to the finish line. They’ve become successful overnight. They’re super popular from these six second clips, these YouTube videos, or they sold their startup company. They’re only 18 years old. They’re only 24 years old.”
  • 08:14 The population is split between people who feel young and people who feel old, and the people who feel young see this and think, “My peers, people my age, are doing these great, incredible things, and here I am just trying to figure things out. I feel like I should have my stuff together already. I should know what I’m doing. I should be doing things like that.”
  • If you feel young, you may feel bad about yourself if you’re still figuring things out.

  • 08:41 And then you have people who are a little bit older, and they see younger people getting glorified in the media, these young successes, and they think, “It feels like I’m past my prime. All these people are younger than me. They’re doing better than me. What hope is there for me?”
  • 08:59 Ben: It’s really similar to that overnight success bias that I think that we have. I was having a conversation with Rachel the other day about this. She is reading a book, and the author is telling this memoir about how she became a best selling author and blogger. The story she told was a very short version of it. The story by itself isn’t biased toward, “Oh, this happened overnight,” or, “This took many days and nights of hard work, etc.”
  • 09:43 But when we read those stories, if those details aren’t filled in for us, it’s interesting what some people do with that. More and more people read those stories and they assume, because of the brevity of the story, that the path to success was similar, that it was just this overnight thing, instead of filling in the details for themselves.
  • 10:08 Sean: It looks like it’s overnight.
  • 10:10 Ben: Yeah. It’s not necessarily that it’s told that way, but those are the details that we infer.
  • 10:18 Sean: That’s a good point. I think some people do tell it that way even when it’s not. Not only do you have these anomalies, which is what those stories are—the 18 year olds becoming multi-millionaires overnight—those are exceptions to the norm.

The Glorification of the Hare

  • 10:36 Sean: We feel like young, overnight success is the norm because it’s publicized so much, but those really are the exceptions. Then you have people who have been working hard every day for 10, 15, or 20 years, and then they actually break through. Even those stories are spun as overnight successes. “Oh, so you’re working, and then you did this thing and this happened!” Well, yeah, that’s the most recent piece of the story.
  • 11:04 But it’s told in a way where that’s every bit of the story. Not only do we have these exceptions and anomalies being lifted up onto this pedestal, but even the stories of the people who have been working hard are told in a way where it seems like they were an overnight success, too.
  • 11:22 Ben: I don’t know if this is just because of how our attention span has shortened over the past decade or what the root of it is, but it seems like we don’t have the tolerance for that longer version of the story that includes all of those difficult pieces. It’s not easy to put that into a headline and make it look exciting or attractive. “This person spent years and years developing their craft and wanted to give up several times…”
  • 12:01 That’s not as interesting as, “This person started playing the guitar last year, and now they’re seven and they’re playing to concert halls.” I was talking about this before. It’s a chicken and the egg kind of thing. Did we create this monster? Or, as people were reporting it, did we just become more attuned to that kind of news?
  • Over-publicized overnight success stories have messed with our collective perception of success as a culture.

  • 12:43 It’s really difficult to break through that unless you’re being really intentional.

Beware: Comparing

  • 12:48 Sean: We have such a short attention span, too. Even the stories that are put in front of us, it makes us feel bad. “Look what this young person accomplished.” We don’t even see what happens after that. We don’t have a long enough attention span. We don’t see that the media chews up and spits out these people. It’s like, “Oh, okay, you got two million followers on Vine. You sold your startup company and you made $14 million.” What happened next?
  • 13:23 Ben: I think you’ve told this story before about a Kickstarter campaign. They were so over-funded that they actually had to shut their company down. They couldn’t keep up with the demand that they created.
  • 13:34 Sean: That sounds familiar. Maybe Cory Miller shared that one. It makes sense.
  • It can seem like something is a success, but what happens after that?

  • 13:46 We automatically go, “They made it to the front page! They got their 50 minutes of fame. They’re set for life. Now they are successful. What about me? I’m not successful. I’m a failure. I’m not seeing the results I want.” I’m curious, from your perspective, Cory, you’re how old now?
  • 14:06 Cory: 23.
  • 14:26 Sean: You are young, objectively. Early 20s. Do you feel like the picture we’re painting here about how the media glorifies young prodigies, young successes, and all of that stuff—do you feel like that’s accurate, from your perspective? What do you think about that? How does it affect the way you go day to day, for yourself, and how you view your own success and goals?
  • 14:55 Cory: I never measure what other people are doing to what I’m doing. I focus on my journey. I can’t change what I did when I was 12 years old and what I invested in back then, so I just focus on the now. Seeing those stories doesn’t really have any emotional pull on me.
  • 15:14 Sean: What about your peers? Do you think it’s the same for them? What have you observed?
  • 15:24 Cory: For my peers, I feel like I’m ahead of most of them.
  • I try to spend time with people who are above me, age-wise and success-wise.

  • 15:35 I feel like I’m slightly ahead of most of my peers, which is kind of encouraging. There’s also pressure.
  • 15:44 Sean: Do you feel like, in the grand scheme, you’re doing okay? Or do you feel like you’re falling behind, like you should have achieved more?
  • 15:50 Cory: Yeah, always behind.
  • 15:52 Sean: Really? What about you, Ben? In the grand picture, do you feel like you’re behind? How do you feel about that?
  • 16:02 Ben: When I’m not paying attention, my default emotional state regarding where I am professionally and in skill level, those kinds of things, it’s so easy for me to find examples of people who have accomplished the kind of things I want to accomplish sooner—my default state is feeling disappointed, frustrated, and in some cases, like I’ve missed opportunities. I think, “Well, now I don’t get to do that over again.”
  • 16:40 Also, I sometimes try to overcorrect by looking for examples of people who are older than I am who are just starting out or accomplishing those same things. Sometimes, I’m doing that to make myself feel better about where I am.
  • The problem with comparing my success to the success of others is that I’m taking the focus away from myself and putting it on other people.

  • 17:11 Instead of envisioning myself in the success that I want, instead of envisioning myself achieving that and thinking about the steps it’s going to take for me to get there, I’m putting my focus on other people. I’m not allowing myself to go through the mental exercise necessary in order for me to walk that path. It’s really hard. When I’m aware of it, when I’m conscious of the fact that I’m doing that, is the only time I’m able to take the reigns and say, “No, I don’t want to think that way. I want to focus on my own journey.”
  • 17:49 It’s like you were saying, Cory. My own journey, my own success. Thinking about other people is not going to get me there.

Reacting to the Success of Others

  • 17:59 Sean: I feel like I also tend to feel that way, sometimes, but it’s because I create that environment on purpose. This kind of goes back to the personality difference thing. When I put myself in a place where I feel like I’m behind, like everyone I’m surrounding myself with is ahead of me, it drives me. Whereas, I know that for other people, if they were intentionally putting themselves in that position, it would discourage them. I’m still not sure if it’s just a personality thing that’s the difference between those.
  • 18:36 Ben: It might be, but I think what’s an important factor in the scenario we’re talking about is that you’re also envisioning yourself. Some people see other people experiencing success ahead of them, and it causes them to believe that they can also do that. Sometimes, that’s a bad thing, when it’s absent of thinking through the steps and working out the path, when it’s idealistic.
  • 19:12 “Oh, they did that. I can do that, too!” That’s only half of the equation. Some people look at that, and they think, “Wow, I don’t know if I could ever reach that level of success.” The age thing is a really big issue. The people you surround yourself with, are they the same age as you? Are they older? That’s an important question, too, if that’s a factor for you. For some people, the age thing is such a big hurdle to get over. It’s difficult. I would love to be able to just turn that off and say, “Oh yeah, age isn’t important.” I know that age is not important, but I don’t feel like it’s not.

Age Matters Less

  • 20:03 Sean: I do feel like we have a lot going for us in this day and age. Young people are not so looked down upon as they were before, because people have seen these headlines of 18 year olds becoming millionaires overnight. It’s not really overnight. They’ve been working since they were 15 or 16 on a company, but still, it feels like overnight to anyone who’s 10, 20, or 30 years older than them. We’re used to seeing those headlines. It’s not abnormal anymore.
  • 20:35 A lot of young people are, by default, treated as potential geniuses. You know what I mean? “I’m not going to say anything stupid to this kid. He could be the next Facebook builder.” You automatically have a lot more default credibility as a young person nowadays. As someone who’s older, you look at someone like Gary Vaynerchuck, and he acts younger. He acts 15 years younger than he is.
  • 21:09 He’s going around with a hoodie on with the hood on, his Apple earbuds are tangled in a knot, he doesn’t even care to untangle them—he’s walking around with sneakers. He’s on his phone. Airports, catching rides, probably has untied shoelaces. He won’t tie his shoelaces if they come undone. He’ll wait until he’s stopped somewhere and there’s literally nothing else he can do, but he won’t stop to tie them. He acts so much younger!
  • People are acting a lot younger than their parents at the same age.

  • 21:50 They’re acting 10 to 15 years younger than their parents at the age that they are now, and that means that it’s like you have more time. People aren’t slowing down the same way. “Alright, I guess I’m done working. Now I’m going to go golf and watch TV.” People are still doing. They’re still moving. They’re creating, they’re building, at later and later ages. You’re treated more seriously younger, and as you get older, you basically have more time. It’s like we have double time at the beginning and the end.
  • 22:32 Cory: It’s funny how relevant this is. Just before I came to the studio, I met with someone who’s maybe in their mid 50s. He’s another filmmaker in town, and I got to meet with him in person. That was really cool. Like you were saying, it’s not that he looked up to me, but he had a level of respect for me. He told me that, too, and that was so cool. He was like, “I see what you’re doing. You have this drive, this passion, with what you’re doing with Behind the Film.”
  • 22:56 He really admired that. He’s like, “I wish I had that. I don’t have that drive and that passion.” I was like, “Yes, you do. You just don’t know where that is.” He’s not so much the visionary type. He’s not like a director, but he loves the technical stuff—the cameras, editing, the very technical stuff. I was like, “Maybe what you’re doing doesn’t align with what you’re really passionate about, which what you really love, the technical aspect of things.”
  • 23:26 That sparked something in him. He was like, “Yeah.” He has a really small team of people, but maybe he can work in the right place to where he has that drive and that passion. Like you said, Sean, it’s not about an age.
  • You can be the tortoise at any point in your life.

Success Is a Marathon

  • 23:43 Sean: 99.99% of the people who win in the end, who become successful, who make it where they want to be, they were slow and steady. Year after year after year, building, building, building. So many times, I heard stories from people. They talk about how the first 10 years they spent selling cars. They just kind of say it, but I’m like, “That’s 10 years!” Then they moved on from that. They started a company, and they built that over the next eight years.
  • 24:17 Then they brought in someone to take over that and started the next thing. It’s build, build, build, slow build. That’s 99.99% of people. It’s not an overnight thing that happens. If you want to make it, you have to put in the long hours. It’s a marathon. You have to go at a marathon pace, not a sprint pace. Not only that, but I have shared this quote before, and it has been shared a lot.
  • 497 of the 500 most popular symphonies were made after the composer’s 10th year of work.

  • 24:53 That’s incredible. The three that weren’t, those other three, were made in the composer’s eighth year and then two in the ninth year. Scott says, “What comes after showing up every day for two years?” You’re 18 months in, 20 months in, three years in, six years in? It’s nothing. If you’ve been doing this for a while, you’ve got experience. You’ve been doing this for ten years, and you say, “Well, I haven’t really made it.” Neither did the best composers.
  • 25:26 The 500 top symphonies were made after their tenth year of work—after! That could be the 12th year. It could be the 14th year. It could be the 18th year. The best work comes later. Your best work is ahead of you. That’s something to be excited about.
  • 25:42 Ben: Rachel is reading a book called Peak, and it shares a lot of the same ideas that Malcolm Gladwell did in his Outliers book, talking about the 10,000 hours and that kind of thing. She was telling me, “It’s really interesting what this book shares about attaining mastery.” I perked up, and I was thinking that maybe there is some new insight. Maybe there’s a shortcut. I think that’s where we are as a society.
  • As a society, we want a shortcut—we don’t want to spend ten years or multiple hours every day deliberately practicing something.

  • 26:25 She said, “Yeah, it takes more like 15 years.” 10 years is the baseline for being an expert. You need the additional five years to really get mastery. That’s where you get the really detailed, really granule skill you need in order to be considered a master at something.
  • 26:46 Sean: You have to build on that expertise. I got excited just thinking about the fact that we started this podcast just three years ago. That was before any course launch that I did. Three years ago, 2013, I was doing client work in the beginning of that year. We’ve done so much in three years! Cory joined in 2014. I had only been doing the podcast and everything pretty seriously for about a year before he joined, and he’s been here for over two years now. Half of the time that Cory has been here, that was all I had been doing before he joined.
  • 27:37 Obviously, we’re building on a lot of the efforts that I put in the years before, doing client work over six or seven years before starting this. Technically, it was seanwes before I started doing client work, but it was just a different iteration of it. The new version of seanwes, we’ve only really been doing that for about three years seriously. Focused, serious work—three years! Are you hearing this? Does that not shock you?

Sabbatical Year

  • 28:11 Sean: We’ve only seriously been focusing on seanwes for three years. That blows me away. We’re just starting to pick up momentum and steam, and I’ve been saying that I want to do a full sabbatical year in 2020. We do Small Scale Sabbaticals, and I’ve recently been talking to the team about how I would like to give the entire team a paid sabbatical year in 2020.
  • 28:46 I don’t know how it’s going to happen. I’m figuring out the details of it. I’m figuring that if it’s ever going to happen, it will be because we decided to do it and we planned and we acted. Why wait? If that’s ever going to happen, maybe it’s in 2019. I decide, “Yeah, let’s do this.” Then we make a plan, then we start working towards it. I figured, why not just move that date up and plan sooner? It’s 2016. We’ve got a little over three years before that.
  • 29:16 So I said, “Guys, what do we want to accomplish in the next four years? How can we get it done in three years?” That’s what we’re going to try and do. I’m thinking about the next four years like it’s nothing. Three years! That’s how long we’ve been doing this. It really starts to blow my mind when I think about that, how much we’ll be able to accomplish in the next three years.

Show Up Every Day

  • 29:47 Ben: Sean, I like how you say that this is only the beginning. I think that keeps your perspective in the right place. For people who are following this podcast, even people who have been listening since the very beginning, on your side of it, this really can have the appearance… it’s exciting. Publishing a show is exciting. Putting out a video is exciting, putting out those pieces of content. You see everything Sean has produced over the years, a lot of it on his own and with his team, even more so.
  • 30:26 It takes 17 hours, right, to produce one podcast episode, currently? There was a time that we were doing two a week, and Sean was the one doing it. That’s nearly a full time job of just getting these episodes out, in addition to all of the other stuff Sean was doing for his business. That’s the slow and steady part, the stuff that’s not exciting or glamorous.
  • seanwes appears on the outside as something that has sprouted up relatively quickly over the past three years, but it is really a result of Sean and his team showing up every day and putting in the work.

  • 31:14 Sean: I’m going to blow the lid off the secret. Scott says, “What comes after showing up every day for two years? I’m close, and I want to prepare for the next step.” Scott, here’s the secret. It’s the same thing. I say two years, because I have to relate to you where you are. When you haven’t done this before, two years feels like a long time. It’s enough of a stretch, enough of a challenge, that some of you will take up the challenge.
  • 31:49 What actually happens is that by the time you reach two years, you come to understand that showing up every day is what it takes, always and forever.
  • 31:59 Ben: Yeah, you don’t ever stop showing up.
  • 32:03 Sean: You don’t “make it.” You’re not an instant success. You won’t have all the money you need for the rest of your life after two years.
  • Show up every day consistently for two years and you will just start to see results.

  • 32:12 This is not, “I kind of started to sort of do something two years ago, and now it’s been two years.” Every single day, showing up. Whatever showing up means in your world. It could be writing, creating, exercising. Showing up every day for two years. Don’t expect results in that time. Just invest in the future. You’re investing in the future, and you’re going to start to see those results after two years, but that’s the beginning.
  • 32:45 Starting to see the results of the investments you’ve put in is the beginning of the journey. The whole journey is showing up every day. All of the best athletes, authors, and entrepreneurs, are showing up consistently. Sometimes, the results aren’t there. Sometimes, there’s failure. Sometimes, there are things you encounter, and you have no idea how you’re going to surmount this. You keep going anyway.
  • 33:14 That’s where you get the kind of results that you want. You have to focus on showing up every day, and it is a long game. It really, really is a long game.

Always Reevaluate

  • 33:25 Ben: In some ways, I feel like we say two years because I don’t know that many people could handle something like three years or five years as a challenge.
  • 33:37 Sean: It starts to get abstract.
  • 33:39 Ben: It does. Two years is a short enough amount of time that it feels like, “Okay, that’s doable.” Five years? If you said, “Plug away at this every day for five years, and then you’ll start to see the beginning of the results,” I would say, “Five years is a long time.” That’s with the perspective that I have. I know that five years really isn’t a long time, but part of me still thinks of it that way. I want to be careful that for people who have been showing up for two years, maybe they’re not seeing those results yet.
  • 34:17 Two years is a good checkpoint to look at your activities. Really, you should have more checkpoints than that. You should always be evaluating what you’re doing and whether or not it’s effective.
  • Just because you’re not getting results at two years doesn’t mean that what you’re doing is not effective—it may just not be effective yet.

  • 34:39 It’s going to take longer for you to see a return on that investment.

seanwes Is a Tortoise

  • 34:46 Sean: Eugene says, “When looking at how far seanwes has come in three years from the outside, it can appear that seanwes is a hare.” That makes sense, but it depends on your context and what you’re comparing to. In 20 or 30 years, it’s going to be substantial. It’s going to be significant. We’re talking about billions of dollars. Ten figure business, enterprise. Different properties, different subsidiaries. It’s going to be substantial. It will be a name that people know.
  • 35:29 If you were to look back at this time, when you look at the graph of exposure, revenue, etc, it will look like this period is just the flattest of the flat lines possible, even making hundreds of thousands of dollars. It is so flat. For the amount of effort that we’re getting, they’re disproportionate. It’s completely disproportionate. In the future, you’re going to start to see the results of the efforts we’ve put in these three years. It’s been so long game that I’ve almost run the company into the ground.
  • 36:11 We didn’t have enough short term cashflow to stay afloat. That’s literally how much we’ve been investing in the long game. Every effort, every single thing, we’re chucking it into the future. It’s going to come back to us. Only recently, in the past year, have I started to correct that a little bit to allow for the cashflow we need to stay alive. It’s just frugal. We’re investing hardcore. It’s all relative. If you’re comparing to someone who’s barely getting by, seanwes is doing great. You’re like, “Well, it looks like you’re a hare.”
  • At seanwes, we are a tortoise to a fault, and that will start to make sense over the long game.

  • 36:57 Ben: If you can stick with us that long! I really love that, when you said, “Proportionate to the effort that we’re putting in.” It really does depend a lot on what you think success is for seanwes. If you think success is the way seanwes looks today, and that’s the end game, then it does seem like a hare story. That happened in three years. If you could see inside this man’s brain and see the things that he envisions for this company, it would be very difficult to say that seanwes is not being the tortoise.

Success for the Tortoise, Success for the Hare

  • 37:40 Sean: Now it comes to a segment that I like to call The Way I See It, With Cory McCabe.
  • 38:15 Cory: I think that the hare represents someone that achieves what looks like success in a very short amount of time. I say that it looks like success, because as Sean said earlier in the show, we don’t know what happens after that viral video or whatever that thing is that was really short, that thing that gave the person all that attention.
  • 38:47 In this story, the hare represents someone who hasn’t been preparing for this success. They haven’t been working at whatever it is that they are now known for, so they don’t know what to do. They’ll probably sit back, hitting the refresh key every ten minutes, basking in all of this attention. The tortoise represents someone who has been going at this for a long time, investing in themselves and in their industry.
  • 39:35 When success comes to the tortoise, they’re not burnt out, they’ve been planning for this for a while and know exactly what to do with their success, and they keep going and even increase their success. All of the opposite is true for the person represented by the hare. It’s a quick success. They haven’t been planning, preparing, or thinking about this.
  • 39:48 Sean: It’s a flash in a pan.
  • 39:49 Cory: What are they going to do with that money? The tortoise has such a future focus, such a goal-oriented action plan, that the success comes and they say, “Okay, but I’ve still got a race to go. I’ve still go somewhere to go.” The hare is like, “Made it! We’re done!”
  • 40:08 Sean: That’s why the vast majority of people who win the lottery, a lot of athletes who make a bunch of money, they end up losing it.
  • 40:18 Ben: It’s like, how could that happen? How could you get that much money and then be broke two years later? That’s why.
  • 40:26 Sean: Because a million dollars is not a lot of money.

Share the Journey

  • 40:28 Ben: I want to say this last thing. Have you ever had the experience where someone has been following a very successful person, maybe they recently read a book or something like that, and they say, “Hey Sean, have you heard about this person?” They’re saying it like, “Of course you’ve heard about this person,” but you’re like, “No, I haven’t heard of that person before.”
  • 40:53 I think that experience is indicative of the fact that there are tons of stories of tortoises that have never been told, that we’re just not aware of. There are tons of success stories out there of people who have taken the long route to success. It’s not an interesting story. That kind of story doesn’t go viral.
  • 41:17 Sean: Unless it’s on Netflix and it’s coming out next year… I’m not going to wait that long, Ben. I can’t wait that long.
  • 41:25 Ben: There are so many stories that you aren’t aware of, and that’s just another thing that we need to be aware of when we start feeling that. When it seems like we’re just surrounded by these overnight success stories, there are so many other ones that aren’t represented that we’re just not hearing, that we’re not aware of. If we can allow that to sink in and remind ourselves of that often, it helps get us over thinking about our own success in light of what others are experiencing.
  • Remember that the world is full of tortoise stories you haven’t heard about yet—it puts the focus back on our own journey.

  • 42:06 Sean: It’s good stuff, guys. I like it. I have one more thought that I want to share. I think that a lot of us are so worried about our own success for ourself, the way we think about ourselves, that we think other people also expect that of us. We want to project this image of success. We’re very selective about what we put out, the message we put out. We’re trying too hard to appear legitimate and successful right now.
  • 42:48 We’re in the journey, and it’s much better to embrace the authenticity of the fact that you’re still going after that. People are really interested in that. They’re interested in the stage of the journey that you’re in right now. It doesn’t have to look like success right now. People are interested in following that journey.
  • Share what you’re going through, the struggles, the ups and the downs.

  • 43:18 Share the challenges. Share the wins. Share where you are right now, and don’t feel so compelled to mold that into something that looks like a picture of success when you’re not there yet. It’s just as good, if not better, to be real and authentic about where you are. People want to follow that story, that journey.
  • 43:41 Ben: In the long run, the kind of people you attract by sharing that part of your story, the quality of those people, is much higher.
  • 43:51 Sean: So true. We’ve mentioned that over the past few years, and it kind of seems like a silly thing that we say, “The quality of the people in the Community. Attracting the right people. Having a filter for the right people. Not doing a completely wide open thing, a sale, low prices, and being serious, even when it means making less money. Thinking about the long game. Attracting the right people.” That’s how we get a group like this.
  • 44:21 That’s why the conference was so great. You know those really nice water bottles we had? The Klean Kanteen water bottles that say Think Bigger? Black water bottle, white letters: Think Bigger on the side. We gave those to all the conference attendees, and we have a few extra. If you didn’t make it to the conference, you can go to and buy one.
  • 45:12 The conference was awesome because we attracted the right people. This stuff really does pay off, thinking about the long term, the people you want to surround yourself with.
  • Share the journey instead of a picture of success, because it will attract much better people.

  • 45:29 That allows you to build your own community of great people.
  • 45:32 Ben: If people only follow you because you appear to be successful, what happens when you do have a failure? What happens when things don’t go exactly the way you wanted them to go? Those people won’t stick around. They won’t be loyal.
  • 46:04 Sean: If you’re authentic and you’re projecting that authenticity, you’re going to attract loyal people.